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Communication Services - VoIP - IP Messaging - Social Networking: OTT vs traditional telco markets

Published: Dec 2014 | No Of Pages: 51 | Published By: IDate

This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned. The VoIP market (such as Skype), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamics of each of these market segments are examined.

The various business models that have appeared, and the recent trends of acquisitions in the market are also analysed.

One of the key analyses in this report is the comparison with the telco communication market. The myth of OTTs taking away telco revenues is scrutinised, together with the effectiveness of the responses available to telcos.

Main players mentioned in the report:

  • OTT players: Google, Facebook, Apple, Microsoft, Skype, WhatsApp, WeChat, LINE, Kakao Talk, Viber, Tango, Rakuten, Alibaba
  • Telcos: Orange, Telefónica, AT&T, Deutsche Telekom, TIM Brazil, Swisscom, Verizon, Vodafone

List of companies reviewed

OTT players

  • Google
  • Facebook
  • Apple
  • Microsoft
  • Skype
  • WhatsApp
  • WeChat
  • LINE
  • Kakao Talk
  • Viber
  • Tango
  • Rakuten
  • Alibaba


  • Orange
  • Telefónica
  • AT&T
  • Deutsche Telekom
  • TIM Brazil
  • Swisscom
  • Verizon
  • Vodafone

1. Executive Summary

2. Methodology & main concepts
2.1. General methodology of IDATE's reports
2.2. Main Concepts
2.2.1. VoIP (including video over IP)
2.2.2. IP messaging
2.2.3. Social networks
2.2.4. Business models

3. Communication markets
3.1. Overview
3.2. VoIP
3.2.1. Market size
3.2.2. Market structure / ecosystem
3.3. IP messaging
3.3.1. Market size
3.3.2. Market structure / ecosystem
3.4. Social networks
3.4.1. Market size
3.4.2. Market structure / ecosystem

4. OTT Player strategies
4.1. Overview
4.1.1. Comparison of example players
4.1.2. Aggregation of communication services by OTTs
4.2. Facebook
4.3. Google
4.4. Microsoft
4.5. Apple
4.6. WhatsApp
4.7. LINE

5. Telco positioning
5.1. Why are the telcos concerned?
5.2. The main strategic reactions by the telcos
5.2.1. Prohibit OTT applications on the network
5.2.2. Bundling; unlimited or abundant packaged offers
5.2.3. Partnerships with OTT providers
5.2.4. Provision of telco-OTT
5.2.5. Participate in GSMA-led Joyn (RCSe)
5.3. Other telco initiatives

6. Conclusion / strategic analysis
6.1. OTT communication has minimal impact on telco revenues
6.2. OTT communication services as part of the platform strategy
6.3. Various OTT strategies required to match country characteristics
6.3.1. Case study of Spain; the lesser known impact of LINE in Spain
6.3.2. Case study of France; where the merits of IP messaging are seen as much less attractive
6.3.3. Mobile VoIP yet to see the same levels of penetration as messaging

Table 1: OTT communication services provided by OTTs
Table 2: Skype finances, 2007 to 2010 (pre-acquisition by Microsoft)

Figure 1: OTT communication service business models and examples of adopters
Figure 2: OTT communication services market worldwide, 2012-2018
Figure 3: Regional shares of OTT communication service market, 2014 & 2018
Figure 4: OTT VoIP market worldwide, 2012-2018
Figure 5: Regional shares of VoIP market, 2014 & 2018
Figure 6: OTT IP messaging market worldwide, 2012-2018
Figure 7: Regional shares of IP messaging market, 2014 & 2018
Figure 8: OTT monthly active users, February 2014
Figure 9: Social networking communication market worldwide, 2012-2018
Figure 10: Regional shares of social networking communication market, 2014 & 2018
Figure 11: Leading social networks worldwide as of October 2014
Figure 12: OTT communication service provider categories and examples
Figure 13: Video calling option within Facebook
Figure 14: VoIP available through Facebook Messenger app
Figure 15: The WebRTC site, maintained by Google's chrome team
Figure 16: Message displayed by Windows Live Messenger on download page
Figure 17: The Skype-on-Three offer which incurred no data charges
Figure 18: Skype on KDDI
Figure 19: iOS8 iMessage allows easy voice messaging
Figure 20: The WhatsApp application
Figure 21: Stickers available in the LINE app
Figure 22: Examples of LINE services within the LINE app
Figure 23: The value flow with and without OTT communication providers
Figure 24: Orange's "Livebox Zen" STB offer, including fixed VoIP
Figure 25 : M6 Mobile (by Orange) with unlimited SMS and 2 hour free calling for 9.99 EUR per month
Figure 26: WTF plans by Optimus in Portugal, with unlimited popular OTT communication access
Figure 27: TU Go, by Telefónica
Figure 28: Orange's Libon communication app
Figure 29: Sosh (by Orange) tariffs which include the use of Libon
Figure 30: The Joyn service led by the GSMA
Figure 31: AT&T offer in unified communications
Figure 32: Key features of the Bobsled app by T-Mobile USA
Figure 33: Swisscom's telco-OTT iO app
Figure 34: TIM Brazil's telco-OTT app " blah "
Figure 35: Verizon Messages app
Figure 36: Potential in communications areas
Figure 37: Total telco communication vs OTT communication revenues, 2012-2018
Figure 38: Breakdown of global OTT communication market by segment, 2014 and 2018
Figure 39: Stickers and games from WeChat
Figure 40: Medical retailer selling goods within WeChat
Figure 41: OTT communication services as part of a larger platform strategy
Figure 42: Penetration of IP messaging and dominant providers in 11 select countries
Figure 43: The original LINE character “Moon” (left), and the Brazilian version (right)
Figure 44: Reasons for not using mobile VoIP

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