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Chinese Pet Food Market 2015 Deep Research

Published: Jan 2015 | No Of Pages: 140 | Published By: ASKCI Consulting Co., Ltd.
Pet food is the food for pets and little animals, and is a kind of high-grade animal food between human food and traditional livestock feed. The main function of animal feed is to provide the nutrition for pets' most basic daily needs, growth and health.

In the middle and the end of the 20th century, pet food developed quickly in America and regions in Europe. At the beginning of the 20th century, pet food and pet related industries has accomplished the starting and developing period in America and Europe. After years of development, global pet food industry has formed a great market scale. For now, though Europe is the largest regional market in global pet food industry, Asia-Pacific region has become the regional markets with most rapid development momentum. Among them Chinese pet food market enjoy a steady annual grow from 8% to 15%, and unquestionably become the hottest emerging markets.

Compared with foreign pet food industry, the Chinese pet food industry started late with small-scale and slow development. But after just ten years, China pet food industry has undergone rapid changes. From the small workshop OEM production in the beginning, to the current scaled, branding operation, Chinese domestic pet food companies has quickly completed the upgrade of its industry, and has formed four major categories including dry food, wet food, snacks and nutriment, which is a great variety of products.

In recent years, China's pet food companies continue to increase investment in R&D and equipment and jointly enhance the productivity of the entire industry. In 2013, China's pet food output reached 142,000 tons with an increase of 9.10%. Correspondingly, our pet food market demand in recent years has become increasingly strong. In 2013, China's total retail volume of pet food reached 115,200 tons with an increase of 8.04%; total retail sales reached RMB 3.282 billion with an increase of 12.22%.

As the establishment and continuous improvement of management mechanism of the industry and the continuous impetus from market demand, it is estimated that in the coming years, China will continue to maintain a rapid growth of the size of the pet food market. It is estimated that in 2018, China's retail sales of pet food market will be close to RMB 6 billion.
PART I ENVIRONMENT OF THE INDUSTRIAL DEVELOPMENT 16

CHAPTER I OVERVIEW OF PET FOOD INDUSTRY 16

SECTION I DEFINITION OF PET FOOD INDUSTRY 16

SECTION II CLASSIFICATION OF PET FOOD INDUSTRY 16
I. Classified according to the form 16
II. Classified according to the usage 16

SECTION III NUTRIENTS OF PET FOOD 16

CHAPTER II ANALYSIS OF DEVELOPMENT ENVIRONMENT OF PET FOOD INDUSTRY IN CHINA FROM 2013 TO 2014 18

SECTION I ANALYSIS OF CHINESE ECONOMIC ENVIRONMENT FROM 2013 TO 2014 18
I. Analysis on Macro-Economy 18
Fig. 1 China's GDP and Growth Rate Variation during 2009-2014 19
Source: NBS, www.askci.com 19
Fig. 2 GDP Pattern and Corresponding Growth Rate during 2013-2014 19
II. Analysis of Industry Trend 19
Fig. 3 Industrial Growth Rate Trend of 2013 Value Added of Nationwide Scale or above 20
Source: NBS, www.askci.com 20
Fig. 4 Industrial Growth Rate Trend of 2014 Value Added of Nationwide Scale or above 21
Source: NBS, www.askci.com 21
IV. Investment in Fixed Assets 21
Fig 5 China's Fixed-Asset Investments of the Whole Society during 2009-2014 22
Source: NBS, www.askci.com 22
IV. Foreign Trade Development 22
Fig. 6 China's Total Export-Import Volume During 2009-2014 23
Source: NBS, www.askci.com 23

SECTION II ANALYSIS OF POLICY ENVIRONMENT FOR CHINA’S PET FOOD INDUSTRY FROM 2013 TO 2014 23
I. Analysis of Efforts of Industrial Policies 23
III Quantity limitation. Every residence with approval can raise one dog. 24
Fig. 7 Major Regulations and Core Content for Chinese Feed Industry 25
II. Analysis of Relevant Industrial Standard 26
(I) Comprehensive National Standards for Feed Industry 26
Fig. 8 List of Comprehensive Standards for Chinese Feed Industry 26
(II) AAFCO Pet Nutrition Standard Reference 27
AAFCO is short for Association of American Feed Control Officials. 27
Fig. 9 AAFCO Nutrition Table of Cat Food 28

SECTION III ANALYSIS OF SOCIAL ENVIRONMENT FOR CHINA’S PET FOOD INDUSTRY FROM 2013 TO 2014 29
I. Analysis of Population Environment 29
Fig 10 Tendency Fig of Growth of China's Total Population 2008-2013 30
Source: NBS, www.askci.com 30
Fig 11 Statistics of Chinese Population and Composition in 2013 31
II. Analysis of Income Growth of Residents 31
Source: NBS, www.askci.com 32

PART II ANALYSIS OF INDUSTRY OPERATION 33

CHAPTER III OVERALL DEVELOPMENT STATUS OF CHINA’S FEED PROCESSING INDUSTRY FROM 2013 TO 2014 33

SECTION I ANALYSIS OF SCALE OF FEED PROCESSING INDUSTRY 33
I. Analysis of Scale of Companies in the Industry 33
Fig. 13 Profit Quantity Trend of China's Feed Processing Enterprises from 2010 to 2014 33
Source: NBS, www.askci.com 33
II. Analysis of Industrial Assets Scale 33
Fig. 14 Total assets of China's Feed Processing Industry from 2010 to 2014 34
Fig. 15 Assets Variation Trend of China's Feed Processing Industry from 2010 to 2014 34
Source: NBS, www.askci.com 34
III. Analysis of Industrial Scale 34
Fig. 16 Sales Revenue of China's Feed Processing Industry from 2010 to 2014 35
Source: NBS, www.askci.com 35
IV. Analysis of Industrial Profit Scale 35
Fig. 18 Total Profit of China's Feed Processing Industry from 2010 to 2014 35
Fig. 19 Profit Variation Trend of China's Feed Processing Industry from 2010 to 2014 36
Source: NBS, www.askci.com 36

SECTION II ANALYSIS OF STRUCTURAL CHARACTERS OF FEED PROCESSING INDUSTRY 36
I. Analysis of Structure of Companies in the Industry 36
Source: NBS, www.askci.com 37
II. Analysis of Industrial Assets Scale and Structure 37
Source: NBS, www.askci.com 38
II. Analysis of Industrial Sales Scale and Structure 38
Source: NBS, www.askci.com 39
IV. Analysis of Industrial Profit Scale and Structure 39
Source: NBS, www.askci.com 40

SECTION III ANALYSIS OF FINANCIAL CAPACITY OF FEED PROCESSING INDUSTRY 40
I. Analysis of the Credit Capacity of the Industry 40
Fig. 28 Asset-liability Ratio of Chinese Feed Processing Industry from 2010 to 2014 40
Source: NBS, www.askci.com 40
II. Analysis of Profitability 40
Fig. 29 Gross Margin of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 30 Ratio of Profit to Cost of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 31 Profit Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
Fig. 32 Assets Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
III. Analysis of the Operational Capacity of the Industry 42
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 44
IV. Analysis of the Developing Capacity of the Industry 44

CHAPTER IV ANALYSIS OF SUPPLY AND DEMAND OF CHINA'S PET FOOD MARKET 45

SECTION I ANALYSIS AND FORECAST OF PET FOOD PRODUCT OUTPUT 45
I. Analysis of Output of China’s Pet Food from 2013 to 2014 45
Fig.37 Statistics of the Output of Pet Food in China from 2009 to 2013 45
I. Prediction of Output of China’s Pet Food from 2014 to 2018 45
Fig. 38 China’s Pet Food Output Forecast Tendency Fig. from 2014 to 2018 46
Source: www.askci.com 46

SECTION II ANALYSIS AND PREDICTION OF PET FOOD MARKET DEMAND 46
I. Analysis of Market Demand of China’s Pet Food from 2009 to 2013 46
Fig.39 Statistics of Total retail Volume of Pet Food in China from 2009 to 2013 46
Fig.40 Statistics of retail volume of types of pet food in China from 2009 to 2013 47
II. Prediction of Market Demand of China’s Pet Food from 2014 to 2018 47
Fig. 41 China’s Pet Food Market Demand Forecast Tendency Fig. from 2014 to 2018 47
Source: www.askci.com 47

SECTION III ANALYSIS OF IMPORT AND EXPORT DATA OF PET FOOD 47
I. Analysis of Import Data of Pet Food in China 48
(I) Analysis of Import Volume 48
Fig. 42 The Quantity of Import of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Amount 48
Fig. 43 The Import Amount of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Price 49
Fig. 44 The Average Import Price of Formulated Animal Feed of China from 2009 to 2014 49
II. Analysis of Export Data of Pet Food in China 49
(I) Analysis of Export Volume 49
Fig. 45 The Quantity of Export of Formulated Animal Feed of China from 2009 to 2014 49
(II) Analysis of Export Amount 49
Fig. 46 The Export Amount of Formulated Animal Feed of China from 2009 to 2014 50
(III) Analysis of Export Price 50
Fig. 47 The Average Export price of Formulated Animal Feed of China from 2009 to 2014 50

SECTION IV PREDICTION OF PET FOOD IMPORT AND EXPORT IN CHINA 50

PART III ANALYSIS OF THE MARKET TREND 51

CHAPTER V ANALYSIS OF DEVELOPMENT OF PET FOOD INDUSTRY 51

SECTION I ANALYSIS OF DEVELOPMENT OF GLOBAL PET FOOD INDUSTRY 51
I Analysis of Development History of Global Pet Food Industry 51
1. The origin of pet food 51
2. Development in America 51
3. Pet Food and Pet Economy 51
4. Development in China 52
II Development Status of Global Pet Food Industry 52
III Prediction of Development of Global Pet Food Industry 52

SECTION II ANALYSIS OF DEVELOPMENT OF CHINA'S PET FOOD INDUSTRY 53
I Analysis of Development Status of China's Pet Food Industry 53
II. The Influence of Foreign Companies to Domestic Pet Food Market 53

SECTION III CHARACTERISTICS AND SIGNIFICANCE OF PET FOOD INDUSTRY IN CHINA 54

SECTION IV ANALYSIS OF SUPERVISION PROBLEMS OF CHINA'S PET FOOD INDUSTRY 55

CHAPTER VI ANALYSIS OF SIZE OF CHINA'S PET FOOD MARKET 56

SECTION I CHINA’S PET FOOD MARKET SIZE FROM 2009 TO 2013 56
Fig. 48 Statistics of Total retail Sales of Pet Food in China from 2009 to 2013 56
Fig. 49 Statistics of Retail Sales of Types of Pet Food in China from 2009 to 2013 56

SECTION II. ANALYSIS OF REGIONAL MARKET SCALES OF CHINA'S PET FOOD FROM 2009 TO 2013 56
I. Analysis of Market Size of Northeast China 56
Fig. 50 Change of Northeast China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
II. Analysis of Market Size of North China 57
Fig. 51 Change of North China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
III. Analysis of Market Size of East China 57
Fig. 52 Change of East China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
IV. Analysis of Market Size of Central China 58
Fig. 53 Change of Central China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
II. Analysis of Market Size of South China 58
Fig. 54 Change of South China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59
VI. Analysis of Market Size of West China 59
Fig. 55 Change of West China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59

SECTION III FORECAST OF CHINA’S PET FOOD MARKET SCALE FROM 2014 TO 2018 59
Fig. 56 China’s Pet Food Market Scale Forecast Tendency Fig. from 2014 to 2018 60
Source: www.askci.com 60

CHAPTER VII ANALYSIS OF TREND OF DOMESTIC PRODUCT PRICE OF PET FOOD AND INFLUENCING FACTORS 61

SECTION I CURRENT PRICE AND REVIEW OF CHINA’S PLASTIC OPTICAL FIBER SIGNAL TRANSMISSION LINE PRODUCTS 61
Fig. 57 Statistics of Product prices of Some pet Food Companies 61
Fig. 58 Purchase Quotation of French Royal Pet Food 63

SECTION II ANALYSIS OF FACTORS AFFECTING THE PRICE OF CHINA’S PLASTIC OPTICAL FIBER SIGNAL TRANSMISSION LINE PRODUCTS 64

SECTION III FORECAST OF FUTURE PRICE TREND OF CHINA’S PRODUCTS FROM 2014 TO 2018 65

CHAPTER VIII ANALYSIS OF INDUSTRIAL CHAIN OF PET FOOD INDUSTRY 67
SECTION I OVERVIEW OF INDUSTRIAL CHAIN OF PET FOOD INDUSTRY 67
Fig. 59 Industrial Chain Structure of Pet Food Industry 67
Source: China Competition Information 67

SECTION II ANALYSIS OF UPSTREAM MATERIAL OF PET FEED 67
I. Analysis of Output and Price of Beef And Mutton 67
Fig. 60 Statistics of Domestic Beef and Mutton Output from 2008 to 2013 68
Fig. 61 Performance Trend of Wholesale Price of Domestic Fresh Beef in 2014 68
Notice: the unit is yuan / kg 68
Fig. 62 Performance Trend of Wholesale Price of Domestic Fresh Mutton in 2014 69
Notice: the unit is yuan / kg 69
II. Analysis of Corn Output 69
Fig. 63 Corn Production Status in China from 2009 to 2013 70
II. Price Tendency Analysis of Chicken 70
Notice: the unit is yuan / kg 70

SECTION III ANALYSIS OF DOWNSTREAM MARKET OF PET FOOD 71
I. Professional Channels 71
II. Supermarket 71
III. Networks 71
IV. Quantity of Pets 72

PART IV STRATEGY OF INDUSTRY COMPETITION 73

SECTION IX ANALYSIS OF COMPETITIVENESS ADVANTAGES OF PET FOOD 73

SECTION I ASSESSMENTS ON OVERALL COMPETITIVENESS OF PRODUCTS 73

SECTION II EVALUATION RESULT ANALYSIS OF COMPETITIVENESS OF PRODUCTS 73

SECTION III SUGGESTIONS FOR BUILDING PRODUCT COMPETITIVE ADVANTAGES 74
II Advantage in technical innovation 75
3 Strong R & D efforts 75

CHAPTER X ANALYSIS OF COMPETITION STRATEGY OF PET FOOD INDUSTRY 76

SECTION I ANALYSIS OF INDUSTRY COMPETITION STRUCTURE 76
I. Competition among Existing Enterprises 76
II. Analysis of Potential Entrants 76
III. Analysis of Threat of Substitution Products 76
IV. Bargaining Power of Suppliers 77
V. Bargaining Power of Customers 77

SECTION II COMPARISON OF INTERNATIONAL COMPETITIVENESS OF INDUSTRY 77
I. Factors of Production 77
II Demand Situation 79
III. Relevant and Support Industries 79
IV. Strategy, Structure and Competition Opportunities of Enterprises 80

SECTION III ANALYSIS OF COMPETITION STRATEGIES OF PET FOOD 80
I. Core Competitiveness Factor to Pet Food Companies 80
II. Factors Influencing Core Competitiveness of Pet Food Enterprises and Approaches for Enhancing Core Competitiveness 81
III. Strategies to Enhance Competitiveness of Pet Food Enterprises 82

CHAPTER X COMPETITION ANALYSIS OF KEY ENTERPRISES OF PET FOOD INDUSTRY 84
SECTION I MARS FOODS (CHINA) CO., LTD. 84
I. Basic Information about Enterprise Development 84
II. Analysis of Main Products 84
Source: internal information, www.askci.com 85
III. Major Economic Indicators of Company 86
Fig. 68 Income and Profits of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
IV. Analysis of Business Operation Performance 86
Fig. 69 Asset-Liability Ratio of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 70 Profitability Index of Mars Foods (China) Co., Ltd. from 2012 to 2013 87
V. Condition of Market Positioning 87
VI. Analysis of Competitive Advantages of Company 87

SECTION II QINGDAO INABA FOODS CO., LTD. 88
I. Basic Information about Enterprise Development 88
II. Analysis of Main Products 88
III. Major Economic Indicators of Company 89
Fig. 75 Income and Profits of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
IV. Analysis of Business Operation Performance 90
Fig. 77 The Profitability Index of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
V. Condition of Market Positioning 90
VI. Analysis of Competitive Advantages of Company 91

SECTION III ROYAL CANIN AU YU (SHANGHAI) PET FOOD CO., LTD. 91
I. Basic Information about Enterprise Development 91
II. Analysis of Main Products 92
Royal Canin produces the nutritious cat food series based on the special requirements of cats. 93
Specification: 1.5/14 Kg 93
Specification: 100g; suitable for baby cat at the weaning period of less than 4 months. 94
III. Major Economic Indicators of Company 94
IV. Analysis of Business Operation Performance 95
V. Condition of Market Positioning 95

SECTION IV ZHUCHENG RICHORIGN FOODSTUFFS CO., LTD. 95
I. Basic Information about Enterprise Development 95
II. Analysis of Main Products 96
III. Major Economic Indicators of Company 97
IV. Analysis of Business Operation Performance 97
V. Distribution of Sales Network 98

SECTION V XINYI HUAYI PET PRODUCTS CO., LTD. 98
I. Basic Information about Enterprise Development 98
II. Analysis of Main Products 98
III. Major Economic Indicators of Company 99
Fig. 94 Income and Profits of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 99
IV. Analysis of Business Operation Performance 99
Fig. 96 Profitability Index of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 100

SECTION VI CHENGDU CARE PET FOOD CO., LTD. 100
I. Basic Information about Enterprise Development 100
II. Analysis of Main Products 101
III. Major Economic Indicators of Company 103
Fig. 101 Income and Profits of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
IV. Analysis of Business Operation Performance 103
Fig. 103 Profitability Index of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
V. Condition of Market Positioning 104
VI. Distribution of Sales Network 104
Source: internal information, www.askci.com 104

SECTION VII WENZHOU PEIDI PET PRODUCTS CO., LTD. 104
I. Basic Information about Enterprise Development 104
II. Analysis of Main Products 105
III. Major Economic Indicators of Company 106
Fig. 107 Income and Profits of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
IV. Analysis of Business Operation Performance 106
Fig. 109 Profitability Index of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
V. Analysis of Competitive Advantages of Company 107

SECTION VIII YANTAI CHINA PET FOODS CO., LTD. 107
I. Basic Information about Enterprise Development 107
II. Analysis of Main Products 108
III. Major Economic Indicators of Company 109
Fig. 114 Income and Profits of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
IV. Analysis of Business Operation Performance 109
Fig. 116 Profitability Index of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 110
V. Condition of Market Positioning 110
VI. Distribution of Sales Network 110
Source: internal information, www.askci.com 111

SECTION IX TIANJIN NESTLE PURINA PET FOOD CO., LTD. 111
I. Basic Information about Enterprise Development 111
II. Analysis of Main Products 112
III. Major Economic Indicators of Company 113
IV. Analysis of Business Operation Performance 113
V. Analysis of Competitive Advantages of Company 114

SECTION X QINGDAO JINGWANG PET FOODS CO., LTD. 115
I. Basic Information about Enterprise Development 115
II. Analysis of Main Products 116
III. Major Economic Indicators of Company 116
Fig. 128 Income and Profits of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
IV. Analysis of Business Operation Performance 117
Fig. 129 Asset-liability Ratio of Qingdao Jingwang pet foods Co., Ltd. from 2012-2013 117
Fig. 130 Profitability Index of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
V. Distribution of Sales Network 117
Fig. 131 Distribution of Sales Network of Qingdao Jingwang Pet Foods Co., Ltd 118
Source: internal information, www.askci.com 118

SECTION XI DANDONG CHANGLIN FOOD STUFF CO., LTD. 118
I. Basic Information about Enterprise Development 118
II. Analysis of Main Products 119
III. Major Economic Indicators of Company 119
IV. Analysis of Business Operation Performance 120
V. Distribution of Sales Network 120
Source: internal information, www.askci.com 121
Source: internal information, www.askci.com 121

SECTION XII NANJING QINGSHAN BIOLOGY SCIENCE DEVELOPMENT CO., LTD. 122
I. Basic Information about Enterprise Development 122
II. Analysis of Main Products 122
III. Major Economic Indicators of Company 122
IV. Analysis of Business Operation Performance 123
Part V: Development Prospect Forecast of Industry 124

CHAPTER XII ANALYSIS OF INVESTMENT AND DEVELOPMENT PROSPECTS OF PET FOOD INDUSTRY 124

SECTION I. ANALYSIS OF INVESTMENT OPPORTUNITY OF PET FOOD INDUSTRY 124
I. Analysis of Pet Food Investment Projects 124
II. Analysis of Investment in Pet Food Regional Market 124
III Investment Opportunity of Pet Food Industry in 2014 125

SECTION II PRODUCT DEVELOPMENT DIRECTION OF CHINA’S PET FOOD INDUSTRY FROM 2014 TO 2018 125

SECTION III DEVELOPMENT TREND OF FUTURE MARKET 126
I Analysis of Trend for Industrial Concentration 126
II. Industry Development Status During the Twelfth Five-Year Plan 126

CHAPTER XIII CUSTOMER AWARENESS ANALYSIS OF PET FOOD INDUSTRY 127
SECTION I USERS' COGNITION OF PET FOOD INDUSTRY 127

SECTION II FACTORS CONCERNED BY USERS OF PET FOOD INDUSTRY 127
I. Function 127
II. Quality 127
III. Price 127
IV. Appearance 128
V. Service 128

PART VI INVESTMENT STRATEGY OF INDUSTRY 129

CHAPTER XIV DEVELOPMENT TREND AND INVESTMENT RISK ANALYSIS OF PET FOOD INDUSTRY FROM 2014 TO 2018 129

SECTION I CURRENT PROBLEMS IN PET FOOD 129

SECTION II PREDICTION ON CHINA’S PET FOOD INDUSTRY FROM 2014 TO 2018 129

SECTION III ANALYSIS OF INVESTMENT RISK OF CHINA’S PET FOOD INDUSTRY FROM 2014 TO 2018 130
I. Risk of Downstream Demand 130
II. Risks from Market Competition 130
III. Analysis on Technical Risks 131
IV. Risks on Product Policy 131

CHAPTER XV VIEWS AND CONCLUSION OF EXPORTS 132

SECTION I ANALYSIS OF MARKETING STRATEGIES OF PET FOOD INDUSTRY 132
I. Price Strategy 132
II. Raw Material Strategy 132
III. Brand Strategy 132

SECTION II ANALYSIS OF AND SUGGESTIONS FOR ENTERPRISE OPERATION AND DEVELOPMENT IN PET FOOD INDUSTRY 133
I. Purchasing Modes of Pet Food Industry 133
II. Production Modes of Pet Food Industry 133

SECTION III COUNTERMEASURES OF INDUSTRY 134
I. Grasping Opportunities of National Investment 134
II. Implementation of Rivalry Strategic Alliance 134
III. Self Coping Strategies of Enterprises 135
IV. Implementation of Key Customer Strategies in the Market 136
I. Necessity for the Implementation of Key Customer Strategies 136
I. Key customers are part of the Enterprise' strategy 136
Table 145 Key Customer Management and Enterprises' Strategy Planning 137
II. Key Customer management is enterprises' competitive strategy 138
II. Reasonable Determination of Key Customers 139
III. Management on Key Customer Strategy 140
IV. Support to Key Customer Management 140
Fig. 1 China's GDP and Growth Rate Variation during 2009-2014 19
Fig. 2 GDP Pattern and Corresponding Growth Rate during 2013-2014 19
Fig. 3 Industrial Growth Rate Trend of 2013 Value Added of Nationwide Scale or above 20
Fig. 4 Industrial Growth Rate Trend of 2014 Value Added of Nationwide Scale or above 21
Fig 5 China's Fixed-Asset Investments of the Whole Society during 2009-2014 22
Fig. 6 China's Total Export-Import Volume During 2009-2014 23
Fig. 7 Major Regulations and Core Content for Chinese Feed Industry 25
Fig. 8 List of Comprehensive Standards for Chinese Feed Industry 26
Fig. 9 AAFCO Nutrition Table of Cat Food 28
Fig 10 Tendency Fig of Growth of China's Total Population 2008-2013 30
Fig 11 Statistics of Chinese Population and Composition in 2013 31
Fig 12 Per Capita Disposable Incomes of Urban Residents and Growth Rate in 2009-2014 32
Fig. 13 Profit Quantity Trend of China's Feed Processing Enterprises from 2010 to 2014 33
Fig. 14 Total assets of China's Feed Processing Industry from 2010 to 2014 34
Fig. 15 Assets Variation Trend of China's Feed Processing Industry from 2010 to 2014 34
Fig. 16 Sales Revenue of China's Feed Processing Industry from 2010 to 2014 35
Fig. 17 Sales Revenue Variation Trend of China's Feed Processing Industry from 2010 to 2014 35
Fig. 18 Total Profit of China's Feed Processing Industry from 2010 to 2014 35
Fig. 19 Profit Variation Trend of China's Feed Processing Industry from 2010 to 2014 36
Fig. 20 Statistics on Quantities of Feed Processing Enterprises with Different Forms of Ownership from 2012 to 2014 36
Fig. 21 Quantity’s Share of Feed Processing Enterprises with Different Forms of Ownership in 2014 37
Fig. 22 Statistics on Total Assets of Feed Processing Enterprises with Different Forms of Ownership from 2012 to 2014 37
Fig. 23 Total assets' Share of Feed Processing Enterprises with Different Natures of Ownership in 2014 38
Fig. 24 Statistics on Sales Income of Feed Processing Enterprises with Different Forms of Ownership from 2012 to 2014 38
Fig. 25 Sales Income' Share of Feed Processing Enterprises with Different Natures of Ownership in 2014 39
Fig. 26 Statics on Total Profits of Feed Processing Enterprises with Different Forms of Ownership from 2010 to 2014 39
Fig. 27 Total Profits' Share of Feed Processing Enterprises with Different Natures of Ownership in 2014 40
Fig. 28 Asset-liability Ratio of Chinese Feed Processing Industry from 2010 to 2014 40
Fig. 29 Gross Margin of Chinese Feed Processing Industry from 2010 to 2014 41
Fig. 30 Ratio of Profit to Cost of Chinese Feed Processing Industry from 2010 to 2014 41
Fig. 31 Profit Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Fig. 32 Assets Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Fig. 33Turnover Times of Account Receivable of Chinese Feed Processing Industry from 2010 to 2014 43
Fig. 34 Turnover Rate of Current Assets of Chinese Feed Processing Industry from 2010 to 2014 43
Fig. 35 Turnover Rate of Total Assets of Chinese Feed Processing Industry from 2010 to 2014 44
Fig. 36 Main Indicators of Development Capacity of China's Feed Processing Industry from 2011 to 2014 44
Fig.37 Statistics of the Output of Pet Food in China from 2009 to 2013 45
Fig. 38 China’s Pet Food Output Forecast Tendency Fig. from 2014 to 2018 46
Fig.39 Statistics of Total retail Volume of Pet Food in China from 2009 to 2013 46
Fig.40 Statistics of retail volume of types of pet food in China from 2009 to 2013 47
Fig. 41 China’s Pet Food Market Demand Forecast Tendency Fig. from 2014 to 2018 47
Fig. 42 The Quantity of Import of Formulated Animal Feed of China from 2009 to 2014 48
Fig. 43 The Import Amount of Formulated Animal Feed of China from 2009 to 2014 48
Fig. 44 The Average Import Price of Formulated Animal Feed of China from 2009 to 2014 49
Fig. 45 The Quantity of Export of Formulated Animal Feed of China from 2009 to 2014 49
Fig. 46 The Export Amount of Formulated Animal Feed of China from 2009 to 2014 50
Fig. 47 The Average Export price of Formulated Animal Feed of China from 2009 to 2014 50
Fig. 48 Statistics of Total retail Sales of Pet Food in China from 2009 to 2013 56
Fig. 49 Statistics of Retail Sales of Types of Pet Food in China from 2009 to 2013 56
Fig. 50 Change of Northeast China’s Pet Food Market Scale from 2009 to 2013 57
Fig. 51 Change of North China’s Pet Food Market Scale from 2009 to 2013 57
Fig. 52 Change of East China’s Pet Food Market Scale from 2009 to 2013 58
Fig. 53 Change of Central China’s Pet Food Market Scale from 2009 to 2013 58
Fig. 54 Change of South China’s Pet Food Market Scale from 2009 to 2013 59
Fig. 55 Change of West China’s Pet Food Market Scale from 2009 to 2013 59
Fig. 56 China’s Pet Food Market Scale Forecast Tendency Fig. from 2014 to 2018 60
Fig. 57 Statistics of Product prices of Some pet Food Companies 61
Fig. 58 Purchase Quotation of French Royal Pet Food 63
Fig. 59 Industrial Chain Structure of Pet Food Industry 67
Fig. 60 Statistics of Domestic Beef and Mutton Output from 2008 to 2013 68
Fig. 61 Performance Trend of Wholesale Price of Domestic Fresh Beef in 2014 68
Fig. 62 Performance Trend of Wholesale Price of Domestic Fresh Mutton in 2014 69
Fig. 63 Corn Production Status in China from 2009 to 2013 70
Fig. 64 Performance Trend of Wholesale Price of Domestic Fresh Whole Chicken in 2014 70
Fig. 65 Brand icons of Pet Food of Mars Foods (China) Co., Ltd. 85
Fig. 66 Price of Pet Food of Mars Foods (China) Co., Ltd. 86
Fig. 67 Assets and Liability Statistics of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 68 Income and Profits of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 69 Asset-Liability Ratio of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 70 Profitability Index of Mars Foods (China) Co., Ltd. from 2012 to 2013 87
Fig. 71 Basic Information of Qingdao Inaba Foods Co., Ltd. 88
Fig. 72 Main Products of Qingdao Inaba Foods Co., Ltd. 89
Fig. 73 Price of Main Pet Food of Qingdao Inaba Foods Co., Ltd. 89
Fig. 74 Assets and Liabilities Statistics of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
Fig. 75 Income and Profits of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
Fig. 76 Assets and Liabilities Ratios of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
Fig. 77 The Profitability Index of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
Fig. 78 Basic Information of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. 92
Fig. 79 Main Products of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. 92
Fig. 80 Price of Main Products of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. 93
Fig. 81 Assets and Liabilities Statistics of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. from 2012 to 2013 94
Fig. 82 Income and Profits of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. from 2012 to 2013 94
Fig. 83 Assets and Liabilities Ratios of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. from 2012 to 2013 95
Fig. 84 Profitability Index of Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. from 2012 to 2013 95
Fig. 85 Basic Information of Zhucheng Richorign Foodstuffs Co., Ltd. 96
Fig. 86 Main Pet Food of Zhucheng Richorign Foodstuffs Co., Ltd. 96
Fig. 87 Assets and Liabilities Statistics of Zhucheng Richorign Foodstuffs Co., Ltd. from 2012 to 2013 97
Fig. 88 Income and Profits of Zhucheng Richorign Foodstuffs Co., Ltd. from 2012 to 2013 97
Fig. 89 Assets and Liabilities Ratios of Zhucheng Richorign Foodstuffs Co., Ltd. from 2012 to 2013 97
Fig. 90 The Profitability Index of Zhucheng Richorign Foodstuffs Co., Ltd. from 2012 to 2013 97
Fig. 91 Basic Information of Xinyi Huayi Pet Products Co., Ltd. 98
Fig. 92 Main Products of Xinyi Huayi Pet Products Co., Ltd. 99
Fig. 93 Assets and Liabilities Statistics of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 99
Fig. 94 Income and Profits of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 99
Fig. 95 Assets and Liabilities Ratios of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 100
Fig. 96 Profitability Index of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 100
Fig. 97 Basic Information of Chengdu Care Pet Food Co., Ltd. 101
Fig. 98 Main Products of Chengdu Care Pet Food Co., Ltd. 101
Fig. 99 Price of Main Pet Products of Chengdu Care Pet Food Co., Ltd. 102
Fig. 100 Assets and Liabilities Statistics of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
Fig. 101 Income and Profits of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
Fig. 102 Assets and Liabilities Ratio of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
Fig. 103 Profitability Index of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
Fig. 104 Distribution of Sales Network of Chengdu Care Pet Food Co., Ltd. 104
Fig. 105 Main Products of Wenzhou Peidi Pet Products Co., Ltd. 105
Fig. 106 Assets and Liabilities Statistics of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
Fig. 107 Income and Profits of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
Fig. 108 Assets and Liabilities Ratios of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
Fig. 109 Profitability Index of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
Fig. 110 Basic Information of Yantai China Pet Foods Co., Ltd. 108
Fig. 111 Main Products of Yantai China Pet Foods Co., Ltd. 108
Fig. 112 Price of Main Products of Yantai China Pet Foods Co., Ltd. 109
Fig. 113 Assets and Liabilities Statistics of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
Fig. 114 Income and Profits of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
Fig. 115 Assets and Liabilities Ratio of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
Fig. 116 Profitability Index of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 110
Fig. 117 Distribution of Sales Network of Yantai China Pet Foods Co., Ltd. 110
Fig. 118 Basic Information of Tianjin Nestle Purina Pet Food Co., Ltd. 111
Fig. 119 Main Products of Tianjin Nestle Purina Pet Food Co., Ltd. 112
Fig. 120 Price of Main Products of Tianjin Nestle Purina Pet Food Co., Ltd. 113
Fig. 121 Assets and Liabilities Statistics of Tianjin Nestle Purina Pet Food Co., Ltd. from 2012 to 2013 113
Fig. 122 Income and Profits of Tianjin Nestle Purina Pet Food Co., Ltd. from 2012 to 2013 113
Fig. 123 Assets and Liabilities Ratios of Tianjin Nestle Purina Pet Food Co., Ltd. from 2012 to 2013 114
Fig. 124 Profitability Index of Tianjin Nestle Purina Pet Food Co., Ltd. from 2012 to 2013 114
Fig. 125 Basic Information of Qingdao Jingwang pet foods Co., Ltd. 116
Fig126 Main Products List of Qingdao Jingwang Pet Foods Co., Ltd. 116
Fig 127 Assets and Liabilities Statistics of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 116
Fig. 128 Income and Profits of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
Fig. 129 Asset-liability Ratio of Qingdao Jingwang pet foods Co., Ltd. from 2012-2013 117
Fig. 130 Profitability Index of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
Fig. 131 Distribution of Sales Network of Qingdao Jingwang Pet Foods Co., Ltd 118
Fig. 132 Basic Information of DanDong ChangLin Food Stuff Co., Ltd. 119
Fig. 133 Main Products of DanDong ChangLin Food Stuff Co., Ltd. 119
Fig. 134 Assets and Liabilities Statistics of DanDong ChangLin Food Stuff Co., Ltd. from 2012-2013 120
Fig. 135 Income and Profits of DanDong ChangLin Food Stuff Co., Ltd. from 2012-2013 120
Fig. 136 Asset-liability Ratio of DanDong ChangLin Food Stuff Co., Ltd. from 2012-2013 120
Fig. 137 The Profitability Index of DanDong ChangLin Food Stuff Co., Ltd. from 2012-2013 120
Fig. 138 International Marketing Network of DanDong ChangLin Food Stuff Co., ltd. 121
Fig. 139 Domestic Marketing Network of DanDong ChangLin Food Stuff Co., Ltd. 121
Fig. 140 Basic Information of Nanjing Qingshan Biology Science Development Co., Ltd. 122
Fig. 141 Assets and Liabilities Statistics of Nanjing Qingshan Biology Science Development Co., Ltd. from 2012-2013 123
Fig. 142 Income and Profits of Nanjing Qingshan Biology Science Development Co., Ltd. from 2012-2013 123
Fig. 143 Asset-liability Ratio of Nanjing Qingshan Biology Science Development Co., Ltd. from 2012-2013 123
Fig 144 Profitability Index of Shandong Kehua Healthy Technology Co., LTD. from 2012 to 2013 123
Table 145 Key Customer Management and Enterprises' Strategy Planning 137
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