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Physical Video vs. VOD

Published: Nov 2013 | No Of Pages: 34 | Published By: IDate

Product Synopsis

Towards a new pay video model

Although videogram sales and rentals markets have been in steady decline since the mid-2000s, their most obvious successor - transactional video on demand - does not yet reign supreme. This can be put down to a bewildering array of offerings and different consumption patterns in the physical and online worlds, but also because of increasing head-on competition with other video content distribution channels, especially in the film and TV series segments. This insight presents an in-depth look at the current state of the physical video and transactional video on demand markets worldwide, and analyses the following fundamental issues: value destruction attributable to the dematerialization of video; value sharing between content rights holders, publishers and distributors; and the evolution of DRM towards a model unifying physical media and digital copies.

This insight is part of our TV & New Video services watch which covers:

  • Half-yearly updated datasets
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1. Key Findings

2. Extinction of the physical video market on the horizon?
2.1. The global market for video on physical media
2.1.1. The second largest audiovisual market
2.1.2. Two distinct activities
2.1.3. Redefinition of the distribution method
2.2. The videogram sales market
2.2.1. Trends in videogram sales volumes
2.2.2. Trends in the value of the videogram sales market
2.3. The videogram rental market
2.3.1. Trends in the number of rental transactions
2.3.2. Trends in the value of the videogram rentals market

3. Video on demand: the obvious replacement?
3.1. Ongoing structuring of the market
3.1.1. A bloated range of services
3.1.2. A concentrated market
3.2. A competitive market struggling to replace the physical video market
3.2.1. Revenues not compensating for physical market decline
3.2.2. Competition from other on-demand services

4. A new business model for pay video?
4.1. What impact will we see on the pay video end market in the future?
4.1.1. Continued decline in revenues from sales and rentals of content on physical and online media
4.1.2. Household expenditure for pay audiovisual products and services showing slight growth
4.2. Redistribution of created value?
4.3. Moving towards a unified model for transactional video content sales?

Figure 1: Comparison of revenues from physical video and transactional video on demand worldwide, 2013–2017
Figure 2: Revenues from sales of videograms by media type and growth rate of total revenues in the United States, 2009–2017
Figure 3: Audiovisual revenues by segment worldwide, 2009–2012
Figure 4: Distribution of revenues from video on physical media by geographical area, in 2012 (excluding MEA)
Figure 5: Revenues for video on physical media (DVD and Blu-ray) worldwide, 2009–2012
Figure 6: Audiovisual revenues worldwide, 2009–2012
Figure 7: Number of distribution points in Europe, 2009–2012
Figure 8: Revenues from videogram rentals by distribution type in Europe, 2009–2012
Figure 9: Number of DVD and Blu-ray discs sold in the United States, 2003–2012
Figure 10: Number of DVD and Blu-ray discs sold in Europe, 2003–2012
Figure 11: Number of DVD and Blu-ray discs sold in various European markets, 2003–2012
Figure 12: Market for videogram sales to end-users in the United States, 2009–2012
Figure 13: Market for videogram sales to end-users in Europe, 2009–2012
Figure 14: Market for videogram sales to end-users in Europe, 2009–2012
Figure 15: Sale price of DVD and Blu-ray discs in the United States, 2009–2012
Figure 16: Sale price of DVD and Blu-ray discs in Europe, 2009–2012
Figure 17: Number of DVD and Blu-ray rental transactions in Europe, 2003–2012
Figure 18: Number of DVD and Blu-ray rentals in various European markets, 2003–2012
Figure 19: Number of DVD and Blu-ray rentals in the United States, 2003–2012
Figure 20: Videogram rentals market by format in the United States, 2009–2012
Figure 21: Videogram rentals market by format in Europe, 2009–2012
Figure 22: Videogram rentals market in Europe, 2009–2012
Figure 23: Annual household expenditure for pay video services in the five major European markets, 2009–2012
Figure 24: Number of transactional video on demand services by distribution method in select European markets, 2012
Figure 25: Relative shares of revenue from transactional VOD on managed networks and online in Europe, 2009–2012
Figure
26: Relative shares of revenue from transactional VOD on managed 
networks and online in the 5 major European markets, 2009–2012
Figure 27: Breakdown of transactional video on demand services by distribution method in the United States, 2012
Figure 28: Market share of the major players in transactional video on demand on TV in Germany, 2012
Figure 29: Market share of the major players in Electronic Sell-Through in the United States by type of content, 2012
Figure 30: Market share of the major players in rental video on demand in the United States, feature films, 2012
Figure 31: Foothold of the major US video on demand services in Europe, 2012
Figure 32: Comparison of revenues from physical video and transactional video on demand worldwide, 2012
Figure 33: Comparison of revenues from physical video and transactional video on demand in the United States, 2012
Figure 34: Comparison of revenues from physical video and transactional video on demand in Europe, 2012
Figure 35: Comparison of revenues from physical video and transactional video on demand by transactional model in France, 2012
Figure 36: Release windows for feature films
Figure 37: Average annual growth rates of pay video services revenues in the United States and Europe, 2009–2012
Figure 38: Priority piracy windows for video content
Figure 39: Value of the global pay video market and comparative growth of different market segments, 2013–2017
Figure 40: Comparison of revenues from physical video and transactional video on demand worldwide, 2013–2017
Figure 41: Comparison of revenues from physical video and transactional video on demand in the United States, 2013–2017
Figure 42: Comparison of revenues from physical video and transactional video on demand in Europe, 2013–2017
Figure 43: Annual household expenditure for pay video services in the United States, 2013–2017
Figure 44: Comparison of revenues from physical video and transactional video on demand in Europe, 2013–2017
Figure
45: Comparison of cost structures for DVD and Blu-ray in-store rentals 
and a rental VOD service distributed online in the United States
Figure 46: Number of titles available on DVD, Blu-ray and UV by major studio in the United States, July 2013
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