Flavored and Functional Water Market is expected to grow at 7.1% by 2031. Health and diet are gaining significant importance among consumers across the globe. Among different drinks such as carbonates, alcohol, tea and others available in the market, water as an alternative to thirst as well as a refreshing drink has gained its momentum back.  

Owing to increasing obesity and high sugar concerns among consumers and budding taste for beverages, demand for such drinks is anticipated to gain momentum in the forthcoming years. Also, technological advancements in packaging, consumer demand for = natural ingredients, added nutritional content, natural food colors and others are propelling the flavored and functional water market growth. Also, robust research regarding development of multi-functional product with both functional and flavor benefits is fueling the market growth.

Flavored and functional water market is anticipated to record highest growth in Asia Pacific. Factors such as rising health consciousness among consumers, growing disposable income leading to change in consumer lifestyle and increasing availability of flavored and functional water products are fuelling the functional and flavored market growth in the region. However, availability of other beverages and consumer preferences for a particular taste might restrict the market growth. In order to mitigate the challenges, companies in the functional and flavored water market are developing products with taste variants, improved packaging, and cost effective pricing, and increasing marketing campaigns for premium-priced flavored and functional water products, among others. In addition, countries such as India, Brazil and Mexico are being focused as target markets, which are anticipated to contribute significantly to the overall growth of the flavored and functional market.

Key Players Identified for the flavored and functional water Market Include but are Not Limited to:

Hint Water, PepsiCo, Herbal Water, Groupe Danone, Balance Water Company, The Coca-Cola Company, Kraft Foods, New York Spring Water, Sunny Delight Beverages Company, Nestle SA, and Other Notable Players.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Flavored and Functional Water market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Flavored and Functional Water market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Flavored and Functional Water market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Flavored and Functional Water market?
• Which is the largest regional market for Flavored and Functional Water market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Flavored and Functional Water market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Flavored and Functional Water market worldwide?