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Feed additives market in Vietnam

Published: Oct 2014 | No Of Pages: 78 | Published By: VBI Solution

Product Synopsis

This is a market study in order to understand the market potential for feed additives market in Vietnam as well as to identify the optimal approach in operating/expanding the presence/business in this market.

Objective: for better understanding on these points:
Market potential
Raw material imports, Product imports
Animal production and Feed production with each species
Important government policy
Market segmentation
Market evolution and future development prospect
Customers behaviors
Feed additive profit
Distribution system
Current vs. unmet needs of feed mills
Decision making process and selection criteria (from commercial feed mills and individual feed mills perspectives)
Competitors: competitor marketing strategy, sales strategy, after-sales service (profile of top 3 key competitors)
Competitor sales force, marketing force, technical force
Competitor activities

1. Executive Summary
2. Introduction
Project background & objective
Project scope
3. Market Overview
Macroeconomic overview: Real GDP & Population
Macroeconomic overview: Real GDP & Population
Main hotspots for livestock and aquaculture farming: Number of farms
Main hotspots for livestock farming by production year 2011
Overview of Vietnams major Livestock production output
Overview of Vietnams major Livestock production: Swine
Overview of Vietnams major Livestock production: Poultry
Overview of Vietnams major Livestock production: Cow and buffalo
Overview of Vietnams major Livestock production: Dairy products
Overview of Vietnams major Aquaculture production
Current choice of feed: overall market
Animal feed: market overview
Animal Feed: commercial feed
Animal Feed: Estimated feed market size
Animal Feed: Feed mill allocation
Animal Feed: Market share allocation
Animal Feed: Value chain
Imports of feed additive
Feed additive: segmentation by product sector
Feed additive: Digestive enhancers
Feed additive: Segmentation by product sector - Disease prevention
Feed additive: Segmentation by product sector - Digestive enhancers
Feed additive: Segmentation by product sector - Auxiliary substances
Feed additive: Segmentation by product sector - Key nutritional & performance enhancers
Feed additive: Demand side
Feed additive: Supply side
Feed additive: Increasing directed import by large commercial feed mills
Feed additive: Distribution channels
4. Customer Insights
Customer segments: Overview
Attractiveness of customers segment
Feed mills perceived value
Decision making process and influencers: Foreign feed mills
Decision making process and influencers: Locally owned feed mills
5. Competitive Analysis
Key Success Factors of Feed Additives Suppliers
Competitors profile: Biomin
Competitors profile: Behn Meyer
Competitors profile: DSM
Competitors profile: Provimi
4. Recommendations
Opportunity prioritization
Brand proposition by product categorize
SWOT analysis
Tows analysis
BCG matrix
Pricing strategy
Recommendations: product portfolio
Pricing 1
Pricing 2
Market place & distribution network 1
Market place & distribution network 2
Promotion
People & management control system
5. Appendices
Appendix 1: Vietnam demography
Appendix 2: Overall feed production
Appendix 3: Aquaculture
Appendix 4: Opportunity analysis feed additives
Appendix 5: BCG matrix on current product portfolio
Interview list of feed mills and feed additivesList of tables
Table of Main hotspots for livestock and aquaculture farming Number of farms Year 2010
Table of Main hotspots for livestock farming By production Year 2011
Table of Livestock production output in thousands kilograms (Swine, Poultry, Beef/Buffalo, Aqua)
Table of Import of Meat and Livestock product to Vietnam 2009
Table of Meat and dairy consumption per capita
Table of Pork meat production
Table of Market structure of Swine
Table of Buffalo & Cattle meat production
Table of Market structure of beef/ buffalo segment
Table of Vietnam Eggs production
Table of Vietnam Fresh milk production
Table of Total aqua production output (in tons)
Table of Aquaculture area by region (thousands ha)
Table of Estimate of total feed demand based on total domestic livestock production output
Table of Commercial Feed production (government plan)
Table of Commercial feed production vs total feed demand
Table of Feed mills allocation
Table of Feed mills market segmentation by species (2012)
Table of Feed mills market share 2011
Table of Sourcing of Feed Ingredients
Table of Feed additives import value vs import volume
Table of Disease-preventing additives demand estimation
Table of Digestive enhancer demand estimation
Table of Auxiliary substances demand estimation
Table of Key Nutritional & Performance enhancer demand estimation
Table of Import value by feed additive supplier 8 months 2012
Table of Feed mills vs feed additives suppliers
Table of Decision making process and influencers: Foreign feed mills
Table of Decision making process and influencers: Local owned feed mills
Tables of Imported products 2011 of competitors
Table of Total Import Value 2011 of competitors

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