Product Synopsis

Mobile commerce is a huge opportunity for wireless carriers as they position themselves to leverage both existing technologies/solutions, such as NFC, as well as emerging ones, such as smart shopping apps and related services.

This report provides critical information for wireless carriers and the entire ecosystem including infrastructure suppliers, software developers, application and service providers.

The report assesses the current state of mobile commerce and provides a vision of the anticipated future opportunities in both existing service/application areas as well as emerging areas.

1. Introduction
1.1. Mobile Commerce Overview
1.2. Mobile Commerce Technologies
1.3. Mobile Commerce Services

2. Mobile Commerce Offerings
2.1. Mobile Payments
2.2. Mobile Shopping
2.3. Mobile Offers: Marketing and Coupons

3. Mobile Commerce Vendors
3.1. Major Infrastructure Companies
3.2. Software Developers
3.3. Application and Service Providers

4. Wireless Carriers in Mobile Commerce Today
4.1. Successful Carrier Offerings
4.2. Latest Developments

5. Future of Mobile Commerce for Carriers
5.1. Partnerships with Content Providers
5.2. New Offerings: Virtual Goods and Services
5.3. Market Outlook and Forecasts

6. Conclusions