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Developing navigation strategies for Brazil, India & Russia

Published: Jan 2010 | No Of Pages: 45 | Published By: SBD

Product Synopsis

Of the three emerging markets analysed in SBD’s latest research on developing navigation strategies, only Russia shows mature consumer demand for navigation and traffic information services. Meanwhile, demand for navigation in Brazil is expected to grow quickly over the coming years (in line with the anticipated rapid growth in car ownership). And demand for navigation in India remains stubbornly low despite a huge population and a large number of suppliers.

Regardless of how ready consumers in each of these markets are for navigation, it is clear that the boom in smartphone ownership will inevitably be accompanied by a boom in ownership of navigation-capable devices. Within the navigation market, this phenomenon is becoming known as the “Nokia-effect”.

Nokia has over 40% share of the smartphone market in these three emerging markets, and is now pre-fitting the vast majority of their smartphones with free maps and navigation software. With annual smartphone sales in all three markets expected to surpass 60 million by 2015, it is clear that for most consumers their first experience of navigation will be “free” via their smartphones. Therefore, companies that have traditionally relied on selling navigation in developed markets will therefore need to re-evaluate their strategies for emerging markets.

1. Executive summary
1.1 Introduction
1.2 60-second summary of conclusions
1.3 Defining the right navigation strategy for emerging markets

2. Brazil
2.1 Introduction
2.2 Consumer trends
2.2.1. Population characteristics
2.2.2. Attitudes towards technology
2.2.3. Car ownership and the automotive industry
2.3 Analysis of the navigation value chain
2.3.1. Map suppliers
2.3.2. Device suppliers
2.3.3. Traffic information service providers
2.4 Future outlook and market forecast

3. India
3.1 Introduction
3.2 Consumer trends
3.2.1. Population characteristics
3.2.2. Attitudes towards technology
3.2.3. Car ownership and the auto industry
3.3 Analysis of the navigation value chain
3.3.1. Map suppliers
3.3.2. Device suppliers
3.3.3. Traffic information services providers
3.4 Future outlook and market forecast

4. Russia
4.1 Introduction
4.2 Consumer trends
4.2.1. Population characteristics
4.2.2. Attitudes towards technology
4.2.3. Car ownership and the auto industry
4.3 Analysis of the navigation value chain
4.3.1. Map suppliers
4.3.2. Device suppliers
4.3.3. Traffic information services providers
4.4 Future outlook and market forecast

Figure 1. Choosing the right navigation strategy for emerging markets
Figure 2. Assessing the maturity and future size of the emerging navigation markets
Figure 3. Key indicators ~ Brazil
Figure 4. Population characteristics in Brazil
Figure 5. Attitudes towards technology in Brazil
Figure 6. Car ownership and the auto industry in Brazil
Figure 7. Overview of navigation value chain in Brazil
Figure 8. Overview of map suppliers in Brazil
Figure 9. Overview of navigation suppliers in Brazil
Figure 10. Navigation forecast for Brazil (2009-2015)
Figure 11. Key indicators ~ India
Figure 12. Population characteristics in India
Figure 13. Attitudes towards technology in India
Figure 14. Car ownership and the auto industry in India
Figure 15. Overview of navigation value chain in India
Figure 16. Overview of map suppliers in India
Figure 17. Overview of navigation suppliers in India
Figure 18. Navigation forecast for India (2009-2015)
Figure 19. Key indicators ~ Russia
Figure 20. Population characteristics in Russia.
Figure 21. Attitudes towards technology in Russia
Figure 22. Car ownership and the auto industry in Russia
Figure 23. Overview of navigation value chain in Russia
Figure 24. Overview of map suppliers in Russia
Figure 25. Overview of navigation suppliers in Russia
Figure 26. Overview of traffic information service providers in Russia
Figure 27. Navigation forecast for Russia (2009-2015)

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