"Increasing Influence of Western Culture to Boost the Denim Jeans Market"

The denim jeans market worldwide is expected to grow with a CAGR of 3.9% during the forecast period from 2019 to 2027, starting from US$ 69.50 Bn in 2018. Denim jeans has a unique style and appearance unmatched by any other apparel. More than 4.5 Bn units of denim jeans have been sold worldwide as of 2018. Denim jeans market is expected to witness steady growth in the near future due to rise in disposable income worldwide. Due to increase in influence of western culture on clothing style, is the prominent factor in growth of denim jeans market. The individuals consider denim jeans as comfortable, durable and easy, on account of which they prefer it. As a result of these factors, we are expecting steady growth in near future. 

"Economy Jeans to Continue as the Market Leader"

Economy segment holds the highest market share in the denim jeans industry with more than 40% of the market revenue, as of 2018. With growing spending on apparels and rising number of consumers in the urban and semi-urban areas, the standard segment is increasing. Recent trend of wearing casual clothes at the workplace is also helping standard segment to grow. Internet retailing have pushed prices down as consumers can easily purchase fashionable and value for money designs. As a result of these factors, we are expecting standard segment to be the market leader during the forecast period.

"Asia Pacific to Emerge as the Market Leader"

In 2018, by revenue Europe is the leader in denim jeans market followed by North America and Asia Pacific. Asia Pacific holds more than 1/3rd share in terms of volume in denim jeans market and lead the market in 2018. Asia Pacific is expected to lead the denim jeans market during the forecast period due to adoption of luxurious and casual garments by the society. As disposable income is on rise and people prefer premium products, the market for denim jeans is on rise in Asia Pacific. As a result of these factors, we are expecting a steady growth in the region throughout the forecast period. 

Global denim jeans market have large number of global, regional and country specific players, making the market highly competitive. Major market players are emphasize on introducing new services. For instance, in 2017, companies like Levi Strauss & Co., launched its online virtual stylist feature on Levi.com and Facebook messenger. This new feature will provide consumers with personalized shopping experience 24*7. Some of the prominent players operating in the Denim jeans market include Phillips-Van Heusen Corporation, Levi Strauss & Co., Kontoor Brands Inc.(Wrangler), Diesel SpA, Lee, Pepe Jeans London, True Religion Brand Jeans, Calvin Klein Inc., Calvin Klein Inc., Guess, Inc., Gucci, Gianni Versace S.r.l., Spykar, Pierre Balmain S.A., G-Star RAW, Lucky Brand Jeans, The Gap, Inc., Esprit Holdings and others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Denim Jeans market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Denim Jeans market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Denim Jeans market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Denim Jeans market?
• Which is the largest regional market for Denim Jeans market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Denim Jeans market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Denim Jeans market worldwide?