Home / Media / Advertising: Global Industry Almanac

Advertising: Global Industry Almanac

Published: Apr 2015 | No Of Pages: 377 | Published By: MarketLine

Product Synopsis


Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
  • Compares data from 25 countries globally, alongside individual chapters on each country.

Highlights

  • The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation

INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions

GLOBAL ADVERTISING
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis

ADVERTISING IN ASIA-PACIFIC
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis

ADVERTISING IN EUROPE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis

ADVERTISING IN FRANCE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN GERMANY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN AUSTRALIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN BRAZIL
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN CANADA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN INDIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN INDONESIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN ITALY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN JAPAN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN MEXICO
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN THE NETHERLANDS
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN NORTH AMERICA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis

ADVERTISING IN RUSSIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN SCANDINAVIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis

ADVERTISING IN SINGAPORE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN SOUTH AFRICA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN SOUTH KOREA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN SPAIN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN TURKEY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN THE UNITED KINGDOM
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN THE UNITED STATES
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

COMPANY PROFILES
Leading companies

METHODOLOGY

APPENDIX
About MarketLine

Choose License Type
 
Contact Information
24/7 Research Support
Phone: +1-855-455-8662
sales@acutemarketreports.com
Get in Touch with us
join us on Facebook
Follow us on Twitter
Follow us on LinkedIn
Add us on Google +