Overview:

Laundry care products are getting increased traction among consumers. In developed regions, demand for advanced products such as bleach-free laundry disinfectant, specialty products, anti-scaling products and others is increasing whereas in developing region consumer shift from traditional hand-washing technique to use of laundry appliances is fuelling laundry care market growth. Factors such as increasing per capita expenditure, cost-effective products availability, changing buying behavior, among others are bolstering market growth. In addition growing concerns for environment friendly products, detergent and fabric care manufacturers are developing phosphate-free, green and products containing zeolites. This is intended to offer laundry care products with more minerals and high adsorption capacity especially for liquid detergents, enhancing consumer experience for hygiene in household.

In terms of volume sales, North America holds highest share, followed by Asia Pacific and Europe. However in terms of value sales, laundry care market in Asia Pacific is expected to witness highest CAGR during the forecast period. Rising urban population, increasing number of working women and demand for liquid laundry care products is anticipated to surpass the demand for tablet detergent products available and thus, supporting laundry care market growth in the region. Furthermore, online sales are increasing for laundry care products, which offer opportunities for players to target potential online consumers. However, retail partnerships and direct sales strategies are still prominent in few countries and are anticipated to remain preferable mode in the near future.

Companies operating in the laundry care market are focused on improving supply chain offering low manufacturing and transportation cost. The overall laundry care market is fragmented in nature and sustainability is of utmost importance for existing as well as new players entering the laundry care market.

Key Players Identified for laundry care Market Include but are Not Limited to:

Clorox Company, Procter & Gamble, Church & Dwight Co., Inc., The Sun Products Corporation, Unilever, Benckiser Inc., Henkel AG & Co. KGaA, AlEn USA., Colgate-Palmolive Company Ltd., Reckitt Benckiser Group Plc., SC Johnson and Son Inc., Kao Corporation, Amway Corporation, LG Household & Health Care Ltd, Golrang Industrial Group, Lion Corporation, Alicorp S.A.A. And Other Notable Players.

This report offers:

• An overview of the global markets for laundry care
• Market trends assessment for the period 2013-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023
• Qualitative assessment tools such as market drivers, challenges and future prospects for laundry care
• Market competition scrutiny tools such as market share analysis, fractal map assessment, attractive investment proposition
• Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
• A general overview of the industry structure
• Company profiles highlighting key information about the major players operating in the laundry care market

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Laundry Care market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Laundry Care market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Laundry Care market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Laundry Care market?
• Which is the largest regional market for Laundry Care market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Laundry Care market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Laundry Care market worldwide?