Home / Consumer Goods / Global Feminine Hygiene Products Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026

Global Feminine Hygiene Products Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026

Published: Nov 2018 | Published By: Acute Market Research

Feminine Hygiene Products Market - Growth, Future Prospects and Competitive Analysis, 2018-2026, the market was valued at US$ 24,350.2 Mn in 2017, expected to grow at the CAGR of 5.7% from 2018 to 2026.

Market Insights

Increasing awareness towards health and hygiene has encouraged female population to adopt feminine hygiene products across the globe. Such products includes sanitary pads, tampons, menstrual cups, panty liners & shields, disposable razors & blades, wipes, powders and soaps. Demand for feminine hygiene products rose over the past decades and introduction of new products has helped to attract first-hand consumers. Growing disposable income and exemption from taxes on sanitary pads in the countries such as Ireland, Canada, India and Kenya are the major factors responsible for the market growth of feminine hygiene products.

Based on the product type, sanitary pads dominated the market in 2017 and expected to remain dominant throughout the forecast period. Sanitary pads are preferred over other menstrual hygiene products in most of the countries such as India, China, Kenya, Australia, Ireland, Canada and New Zealand among others. Growing number of promotions, convenience, exemption from taxes, awareness campaigns are major factors driving the demand for sanitary pads. In 2018, Indian Government removed taxes from sanitary pads in order to make it affordable among the women population especially leaving in the rural areas. In addition to this, several companies such as Procter & Gamble introduced affordable products in order to grab the attention of low-income groups. For instance in 2018, the Company launched a sanitary product in Kenya that is 41% cheaper in response to the increased competition from the Chinese products that flooded the market in recent years.

By different distribution channel, the market segmented into online retailing, supermarkets & hypermarkets, pharmacy stores, convenience stores & departmental stores. Supermarkets & hypermarkets dominated the market in 2017 and expected to display similar trend in the coming years. This is mainly due to the wide availability of different types of products in the supermarket and hypermarket chains followed by the inclination of consumers towards these channel for the purchase of feminine hygiene products. In 2018, New Zealand based supermarket chain, Countdown reduced the price of the 15 in-house feminine hygiene brands up-to 48% in order to grab more number of customers in the country.

In terms of region, the market segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Among the regions, Asia Pacific dominated the market in 2017 and expected to retain its position throughout the forecast period. The region expected to witness the fastest growth during the forecast period. Among the countries in Asia Pacific, India and Australia expected to witness significant growth in the coming years. Initiatives such as spreading awareness of menstrual hygiene and health among adolescent girls, offering affordable or free products in the rural areas are the factors triggering the market growth rate in India and Australia. In 2018, Australia removed ten percent consumption tax from the products such as tampons and sanitary pads in order to grab more number of people’s attention towards health and hygiene.

Some of the major players who are operating in the global feminine hygiene products market are Procter & Gamble Co., Kimberly Clark Corporation, Unicharm Corporation, Lil-Lets Group Ltd, PayChest Inc.,Kao Corporation, Albaad, Edgewell Personal Care Company, Diva Cup, Ontex Group, Callalay, Flex, Lola, Wuka, Johnson & Johnson, The Gillettex Company among others.

Chapter 1 Preface 15
1.1 Report Scope and Description 15
1.1.1 Study Purpose 15
1.1.2 Target Audience 15
1.1.3 USP and Key Offerings 15
1.2 Research Scope 16
1.3 Research Methodology 17
1.3.1 Phase I – Secondary Research 17
1.3.2 Phase II – Primary Research 18
1.3.3 Phase III – Expert Panel Review 18
1.3.4 Approach Adopted 18
1.3.4.1 Top-Down Approach 19
1.3.4.2 Bottom-Up Approach 19
1.3.5 Assumptions 20
1.4 Market Segmentation 20

Chapter 2 Executive Summary 21
2.1 Market Snapshot: Global Feminine Hygiene Products Market 22
2.1.1 Global Feminine Hygiene Products Market, by Product Type, 2017 (Mn Units) (US$ Mn) 24
2.1.2 Global Feminine Hygiene Products Market, by Distribution Channel, 2017 (Mn Units) (US$ Mn) 24
2.1.3 Global Feminine Hygiene Products Market, by Geography, 2017 (Mn Units) (US$ Mn) 25

Chapter 3 Market Dynamics 26
3.1 Introduction 26
3.2 Market Dynamics 27
3.2.1 Market Drivers 27
3.2.1.1 Increasing Awareness Towards Health & Hygiene is Driving the Demand for Feminine Hygiene Products 27
3.2.1.2 Availability of Products across all Distribution Channel is Key Factor Driving the Demand for Feminine Hygiene Products 28
3.2.2 Market Restraints 29
3.2.2.1 Low Quality Raw Materials Used in the Manufacture of Products is Restraining the Global Feminine Hygiene Products 29
3.2.3 Market Opportunities 30
3.2.3.1 Demand for Biodegradable and Organic Products is Generating Opportunity to the Market During the Forecast Period 30
3.3 Attractive Investment Proposition, by Geography, 2017 31
3.4 Market Positioning of Key Players, 2017 32

Chapter 4 Global Feminine Hygiene Products Market, by Product Type 33
4.1 Overview 33
4.1.1 Global Feminine Hygiene Products Market Value Share, by Product Type, 2017 & 2026 (Value, %) 34
4.1.1 Global Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 34
4.2 Sanitary Pads 35
4.2.1 Global Feminine Hygiene Products Market, by Sanitary Pads, 2016 – 2026 (Mn Units) (US$ Mn) 35
4.3 Tampons 36
4.3.1 Global Feminine Hygiene Products Market, by Tampons, 2016 – 2026 (Mn Units) (US$ Mn) 37
4.4 Menstrual Cups 37
4.4.1 Global Feminine Hygiene Products Market, by Menstrual Cups, 2016 – 2026 (Mn Units) (US$ Mn) 38
4.5 Panty Liners & Shields 39
4.5.1 Global Feminine Hygiene Products Market, by Panty Liners & Shields, 2016 – 2026 (Mn Units) (US$ Mn) 39
4.6 Disposable Razors & Blades 40
4.6.1 Global Feminine Hygiene Products Market, by Disposable Razors & Blades, 2016 – 2026 (Mn Units) (US$ Mn) 40
4.7 Others (wipes, soaps, powders) 41
4.7.1 Global Feminine Hygiene Products Market, by Others, 2016 – 2026 (Mn Units) (US$ Mn) 42

Chapter 5 Global Feminine Hygiene Products Market, by Distribution Channel 43
5.1 Overview 43
5.1.1 Global Feminine Hygiene Products Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 44
5.1.2 Global Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 44
5.2 Supermarkets & Hypermarkets 45
5.2.1 Global Feminine Hygiene Products Market, by Supermarkets & Hypermarkets, 2016 – 2026 (Mn Units) (US$ Mn) 46
5.3 Online Retailing 47
5.3.1 Global Feminine Hygiene Products Market, by Online Retailing, 2016 – 2026 (Mn Units) (US$ Mn) 47
5.4 Department Stores 48
5.4.1 Global Feminine Hygiene Products Market, by Department Stores, 2016 – 2026 (Mn Units) (US$ Mn) 49
5.5 Pharmacy Stores 50
5.5.1 Global Feminine Hygiene Products Market, by Pharmacy Stores, 2016 – 2026 (Mn Units) (US$ Mn) 50
5.6 Others (unorganized stores, convenience stores, etc.) 51
5.6.1 Global Feminine Hygiene Products Market, by Others, 2016 – 2026 (Mn Units) (US$ Mn) 52

Chapter 6 Global Feminine Hygiene Products Market, by Geography 54
6.1 Overview 54
6.1.1 Global Feminine Hygiene Products Market Value Share, by Geography, 2017 & 2026 (Value %) 55
6.1.2 Global Feminine Hygiene Products Market, by Geography 2016 – 2026 (Mn Units) (US$ Mn) 55
6.2 North America 56
6.2.1 North America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 57
6.2.2 North America Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 59
6.2.1 North America Feminine Hygiene Products Market, by Country, 2016-2026, (Mn Units) (US$ Mn) 60
6.3 Europe 61
6.3.1 Europe Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 61
6.3.2 Europe Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 62
6.3.3 Europe Feminine Hygiene Products Market, by Country/Region, 2016-2026, (Mn Units) (US$ Mn) 63
6.4 Asia Pacific 64
6.4.1 Asia Pacific Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 65
6.4.2 Asia Pacific Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 66
6.4.3 Asia Pacific Feminine Hygiene Products Market, by Country/Region, 2016-2026, (Mn Units) (US$ Mn) 67
6.5 Latin America 67
6.5.1 Latin America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 68
6.5.2 Latin America Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 69
6.5.3 Latin America Feminine Hygiene Products Market, by Country/Region, 2016-2026, (Mn Units) (US$ Mn) 70
6.6 Middle East & Africa 71
6.6.1 Middle East & Africa Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 71
6.6.2 Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel 2016 – 2026 (Mn Units) (US$ Mn) 72
6.6.3 Middle East & Africa Feminine Hygiene Products Market, by Region, 2016-2026, (Mn Units) (US$ Mn) 73

Chapter 7 Company Profiles 75
7.1 Callalay 75
7.2 Diva Cup 77
7.3 Edgewell Personal Care Company 78
7.4 Johnson & Johnson 79
7.5 Flex 80
7.6 Kao Corporation 81
7.7 Kimberly Clark Corporation 82
7.8 Lil Lets Group Ltd. 83
7.9 Lola 84
7.10 Ontex Group 85
7.11 PayChest Inc. 86
7.12 Procter & Gamble Corporation 87
7.13 Unicharm Corporation 88
7.14 Wuka 89

TABLE 1 Market Snapshot: Global Feminine Hygiene Products Market Volume 22
TABLE 2 Market Snapshot: Global Feminine Hygiene Products Market Value 23
TABLE 3 Global Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 34
TABLE 4 Global Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 35
TABLE 5 Global Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 44
TABLE 6 Global Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 45
TABLE 7 Global Feminine Hygiene Products Market, by Geography 2016 – 2026 (Mn Units) 55
TABLE 8 Global Feminine Hygiene Products Market, by Geography 2016 – 2026 (US$ Mn) 56
TABLE 9 North America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 57
TABLE 10 North America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 57
TABLE 11 North America Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 59
TABLE 12 North America Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 59
TABLE 13 North America Feminine Hygiene Products Market, by Country 2016 – 2026 (Mn Units) 60
TABLE 1 North America Feminine Hygiene Products Market, by Country 2016 – 2026 (US$ Mn) 60
TABLE 2 Europe Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 61
TABLE 3 Europe Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 62
TABLE 4 Europe Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 62
TABLE 5 Europe Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 63
TABLE 6 Europe Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (Mn Units) 63
TABLE 7 Europe Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (US$ Mn) 63
TABLE 8 Asia Pacific Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 65
TABLE 9 Asia Pacific Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 65
TABLE 10 Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 66
TABLE 11 Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 66
TABLE 12 Asia Pacific Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (Mn Units) 67
TABLE 13 Asia Pacific Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (US$ Mn) 67
TABLE 14 Latin America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 68
TABLE 15 Latin America Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 68
TABLE 16 Latin America Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 69
TABLE 17 Latin America Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 69
TABLE 18 Latin America Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (Mn Units) 70
TABLE 19 Latin America Feminine Hygiene Products Market, by Country/Region 2016 – 2026 (US$ Mn) 70
TABLE 20 Middle East & Africa Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (Mn Units) 71
TABLE 21 Middle East & Africa Feminine Hygiene Products Market, by Product Type, 2016 – 2026 (US$ Mn) 72
TABLE 22 Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (Mn Units) 72
TABLE 23 Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 73
TABLE 24 Middle East & Africa Feminine Hygiene Products Market, by Region 2016 – 2026 (Mn Units) 73
TABLE 25 Middle East & Africa Feminine Hygiene Products Market, by Region 2016 – 2026 (US$ Mn) 74
TABLE 26 Callalay : Company Snapshot (Business Description; Product/Business Portfolio; Financial Information; Business Overview and Recent Development) 75
TABLE 27 Diva Cup: Company Snapshot (Business Description; Product/Business Portfolio; Financial Information; Business Overview and Recent Development) 77
TABLE 28 Unicharm Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 78
TABLE 29 Johnson & Johnson: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 79
TABLE 30 Flex: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 31 Kao Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 81
TABLE 32 Kimberly Clark Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 82
TABLE 33 Lil Lets Group Ltd.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 83
TABLE 34 Lola: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 35 Ontex Group: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 85
TABLE 36 PayChest Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 86
TABLE 37 Procter & Gamble Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 87
TABLE 38 Unicharm Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 88
TABLE 39 Wuka: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 89

FIG. 1 Global Feminine Hygiene Products Market: Research Methodology 17
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 19
FIG. 3 Global Feminine Hygiene Products Market Segmentation 20
FIG. 4 Global Feminine Hygiene Products Market, by Product Type, 2017 (Mn Units) (US$ Mn) 24
FIG. 5 Global Feminine Hygiene Products Market, by Distribution Channel, 2017 (Mn Units) (US$ Mn) 24
FIG. 6 Global Feminine Hygiene Products Market, by Geography, 2017 (Mn Units) (US$ Mn) 25
FIG. 7 Attractive Investment Proposition, by Geography, 2017 31
FIG. 8 Global Market Positioning of Key Feminine Hygiene Products Manufacturers, 2017 32
FIG. 9 Global Feminine Hygiene Products Market Value Share, by Product Type, 2017 & 2026 (Value, %) 34
FIG. 10 Global Feminine Hygiene Products Market, by Sanitary Pads, 2016 – 2026 (US$ Mn) 35
FIG. 11 Global Feminine Hygiene Products Market, by Tampons, 2016 – 2026 (US$ Mn) 37
FIG. 12 Global Feminine Hygiene Products Market, by Menstrual Cups, 2016 – 2026 (US$ Mn) 38
FIG. 13 Global Feminine Hygiene Products Market, by Panty Liners & Shields, 2016 – 2026 (US$ Mn) 39
FIG. 14 Global Feminine Hygiene Products Market, by Disposable Razors & Blades, 2016 – 2026 (US$ Mn) 40
FIG. 15 Global Feminine Hygiene Products Market, by Others, 2016 – 2026 (US$ Mn) 42
FIG. 16 Global Feminine Hygiene Products Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 44
FIG. 17 Global Feminine Hygiene Products Market, by Supermarkets & Hypermarkets, 2016 – 2026 (US$ Mn) 46
FIG. 18 Global Feminine Hygiene Products Market, by Online Retailing, 2016 – 2026 (US$ Mn) 47
FIG. 19 Global Feminine Hygiene Products Market, by Department Stores, 2016 – 2026 (US$ Mn) 49
FIG. 20 Global Feminine Hygiene Products Market, by Pharmacy Stores, 2016 – 2026 (US$ Mn) 50
FIG. 21 Global Feminine Hygiene Products Market, by Others, 2016 – 2026 (US$ Mn) 52
FIG. 22 Global Feminine Hygiene Products Market Value Share, by Geography, 2017 & 2026 (Value %) 55

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