This report analyzes the global electric shavers market in terms of product type, end-use, sales channel, and geography. On the basis of product type, the global electric shavers market is segmented into foil shavers, rotary shavers, wet/dry shavers, and clippers among others. Similarly, on the basis of end-use, the market for electric shavers is further classified into women and men. Based on the sales channel, the electric shavers market is segmented into direct retail and online retail. The geographical distribution of the global electric shavers market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Overview:
Growing awareness regarding hair care and personal grooming has led to an increased number of hairdressing establishments, which has had a positive influence on the demand for electric shavers and other personal grooming products across the globe. In addition, a rise in discretionary household income coupled with improved lifestyle among the young population is expected to further drive market demand.
In addition, restrictions and the need to maintain social distancing due to the ongoing COVID-19 pandemic have led to an increasing demand for personal grooming products. A growing number of users have started to purchase hair and beard styling devices to maintain their looks. With increasing dependence on personal styling, grooming products such as electric shavers are expected to witness higher demand during the forecast period from 2023 to 2030. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 6.1% during the forecast period 2023 – 2030.
1.1 Report Description
Purpose of the Report
The purpose of this strategic research study titled “Global Electric Shavers Market - Growth, Share, Opportunities, and Competitive Analysis, 2023 – 2030” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global electric shavers market.
1.1.1 Target Audience
1.1.2 USP and Key Offerings
The report titled “Global Electric Shavers Market - Growth, Share, Opportunities, and Competitive Analysis, 2023 – 2030” offers strategic insights into the global electric shavers market along with the market size and estimates for the duration 2020 to 2030. The said research study covers in-depth analysis of multiple market segments based on product types and cross-sectional study across different geographies. In order to help strategic decision-makers, the report also includes competitive profiling of the electric shaver manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:
In 2021, the men segment led the overall electric shavers market worldwide. The segment accounted for around two-thirds of the global market revenue in the same year. The trend is expected to continue as demand for electric shavers in the men segment will remain steady on account of greater use and hence the replacement demand. On the other hand, the women segment that accounted for a relatively lesser revenue share is presumed to register maximum growth during the forecast period 2023 – 2030. A relatively smaller share of the women segment is reflective of women being less concerned regarding personal grooming in developing regions like Asia and Africa. Promotional campaigns organized by electric shaver manufacturers for appealing female consumers to use their products coupled with growing preference for alternate convenient methods of hair removal are expected to drive demand for electric shavers in the women segment across the globe.
In 2021, the direct retail sales channel comprising sales through supermarkets, hypermarkets, department stores, and convenience stores among others was the largest in the global electric shavers market. The segment accounted for over two-third of the global market revenue in the same year. However, due to the ongoing COVID-19 pandemic, there has been a drastic shift from traditional retail stores to e-commerce. Factors such as shops closed due to lockdowns and higher discounts offered by online retailers have resulted in significant growth in the e-commerce segment. By 2030, the e-commerce segment is expected to dominate the electric shavers market in terms of the sales channels.
In 2021, Europe led the global electric shavers market in terms of both value and unit shipments. The region accounted for over 30% of the global market revenue in the same year. Growing interest and consciousness regarding personal appearance among both men and women has resulted in an increased demand for electric shavers and other personal grooming products. Germany represented the largest electric shavers market in the region. On the other hand, Asia Pacific is expected to witness maximum growth in demand for electric shavers, outpacing North America and Europe during the same period. Growing awareness regarding personal grooming, rise in discretionary household income, and westernization of lifestyle, especially among young population is expected to drive market demand in the region. In addition, the introduction of numerous local players especially from China and India is expected to drive the adoption of electric shavers in the most populous countries in the world.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Electric Shavers market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
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End user
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Sales Channel
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
