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Proton Holdings Berhad - Strategic SWOT Analysis Review

Published: Dec 2015 | No Of Pages: 18 | Published By: GlobalData

Proton Holdings Berhad - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Proton Holdings Berhad (Proton) is an automobile company that manufactures and sells cars and related accessories. It offers cars in customer and motorsport versions. The company manufactures its offerings in various plants. Proton markets its customer products through Jebat, Lekiu, Tuah, Lekir, and Kasturi brands; and motorsport products through R-series brands. Proton also offers automotive engineering consultancy services through its subsidiary Lotus Engineering UK. Geographically, the company operates in Australia, South East Asia, Far East Asia, South Asia, North East Africa, South Africa, the Middle East, and Europe regions. It has manufacturing facilities in Shah Alam, Tanjung Malim, and Component plants in Malaysia. Proton is headquartered in Subang Jaya, Selangor, Malaysia.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents
Table of Contents 2
List of Tables 3
List of Figures 4
Section 1 - About the Company 5
Cheng Shin Rubber Ind. Co., Ltd. - Key Facts 5
Cheng Shin Rubber Ind. Co., Ltd. - Major Products and Services 6
Cheng Shin Rubber Ind. Co., Ltd. - History 7
Cheng Shin Rubber Ind. Co., Ltd. - Locations And Subsidiaries 8
Head Office 8
Other Locations & Subsidiaries 8
Section 2 – Company Analysis 9
Cheng Shin Rubber Ind. Co., Ltd. - Business Description 9
Cheng Shin Rubber Ind. Co., Ltd. - SWOT Analysis 10
SWOT Analysis - Overview 10
Cheng Shin Rubber Ind. Co., Ltd. - Strengths 10
Strength - Geographic Diversity 10
Strength - Liquidity Position 10
Strength - Strong Customer Base 10
Cheng Shin Rubber Ind. Co., Ltd. - Weaknesses 11
Weakness - Operating Performance 11
Cheng Shin Rubber Ind. Co., Ltd. - Opportunities 12
Opportunity - Demand for Eco-Friendly Tires 12
Opportunity - Focused Research and Development 12
Cheng Shin Rubber Ind. Co., Ltd. - Threats 13
Threat - Challenge of Environmental Regulations 13
Threat - Growing Competitive Market 13
Threat - Volatile Raw Materials Prices 13
Cheng Shin Rubber Ind. Co., Ltd. - Key Competitors 14
Section 3 – Company Financial Ratios 15
Financial Ratios - Capital Market Ratios 15
Financial Ratios - Annual Ratios 16
Performance Chart 18
Financial Performance 18
Financial Ratios - Interim Ratios 19
Financial Ratios - Ratio Charts 20
Section 4 – Appendix 21
Methodology 21
Ratio Definitions 21
About GlobalData 25
Contact Us 25
Disclaimer 25

Proton Holdings Berhad, Key Facts 4
Proton Holdings Berhad, Key Employees 5
Proton Holdings Berhad, Key Employee Biographies 6
Proton Holdings Berhad, Major Products and Services 7
Proton Holdings Berhad, History 8
Proton Holdings Berhad, Subsidiaries 11
Proton Holdings Berhad, Key Competitors 17

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