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Market Analysis and Development Prospect of Imported Wine Industry in China 2015-2020

Published: Jul 2015 | Published By: ASKCI Consulting Co., Ltd.
With the continuous improvement of people's living standard, Wine’s health and health care function also gradually known by people. In 2008-2014, the imported volume of wine was increased year by year, with a CAGR of 14.23%. In 2014, China’s imported wine volume reached 384 million liters, increasing 1.99% YoY. In China, wine production areas are mainly concentrated in Shandong Province, Henan Province and Jilin Province, which accounting for about 33.79%, 14.45% and 14.26% of China’s total output respectively. In this report, AskCI analyzes the import situation of wine, production situation of China’s wine industry, market situation, as well as make scientific prediction on the future development imported wine industry. 1)The Aim of this report ?To provide readers with comprehensive & in-depth understanding of Chinese imported wine industry; ?To analyze major players of imported wine in China; ?To disclose market size of China’s imported wine industry; ?To find out the characteristics of operation situation of imported wine; ?To analyze e-commerce situation of China’s imported wine industry; ?To predict what future of China’s imported wine industry will be; ?To reveal opportunities in China’s imported wine industry. 2)Benefit from the report ?Obtain latest info of China’s imported wine industry, such as market size, major players, competition status and so on; ?Gain vital business intelligence of China’s imported wine industry before entering competition; ?Figure out major local market, demand structure of imported wine in China to grasp commercial opportunities; ?Keep informed of your competitors/their activities in China; ?Learn about key market drivers and factors; ?Understand what are key factors and driving forces of imported wine industry. 2. SCOPE OF INVESTIGATION The report will investigate Chinese imported wine industry from the following aspects: ?Import situation of wine (including volume, value, price, origin, etc.) ?Detail information of major brands of imported wine ?Brand operation ?Industry Operation indicator (including number of producer, sales scale, profit scale, etc.) ?Future trend ?Commercial opportunity ?Etc.
Part Contents Executive Summary Definition and Methodology I Investment Environment of China’s Wine Industry I-1 Policy Environment I-2 Information Technology Environment I-3 E-commerce Situation of China’s Wine Industry I-4 Logistics Situation of China’s Wine Industry II Operation and Market Analysis of China’s Wine Industry II-1 Introduction of Oversea Main Wine Production Areas II-1.1 Argentina II-1.2 Australia II-1.3 Chile II-1.4 Canada II-1.5 France II-1.6 Germany ...... II-2 Introduction of China’s Main Wine Production Areas II-3 Development Analysis of China’s Wine Industry II-3.1 Number of Producers II-3.2 Sales Scale II-3.3 Profit Scale II-4 Production and Retail Scale Analysis of China’s Wine III Import and Export Analysis of China’s Wine III-1 Import Analysis III-2 Export Analysis IV Analysis of Imported Wine’s Brand Operation and Marketing IV-1 Brand Operation Pattern IV-2 Sales Channel Management IV-3 Analysis of Retail Marketing Strategy V Analysis E-commerce Operation Pattern of Imported Wine in China V-1 Operation Status V-2 Restraining Factor V-3 Trend of O2O VI Risk Analysis of Imported Wine Industry in China VII Conclusion and Recommendation
List of Tables Tables 1 Retail volume of wine in China, 2008-2014 Tables 2 Retail value of wine in China, 2008-2014 Tables 3 Number trend of wine manufacturers in China, 2012-2015 List of Figures Figure 1 Map of wine production areas in Argentina Figure 2 Map of wine production areas in Australia Figure 2 Map of wine production areas in Chile
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