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Research Report on Organic Dairy Industry in China

Published: May 2013 | No Of Pages: 76 | Published By: Beijing Shennong Kexin Agribusiness Consulting Co. Ltd
Research Background and Research Ideas
 
People’s valuing ecological environment and their own health promote organic food consumption. In developed countries, organic foods cover big market share (over 10%, even 25% in some countries) in food market. As an important part of organic food, organic dairy products belong to organic agriculture system and present huge market demand in Europe and American countries, such as US, Germany and Netherlands.
 
Though organic agriculture has been developing for nearly 20 years in China, organic products have won consumers’ recognition, and certified organic products are of rich variety, China’s organic products are still mainly for export. With improvement of people’s living standard, China’s domestic organic market will show big potential. 
 
Organic dairy market has been developing fast in recent years. The leading categories of organic dairy products are organic milk powder and organic liquid milk. In China, organic milk powder mainly refers to infant formula milk powder; some big infant milk powder brands like Abbott and Ausnutria have organic infant milk powder series products. 
 
Meanwhile, organic liquid milk market also develops rapidly in China. Yili, Mengniu, Sanyuan and Green Yard organic UHT milk and pasteurized milk products greatly promote high-end liquid milk market development; the key point of market competition also changed from price to product quality.
 
In recent decades, the Chinese people’s living standard has been improving rapidly; dairy products have become an important part in people’s dietary structure. With the development of economy and strengthening of people’s food nutrition and food safety awareness, the organic dairy market in China is expected to develop in high speed. 
 
This report will systematically answer the following questions: 
(1) What about the development history, product categories, development achievements and problems of organic food industry in China? What about the policies and standards for organic foods in China? What about the organic certification agencies and procedure? 
(2) What about the organic dairy farms development in China, such as cost, investors and farming models? How do organic dairy farms distribute in China? What about the organic raw milk output in China? 
(3) What about the production capacity, packaging characteristics and sales channels of organic dairy products in China? What about the market shares of different organic dairy product categories? What are the organic dairy products consuming areas in China? What about the competition in organic dairy market in China? What about the product quality, brand awareness and price of domestic and foreign organic dairy brands in China?   
(4) What are the major organic dairy brands (including liquid milk and milk powder products) in China and what about the industry concentration ratio? What are the differences in organic raw milk sources, sales areas and product prices? 
 
BSNABC hope this report can be a good reference for our clients to better understand the production policy and standards, situations of production, sales and consumption in organic dairy market in China and to forecast on the future of the market.
PART ⅠORGANIC FOODS DEVELOPMENT IN CHINA IN CHINA 
 
1 ORGANIC FOODS DEVELOPMENT HISTORY IN CHINA 
1.1 Exploration Stage (1990-1994) 
1.2 Starting Stage (1995-2002) 
1.3 Regulation Establishment and Fast Development Stage 
 
2 ORGANIC FOODS CERTIFICATION IN CHINA 
2.1 Number of Organic Certification Agencies 
2.2 Range of Certification 
2.3 Certification Procedure 
2.4 Mutual Recognition with Other Countries
 
3 ACHIEVEMENTS & PROBLEMS IN ORGANIC FOODS DEVELOPMENT IN CHINA 
3.1 Achievements 
3.2 Problems 
 
4 DEVELOPMENT OF ORGANIC DAIRY INDUSTRY IN CHINA 
4.1 Organic Dairy Industry Still in Early Stage 
4.2 Organic Dairy Certification 
4.3 National Standards of Organic Dairy 
4.3.1 Construction of Organic Raw Milk Sources 
4.3.2 Organic Dairy Processing 
4.3.3 Organic Marking and Sales 
4.3.4 Establishment of Management System 
 
PART Ⅱ ANALYSIS AND FORECAST ON ORGANIC DAIRY PRODUCTION IN CHINA 
 
5 ANALYSIS AND FORECAST ON ORGANIC RAW MILK PRODUCTION IN CHINA 
5.1 Organic Dairy Farms Construction in China 
5.1.1 Standard & Cost for Construction 
5.1.2 Investors of Organic Dairy Farms 
5.1.3 Farming Models 
5.1.4 Scale of Organic Dairy Farms 
5.2 Production of Organic Raw Milk in China 
5.2.1 Raw Milk Output by Region 
5.2.2 Organic Raw Milk Output 
5.2.3 Main Organic Raw Milk Producing Companies/Bases 
5.3 Forecast on Organic Raw Milk Production in China (2020) 
5.3.1 Forecast on Investors and Farming Models of Organic Dairy Farms 
5.3.2 Forecast on Output of Organic Raw Milk 
5.3.3 Forecast on Distribution of Organic Dairy Farms 
 
6 ANALYSIS AND FORECAST ON ORGANIC DAIRY PRODUCTS PRODUCTION IN CHINA 
6.1 Distribution of Organic Dairy Enterprises 
6.2 Production of Organic Liquid Milk 
6.2.1 Distribution of Organic Liquid Milk Producers 
6.2.2 Production Capacity & Output 
6.2.3 Major Categories & Packaging Types of Organic Dairy Products 
6.3 Production of Organic Milk Powder 
6.3.1 Distribution of Organic Milk Powder Producers 
6.3.2 Production Capacity & Output 
6.3.3 Major Categories & Packaging Types of Organic Dairy Products 
6.4 Sales Areas & Channels 
6.5 Forecast on Production of Organic Dairy (2020) 
6.5.1 Forecast on Output of Organic Dairy Products by Region 
6.5.2 Forecast on Categories of Organic Dairy Products 
6.5.3 Forecast on Sales Areas & Channels 
 
PART Ⅲ ANALYSIS AND FORECAST ON ORGANIC DAIRY CONSUMPTION IN CHINA 
 
7 ANALYSIS AND FORECAST ON ORGANIC LIQUID MILK CONSUMPTION IN CHINA 
7.1 Consumption Volume & Market Size in Liquid Milk Consumption 
7.1.1 Consumption Volume 
7.1.2 Market Size 
7.2 Major Consumed Organic Liquid Milk Product Categories 
7.3 Major Consuming Areas of Organic Liquid Milk 
7.4 Major Brands of Organic Liquid Milk 
7.5 Market Size of Organic Liquid Milk 
7.6 Market Shares of Domestic & Foreign Brands 
7.7 Competitiveness of Organic Liquid Milk of Domestic & Foreign Brands 
7.7.1 Organic Raw Milk Sources and Product Quality 
7.7.2 Distribution Channels 
7.7.3 Consumer Perceptions 
7.7.4 Market Price 
7.8 Forecast on Consumption of Organic Liquid Milk (2020) 
7.8.1 Forecast on Consumption & Varieties 
7.8.2 Forecast on Consumption Areas 
7.8.3 Forecast on Market Shares of Domestic and Foreign Brands 
 
8 ANALYSIS AND FORECAST ON CONSUMPTION OF ORGANIC MILK POWDER IN CHINA 
8.1 Consumption Volume & Market Size in Milk Powder Consumption 
8.1.1 Consumption Volume 
8.1.2 Market Size 
8.2 Major Consumed Organic Milk Powder Product Categories 
8.2.1 Consumption Volume 
8.2.2 Major Product Categories 
8.3 Major Consuming Areas of Organic Milk Powder 
8.4 Major Brands of Organic Milk Powder 
8.5 Market Size of Organic Milk Powder 
8.6 Market Shares of Domestic & Foreign Brands 
8.7 Competitiveness of Organic Milk Powder of Domestic & Foreign Brands 
8.7.1 Organic Raw Milk Sources and Product Quality 
8.7.2 Distribution Channels 
8.7.3 Consumer Perceptions 
8.7.4 Market Price 
8.8 Forecast on Consumption of Organic Milk Powder (2020) 
8.8.1 Forecast on Consumption & Varieties 
8.8.2 Forecast on Consumption Areas 
8.8.3 Forecast on Market Shares of Domestic and Foreign Brands 
 
PART Ⅳ COMPARATIVE ANALYSIS OF MAJOR ORGANIC DAIRY PRODUCERS IN CHINA 
 
9 ANALYSIS OF MAJOR PRODUCERS IN CHINA 
9.1 Distribution of Major Producers 
9.2 Market Shares of Major Producers 
 
10 MAJOR PRODUCERS AND THEIR BRANDS IN CHINA 
10.1 China Mengniu Dairy Co., Ltd. —— DELUXE 
(1) Company Profile 
(2) “DELUXE” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.2 Inner Mongolia Yili Industrial Group Co., Ltd. —— SATINE 
(1) Company Profile 
(2) “SATINE” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.3 Hebei Fucheng Wufeng Food Co., Ltd. —— Fucheng, Golden Quality 
(1) Company Profile 
(2) “Fu Cheng” and “Golden Quality” organic milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.4 Inner Mongolia Shengmu High-Tech Dairy Co., Ltd. —— “Shengmu” 
(1) Company Profile 
(2) “Shengmu” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.5 Shandong Yinxiang Dadi Dairy Co., Ltd. —— Guiyi 
(1) Company Profile 
(2) “Goodao” and “Guiyi” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.6 Beijing Green Yard Ecological Agriculture Development Co., Ltd.—— Green Yard 
(1) Company Profile 
(2) “Green Yard” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.7 Beijing Sanyuan Foods Co., Ltd.—— ESL 
(1) Company Profile 
(2) “ESL” Organic Milk 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.8 Abbott Nutrition (Guangzhou) Co., Ltd. —— ESSENCE 
(1) Company Profile 
(2) “ESSENCE” Organic Infant Milk Powder 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.9 Ausnutria Dairy Corporation Ltd —— Allnutria Organic 
(1) Company Profile 
(2) “Allnutria Organic” Organic Infant Milk Powder 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
10.10 Töpfer GmbH —— Töpfer 
(1) Company Profile 
(2) “Töpfer” Organic Infant Milk Powder 
(3) Main Sources of Organic Raw Milk 
(4) Major Sales Areas 
(5) Market Price 
(6) Market Share 
 
11 CHARACTERISTICS OF MAJOR ORGANIC DAIRY PRODUCER IN CHINA 
11.1 Analysis on Market Concentration 
11.2 Analysis on Resource of Organic Raw Milk 
11.3 Analysis on Sales Areas of Organic Dairy Products 
11.4 Analysis on Prices of Organic Dairy Products
Table 1, Compare in Food Safety of Organic Food, Pollution-free Food & Green Food 
Table 2, Information about Organic Certification Agencies in China 
Table 3, General Situation of Organic Industry in China, 2010 
Table 4, Certified Organic Dairy Products in China 
Table 5, Major Organic Raw Milk Producers in China (over 2,000MT/year) 
Table 6, Organic Liquid Milk Producers in China 
Table 7, Major Packaging Types of Organic Liquid Milk in China 
Table 8, Enterprises of Processing & Import Organic Milk Powder in China 
Table 9, Dairy Products Sales Models in Supermarkets in China 
Table 10, Market Prices of Domestic and Imported Organic Liquid Milk Products in China 
Table 11, Competitiveness of Domestic and Imported Organic Liquid Milk Products in China 
Table 12, Major Brands of Organic Milk Powder in China 
Table 13, Distribution Proportion of Different Infant Milk Powder Distribution Links in China 
Table 14, Price of Organic Milk Powder with Domestic & Foreign Brand in China 
Table 15, Sales Revenue & Market Shares of Major Organic Dairy Brands in China, 2012 
Table 16, Organic Dairy Processing Bases of China Mengniu Dairy Co., Ltd. 
Table 17, Profile of Fortune Ng Fung Food (Hebei) Co., Ltd. 
Table 18, Cattle Inventory & Milk Production of Fortune Ng Fung Breeding (Yanjiao) Co., Ltd., 2010 
Table 19, Organic Raw Milk Sources of Inner Mongolia Shengmu High-Tech Dairy Co., Ltd. 
Table 20, Organic Raw Milk Sources of Shandong Yinxiang Dadi Dairy Co., Ltd. 
Table 21, Organic Raw Milk Sources of Beijing Green Yard Ecological Agriculture Development Co., Ltd.
Table 22, Stage Standards & Packaging Types of Abbott Infant Milk Powder Products in China 
Table 23, Stage Standards & Packaging Types of Ausnutria Infant Milk Powder Products in China 
Table 24, Organic Raw Materials Sources of Major Organic Dairy Producers in China, 2012 
Table 25, Sales Areas of Major Organic Dairy Producers in China, 2012 
Table 26, Sales Prices of Major Organic Dairy Products Brands in China, 2012
Figure 1, Organic Products Production by Categories in China, 2010 
Figure 2, China‘s Organic Products Production in Organic Planting/ Processing Industry, 2010 
Figure 3, Procedure of Organic Certification in China 
Figure 4, Dairy Farming Cooperative Model in China 
Figure 5, Change of Raw Milk Producton in China, 1973-2012 
Figure 6, Distribution of Organic Raw Milk Sources in China, 2012 
Figure 7, Dairy Farming Union Model in China 
Figure 8, Distribution of Organic Liquid Milk Production in China, 2012 
Figure 9, Distribution of Organic Milk Powder Production in China, 2012 
Figure 10, China Certified Organic Milk Powder Production Capacity of Foreign Producers 
Figure 11, Liquid Milk Consumption Volume by Variety in China, 2012 
Figure 12, Organic Liquid Milk Consumption Volume by Variety in China, 2012 
Figure 13, Sales Volume & Proportion of Organic Liquid Milk in China, 2012 
Figure 14, UHT Milk Import Volume by Original Country in China, 2003-2012 
Figure 15, Milk Powder Consumption Volume by Variety in China, 2012 
Figure 16, Organic Milk Powder Consumption Volume by Variety in China, 2012 
Figure 17, Sales Volume & Proportion of Organic Milk Powder in China, 2012 
Figure 18, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 
Figure 19, Sales Revenue by Region & Product Category of Inner Mongolia Yili Industrial Group Co., Ltd.
List of Maps 
Map 1, Distribution Organic Certified Farming Land 
Map 2, Distribution of Raw Milk Production in China 
Map 3, Organic Raw Milk Producers Distribution in China 
Map 4, Distribution of Organic Dairy Producers in China 
Map 5, Major Organic Liquid Milk Enterprises & Brands in China 
Map 6, Distribution of Major Organic Dairy Producers in China 
Map 7, Dairy Producing Enterprises of China Mengniu Dairy Co., Ltd. 
Map 8, Organic Raw Milk Sources of China Mengniu Dairy Co., Ltd. 
Map 9, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd. 
Map 10, Organic Raw Milk Sources of Inner Mongolia Yili Industrial Group Co., Ltd. 
Map 11, Dairy Producing Enterprises of Beijing Sanyuan Foods Co., Ltd.
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