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Market Analysis of KTV Industry in China 2015-2020 Proposal

Published: Jun 2015 | Published By: ASKCI Consulting Co., Ltd.
By far, there are over 90,000 public entertainment places in China with gross revenue of over RMB100 billion. By May 2015, the number of KTV in some big cities exceeds 1000 in number, such as Shanghai, Beijing, Suzhou, Shenzhen, which have 2433, 2080, 1396 and1310 KTV respectively. As KTV industry becomes more diversified in business model and employs new entertainment methods, management skills and value-added business, it has great opportunity in China in the future. Middle and West China demonstrate great market potential to grow. In this report, AskCI will further disclose market potential and commercial opportunities for KTV industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.1)The Aim of Report ?To provide readers with comprehensive and in-depth understanding of Chinese KTV industry; ?To analyze current development of the industry; ?To analyze market demand by region and consumers of the industry; ?To discover drivers and barriers of the industry; ?To reveal opportunities for KTV industry in China. 2)Benefit from the Report ?Obtain latest info of KTV industry, such as market demand, consumer behavior, royalty fee, key players etc.; ?Find out how Chinese KTV market will change and how your business can be involved in; ?Keep informed of your competitors/their activities in the globe and in China; ?Learn about key market drivers and barriers; ?Share this information within your organization using free global intranet license. 2. SCOPE OF INVESTIGATION The report will investigate Chinese KTV industry from the following aspects: ?Market demand by region; ?Consumer behavior; ?Royalty fee; ?Key players; ?Future trend; ?Commercial opportunity.
Part Contents Executive Summary Definition and Methodology I Overview of KTV Industry in China I-1 Current Development I-2 Regulation and Policy II Market Analysis of KTV Industry by Region II-1 KTV Market in Beijing II-2 KTV Market in Shanghai II-3 KTV Market in Guangzhou III Consumer Research Analysis III-1 Consumption Pattern III-2 Characteristics III-3 Consumer Behavior III-4 Factors Influencing Consumer Behavior IV KTV Location Choosing IV-1 Geographical Factor IV-2 Economic Factor IV-3 Market Factor V Royalty Fee for KTV Industry V-1 Royalty Fee and Standard in Global KTY Industry V-2 Royalty Fee and Standard in Chinese KTY Industry VI Development Analysis of KTV Industry VI-1 Song Ordering System VI-2 Main Equipment VI-3 Video Equipment VII Chain Businesses of KTV Industry in China VII-1 Holiday Co., Ltd. VII-1.1 Introduction VII-1.2 Business Network VII-1.3 Competitive Advantage VII-1.4 Discount VII-2 Cashbox Partyworld Co., Ltd. VII-3 EASTERN MELODY VII-4 Baoledi Co., Ltd. VIII Prospect of Overseas Medical Services Agency Industry in China IX Conclusion and Recommendations ASKCI's Legal Disclaimer
List of Table Table 1 Number of KTV stores in major cities in China, 2015 Table 2 Top 10 popular KTV stores in Beijing, 2015 Table 3 Major KTV in Beijing and their locations, 2015 …… List of Figure Figure 3 Distribution of KTV in Beijing by region, 2015 Figure 4 Average spending on entertainment for Beijing residents, 2009-2014 Figure 6 Average spending on entertainment for Shanghai residents, 2009-2014 ……
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