Home / Dairy Products / Research Report on Infant and Young Child Formula Milk Powder Market in China

Research Report on Infant and Young Child Formula Milk Powder Market in China

Published: Nov 2013 | No Of Pages: 117 | Published By: Beijing Shennong Kexin Agribusiness Consulting Co. Ltd

Product Synopsis

 
Research Background and Research Ideas
 
Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world.
 
The “Melamine Incident” in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.
 
In 2011, the quality inspection departments implemented nationwide re-inspection on production quality of infant milk powder producers and eliminated those producers with backward techniques and equipments. The quality of domestic infant milk powder was generally upgraded; the competitiveness of domestic brands was improved.
 
Along with the urbanization in China, infant milk powder consumption in urban and rural areas both changed; the market is facing fierce competition. To help our clients better understand the Chinese infant milk powder market, we write this report on the basis of our long term analysis and research so as to provide references on production, sales, consumption and market trend.
 
This report will systematically answer the following questions:
 
(1) How the output and production capacity of infant milk powder changed in China? What are the characteristics of different product categories and packaging types?
(2) What are the infant milk powder distribution modes and channels in China? How is the infant milk powder distribution structured?
(3) What are the characteristics of infant milk powder consumption in China?
(4) What are the differences between the major brands on aspects of product mix, raw milk sources, distribution channels and marketing?
And so on.
RESEARCH BACKGROUND AND RESEARCH IDEAS 
 
PART Ⅰ ANALYSIS AND FORECAST ON PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA 
 
1 PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA
1.1 Development History 
1.2 Raw Milk Sources Distribution in China 
1.3 Distribution of Enterprises
1.4 Changes in Output and Production Capacity
1.5 Processing Methods
 
2 DIFFERENCES OF PRODUCTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER BY REGION
2.1 Northeast China
2.1.1 Production Capacity 
2.1.2 Changes in Output 
2.1.3 Main Enterprises
2.1.4 Processing Methods
2.2 North China
2.2.1 Production Capacity 
2.2.2 Changes in Output
2.2.3 Main Enterprises
2.2.4 Processing Methods
2.3 Central China
2.3.1 Production Capacity 
2.3.2 Changes in Output 
2.3.3 Main Enterprises
2.3.4 Processing Methods
2.4 East China
2.4.1 Production Capacity 
2.4.2 Changes in Output 
2.4.3 Main Enterprises
2.4.4 Processing Methods
2.5 South China 
2.5.1 Production Capacity 
2.5.2 Changes in Output
2.5.3 Main Enterprises
2.5.4 Processing Methods
2.6 Southwest China
2.6.1 Production Capacity
2.6.2 Changes in Output 
2.6.3 Main Enterprises
2.6.4 Processing Methods
2.7 Northwest China
2.7.1 Production Capacity
2.7.2 Changes in Output 
2.7.3 Main Enterprises
2.7.4 Processing Methods
 
3 PRODUCT CATEGORIES AND PACKAGE TYPES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER
3.1 Sources of Raw Milk
3.2 Product Categories and Market Shares 
3.2.1 Analysis by Raw Milk Category 
3.2.2 Analysis by Raw Materials Source
3.2.3 Analysis by Age Group
3.2.4 Analysis by Product Level
3.2.5 Analysis by Formula
3.3 Analysis on Major Packaging Types 
3.3.1 Major Packaging Types of Infant Milk Powder
3.3.2 Advantages and Disadvantages of Different Packaging Types
3.3.3 Market Shares of Different Packaging Types
 
4 PRODUCTION FORECAST (2020)
4.1 Forecast on Production Capacity and Output
4.2 Forecast on Distribution of Production
4.3 Forecast on Processing Methods and Product Categories
 
PART Ⅱ ANALYSIS AND FORECAST ON CONSUMPTION OF INFANT & YOUNG CHILD FORMULA MILK POWDER IN CHINA 
 
5 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION IN CHINA 
5.1 Changes in Infant Milk Powder Consumption in China 
5.1.1 Changes of Infant Milk Powder Consumption
5.1.2 Proportions of Milk Powder Consuming Babies Respectively in Urban and Rural Areas
5.1.3 Consumption of Different Age Groups in Urban and Rural Areas
5.2 Consumer Preference in Infant Milk Powder Consumption
5.2.1 Packaging Types
5.2.2 Brands
5.2.3 Price
5.2.4 Purchase Channels
5.2.5 Purchase Frequency
5.3 Market Competition
5.3.1 Infant Milk Powder Market Size in China 
5.3.2 Changes of Market Shares of Foreign Brands
5.3.3 Competitiveness of Foreign Brands 
5.3.3.1 Raw Milk Sources and Product Quality
5.3.3.2 Distribution Channels
5.3.3.3 Consumer Groups 
5.3.3.4 Consumer Confidence
5.3.3.5 Market Range
5.3.3.6 Market Price
5.3.4 Evaluation of Competitiveness of Foreign and Domestic Brands
 
6 DIFFERENCES OF INFANT AND YOUNG CHILD FORMULA MILK POWDER CONSUMPTION BY REGION
6.1 Northeast China
6.1.1 Consumption Characteristics and Volume
6.1.2 Major Consumer Brands 
6.2 North China 
6.2.1 Consumption Characteristics and Volume
6.2.2 Major Consumer Brands 
6.3 Central China 
6.3.1 Consumption Characteristics and Volume
6.3.2 Major Consumer Brands 
6.4 East China
6.4.1 Consumption Characteristics and Volume
6.4.2 Major Consumer Brands
6.5 South China
6.5.1 Consumption Characteristics and Volume
6.5.2 Major Consumer Brands
6.6 Southwest China
6.6.1 Consumption Characteristics and Volume
6.6.2 Major Consumer Brands 
6.7 Northwest China
6.7.1 Consumption Characteristics and Volume
6.7.2 Major Consumer Brands
 
7 FORECAST ON CONSUMPTION OF INFANT AND YOUNG CHILD FORMULA MILK POWDER IN CHINA (2020)
7.1 Forecast on Consumption Volume 
7.2 Forecast on Consumer Preference 
7.3 Forecast on Market Shares of Domestic and Foreign Brands
 
PART Ⅲ ANALYSIS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA 
 
8 CHARACTERISTICS OF INFANT AND YOUNG CHILD FORMULA MILK POWDER DISTRIBUTION IN CHINA
8.1 Distribution Modes
8.2 Distribution Channels and Proportions
8.2.1 Stores and Supermarkets
8.2.2 Baby Products Stores
8.2.3 Medical Channels
8.2.4 Online Channels 
 
9 MAJOR MARKETING ACTIVITIES AND MARKET STRUCTURE 
9.1 Major Marketing Activities
9.1.1 Advertisements 
9.1.2 Sales Promotion Activities 
9.1.3 Medical/Healthcare Activities
9.2 Market Structure
9.2.1 Analysis of Structure Components
(1) Agents
(2) Distributors
(3) Medical/Healthcare Activity Workers 
(4) Sellers in Stores and Supermarkets
(5) Electronic Trading System
9.2.2 Analysis of Market Sales Structure of Different Infant Milk Powder Market
(1) Structure of Ordinary Market
(2) Structure of Medical Market 
(3) Structure of Online Market
 
PART Ⅳ COMPARATIVE ANALYSIS OF MAJOR INFANT & YOUNG CHILD FORMULA MILK POWDER ENTERPRISES/BRANDS IN CHINA
 
10 ANALYSIS OF MAJOR ENTERPRISES IN CHINA
10.1 Distribution of Major Enterprises
10.2 Market Shares of Major Enterprises
 
11 MAJOR ENTERPRISES AND THEIR BRANDS IN CHINA
11.1 Dumex Baby Food Co. Ltd-Dumex
(1) Company Profile
(2) Main Sources of Raw Materials 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.2 Mead Johnson Nutriment (China) Co., Ltd. ——Mead Johnson
(1) Company Profile 
(2) Main Sources of Raw Milk
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.3 Nestle (Shuangcheng) Co., Ltd. ——Nestle
(1) Company Profile 
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.4 Abbott (Guangzhou) Nutriment Co., Ltd. ——Abbott
(1) Company Profile
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.5 Wyeth Nutritional (China) Co., Ltd. ——Wyeth
(1) Company Profile
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.6 Ausnutria Dairy (China) Co., Ltd. ——Ausnutria
(1) Company Profile
(2) Main Sources of Raw Milk
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.7 Biolife NewZealand Ltd.——Natrapure 
(1) Company Profile 
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.8 Murray Goulburn Dairy (Qingdao) Co.Ltd. ——Murray Goulburn
(1) Company Profile 
(2) Main Sources of Raw Milk
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.9 Meiji Co., Ltd. ——Meiji
(1) Company Profile
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.10 Royal FrieslandCampina N.V. ——Friso
(1) Company Profile 
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.11 Inner Mongolia Yili Industrial Group Co., Ltd. ——Yili
(1) Company Profile 
(2) Main Sources of Raw Milk
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.12 Beingmate Group Co., Ltd. ——Beingmate 
(1) Company Profile
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.13 Guangdong Yashili Group Co., Ltd. ——Yashily
(1) Company Profile
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
11.14 Synutra International, Inc. ——Syrutra
(1) Company Profile 
(2) Main Sources of Raw Milk
(3) Milk Powder Stage Standard and Packaging Types 
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder
11.15 Feihe International, Inc —— Firmus 
(1) Company Profile 
(2) Main Sources of Raw Milk 
(3) Milk Powder Stage Standard and Packaging Types
(4) Major Distribution Channels
(5) Market Share of Infant Milk Powder 
 
12 CHARACTERISTICS OF MAJOR INFANT & YOUNG CHILD FORMULA MILK POWDER ENTERPRISES IN CHINA
12.1 High Concentration of Infant Milk Powder Production in China
12.2 Raw Materials Mainly Imported
12.3 Dry-mix Process Mostly Adopted
12.4 Stage Standard Relatively Uniform 
12.5 Foreign Brands Mainly in Boxes and Cans and Rarely in Bags 
12.6 Most Big Enterprises Develop Market through Distributors
12.7 Big Enterprises Develop Products of Different Levels to Achieve Market Expansion 
Table 1, Comparison of Nutrient in Breast Milk and Cow Milk
Table 2, Characteristics of Different Infant Milk Powder Processing Methods in China
Table 3, Raw Milk and Infant Milk Powder Production in Northeast China
Table 4, Raw Milk and Infant Milk Powder Production in North China 
Table 5, Raw Milk and Infant Milk Powder Production in Central China
Table 6, Raw Milk and Infant Milk Powder Production in East China
Table 7, Raw Milk and Infant Milk Powder Production in South China 
Table 8, Raw Milk and Infant Milk Powder Production in Southwest China
Table 9, Raw Milk and Infant Milk Powder Production in Northwest China
Table 10, Infant Milk Powder by Regions Production in China, 2011 
Table 11, Proportion of Output of Infant Milk Powder by Raw Materials Category in China
Table 12, Proportion of Output of Infant Milk Powder by Raw Material Source in China 
Table 13, Proportion of Output of Infant Milk Powder by Age Groups in China
Table 14, Proportion of Output of Infant Milk Powder by Products Levels in China
Table 15, Proportion of Output of Infant Milk Powder by Formula in China 
Table 16, Packaging Types of Infant Milk Powder in China 
Table 17, Advantages and Disadvantages of Different Infant Milk Powder Packaging Types in China
Table 18, Market Shares of Different Packaging Types in Urban & Rural Areas
Table 19, Proportions of Milk Powder Consuming Babies by Age Group in Urban and Rural Areas
Table 20, Consumption Shares of Infant Milk Powder of Different Age Group in Urban and Rural Areas
Table 21, Purchase Channels & Convenience of Infant Milk Powder Prices in Urban and Rural Areas 
Table 22, Consumer Preference in Infant Milk Powder Consumption in Urban and Rural Areas
Table 23, Distribution Channels of Infant Milk Powder with Foreign & Domestic Brands
Table 24, Prices of Foreign & Domestic Infant Milk Powder Brands by Packaging Types 
Table 25, Advantages and Disadvantages of Foreign & Domestic Infant Milk Powder Products
Table 26, General Situation & Characteristics of Dairy Consumption in Different Regions in China
Table 27, Consumption of Infant Milk Powder in Northeast China 
Table 28, Consumption of Infant Milk Powder in North China
Table 29, Consumption of Infant Milk Powder in Central China 
Table 30, Consumption of Infant Milk Powder in East China 
Table 31, Consumption of Infant Milk Powder in South China
Table 32, Consumption of Infant Milk Powder in Southwest China 
Table 33, Consumption of Infant Milk Powder in Northwest China 
Table 34, Consumption of Infant Milk Powder by Regions in China, 2011 
Table 35, Major Infant Milk Powder Distribution Modes & Characteristics in China 
Table 36, Distribution Proportion of Different Infant Milk Powder Distribution Links in China
Table 37, Consumer Preference for Infant Milk Powder Sales Promotion Activities
Table 38, Major Marketing Activities of Some of Big Infant Milk Powder Brands in China 
Table 39, Sales Revenue & Market Shares of Major Infant Milk Powder Brands in China, 2011
Table 40, Stage Standards & Packaging Types of Dumex Infant Milk Powder Products in China
Table 41, Stage Standards & Packaging Types of Mead Johnson Infant Milk Powder Products in China
Table 42, Stage Standards & Packaging Types of Nestle Infant Milk Powder Products in China
Table 43, Stage Standards & Packaging Types of Abbott Infant Milk Powder Products in China
Table 44, Stage Standards & Packaging Types of Wyeth Infant Milk Powder Products in China
Table 45, Stage Standards & Packaging Types of Ausnutria Infant Milk Powder Products in China
Table 46, Stage Standards & Packaging Types of Natrapure/Biolife Infant Milk Powder Products in
China
Table 47, Stage Standards & Packaging Types of Murray Goulburn Infant Milk Powder Products in
China
Table 48, Stage Standards & Packaging Types of Meiji Infant Milk Powder Products in China 
Table 49, Stage Standards & Packaging Types of Friso Infant Milk Powder Products in China
Table 50, Stage Standards & Packaging Types of Yili Infant Milk Powder Products in China 
Table 51, Stage Standards & Packaging Types of Beingmate Infant Milk Powder Products in China
Table 52, Stage Standards & Packaging Types of Yashily Infant Milk Powder Products in China 
Table 53, Stage Standards & Packaging Types of Syrutra Infant Milk Powder Products in China 
Table 54, Cattle Inventory of Feihe International, Inc., 2011 
Table 55, Stage Standards & Packaging Types of Firmus Infant Milk Powder Products in China
Table 56, Raw Materials Sources of Products of Major Infant Milk Powder Enterprises in China, 2011
Table 57, Stage Standard of Products of Major Infant Milk Powder Enterprises in China, 2011
Table 58, Packaging Types of Products of Major Infant Milk Powder Enterprises in China, 2011
Figure 1, Distribution of Infant Milk Powder Enterprises by Province in China, 2011
Figure 2, Production Capacity of Infant Milk Powder by Province, 2011
Figure 3, Change of Output and Growth Rate of Infant Milk Powder in China, 2000-2011
Figure 4, Forecast on Output of Infant Milk Powder in China, 2011-2020 
Figure 5, Change of Consumption Volumes and Growth Rate of Infant Milk Powder in China,
2000-2011
Figure 6, Consumption Shares of Different Infant Milk Powder Packaging Types in Urban and Rural
Areas 
Figure 7, Consumption Shares of Different Infant Milk Powder Brands in Urban and Rural Areas
Figure 8, Consumption Shares of Different Infant Milk Powder Prices in Urban and Rural Areas 
Figure 9, Market Share of Foreign Brands in China Infant Milk Powder Market, 2004-2011
Figure 10, China’s Milk Powder and Whey Powder Import Volume by Original Country, 2011
Figure 11, Forecast on Infant Milk Powder Consumption in China, 2011-2020
Figure 12, Infant Milk Powder Distribution Modes and Channels in China
Figure 13, Structure of Ordinary Infant Milk Powder Market in China 
Figure 14, Structure of Medical Infant Milk Powder Market in China
Figure 15, Structure of Online Infant Milk Powder Market in China
Map 1, China Regional Division 
Map 2, Distribution of Raw Milk Sources in China
Map 3, Distribution of Infant Milk Powder Enterprises in China
Map 4, Major Infant Milk Powder Enterprises in Northeast China 
Map 5, Major Infant Milk Powder Enterprises in North China 
Map 6, Major Infant Milk Powder Enterprises in Central China
Map 7, Major Infant Milk Powder Enterprises in East China
Map 8, Major Infant Milk Powder Enterprises in South China
Map 9, Major Infant Milk Powder Enterprises in Southwest China
Map 10, Major Infant Milk Powder Enterprises in Northwest China
Map 11, Distribution of Major Infant Milk Powder Enterprises in China 
Map 12, Infant Milk Powder Production Bases of Yili Dairy Group
Map 13, Infant Milk Powder Production Bases of Beingmate 
Map 14, Dairy Producing Enterprises of Feihe International, Inc 
Map 15, Self-Built Dairy Farms of Feihe International, Inc
Choose License Type
 
Contact Information
24/7 Research Support
Phone: +1-855-455-8662
sales@acutemarketreports.com
Get in Touch with us
join us on Facebook
Follow us on Twitter
Follow us on LinkedIn
Add us on Google +