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Market Study of Lighting in Thailand

Published: Feb 2012 | No Of Pages: 101 | Published By: VBI Solution

Product Synopsis

VBI has identified a need to estimate the total market size of selected lighting products, including energy saving bulb, fluorescent tube and batten, in Thailand.
Its initial research has identified that these lighting products are normally distributed through both modern trade and traditional trade channels:
Modern trade
Traditional trade
General convenient store
Electrical store
Hardware store
Home appliance store
The current challenge for your company is to gain a much better understanding of the market size for lighting products in some of the channels of traditional trade, i.e. electrical store, hardware store and home appliance store.

1. Project background, objective and scope
- Project Background
- Project Objective and Scope

2. Sample design
- Sample design - Lighting Electronic Retail Stores
- Sample design Hardware Retail and wholesale Stores
- Sample design All Type of Stores

3. Executive Summary

4. Macro economic overview
- Macroeconomic overview
- Housing stock market
- Residential housing market

5. Market overview

- Estimated Market size
- Overall purchase, unit sold and inventory levels
- Estimated market size by region
- Market growth drivers and barriers
- Overall market share
- Overall Market dynamics
- Overall Brand perception
- Overall Strategy Mapping
- The Strategic Matrix Overall Brand performance
-
6. Product specific market analysis

Compact fluorescent bulbs
- Market size Compact fluorescent bulbs
- Brand perception on Compact fluorescent bulbs
- Strategy Mapping on Compact fluorescent bulbs
- The Strategic Matrix on Compact fluorescent bulbs
- Product analysis Compact fluorescent bulbs
- Estimated Market share in Compact fluorescent bulbs
- Market dynamics in Energy saving bulbs

Fluorescent tubes
- Market size Fluorescent tubes
- Brand perception on Fluorescent tubes
- Strategy Mapping on Fluorescent tubes
- The Strategic Matrix on Fluorescent tubes
- Product analysis Fluorescent tubes
- Estimated Market share in Fluorescent tubes
- Market dynamics in Fluorescent tubes

Fluorescent Battens
- Market size Fluorescent Battens
- Brand perception on Fluorescent Battens
- Strategy Mapping on Fluorescent Battens
- The Strategic Matrix on Fluorescent Battens
- Product analysis Fluorescent Battens
- Estimated Market share in Fluorescent Battens
- Market dynamics in Fluorescent Battens

7. Distribution analysis
- Frequency of orders by region
- Estimated Market share in Fluorescent battens
- Typical share of customers among retailers
- Key distributors decision making factors
- Pricing strategy Price at distributors
- Distributors satisfaction

8. Appendix
- Distributor and competitor interviews
- Strategic matrix

Table of Lighting Electronic Retail Stores
- Table of Hardware Retail Stores
- Table of Hardware wholesale Stores
- Table of GDP Growth rate
- Table of Consumer confidence index
- Table of Inflation rate
- Table of Unemployment rate
- Table of Consumer expenditure on house hold vs. Number of households
- Table of Housing stock vs. New construction of residential housing
- Table of Breakdown of residential housing units by type of house
- Table of New construction of residential housing Total of 535,706 units in 2009
- Table of Amount of residential permits by type
- Table of Growth rate for new construction residential housing permits
- Table of Growth rate for new construction residential housing permits in sq.m
- Table of Estimated market size H12010
- Table of Estimated light bulbs and batten purchase. Unit sold and inventory levels, H12010
- Tables of Market share Light bulbs and battens
- Tables of Perceptual map/ Positioning map analysis matrix
- Tables of Estimated light bulbs inventory management,
- Tables of Market share CFLs
- Table of Frequency of ordering new stocks by region
- Table of Frequency of ordering new stocks
- Table of Typical share of customers among retailers

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