Home / Press Release / Ubisoft’s Assassin Creed Syndicate first week sales impacted very badly

Ubisoft’s Assassin Creed Syndicate first week sales impacted very badly

The recently released Assassin Creed Syndicate failed to hit the expected milestone. Ubisoft published their first six month financial statement online. We all enjoyed the newly launched Assassin Creed Syndicate game, but Ubisoft was down and failed to achieve a first week sale.

When we compare the income statement of previous year Assassin Creed Unity with latest one, the company operating losses seem to be $117 million net loss. Even though, the first week margin was down with heavy loss. The second week sale was good enough. Ubisoft heavy financial crisis delayed release date of upcoming games to the next year.

CFO Alain Martinez says, “what had happened with Assassin’s Creed Unity.” which means the gamers were so excited and had more time to complete the first session. Moreover, Assassin Creed Unity fans were waiting for the next version.

While taking into the financial accounts, this year’s first half sales (2015-16) report shows 57.2% downfall that makes a net loss of $117 million. Thanks to release of Watch Dogs, which made €484.2 million huge profit recorded during first half (2014-15).

Yves Guillemot (Co-Founder and Chief Executive Officer) says,

“The quality of our back-catalog and the growing digitization of our business enabled us to deliver a solid performance in the first half of the year, even though – as planned – we did not release any major titles during the period. The fact that more than 80% of our annual sales are expected to be generated in the second half of the year mechanically weighed on our earnings for the first six months.”

The company plans to take their business far end and has got every creative idea in the gaming world. They own a brand, whose market share increasing day-by-day. This belief motivates the shareholder to become a long-term visibility and security.

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