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Smart Wearables for Sports and Fitness: Market Shares, Market Strategies, and Market Forecasts, 2015 to 2021

Published: Sep 2015 | No Of Pages: 565 | Published By: Winter Green Research

WinterGreen Research announces that it has published a new study Smart Wearables,  Sport and Fitness:  Market Shares, Strategy, and Forecasts, Worldwide, 2015 to 2021.  Next generation smart wearables leverage better technology, they support high quality data gathering in the specific sport or activity in which they are being used.  Devices are highly targeted to specific situations.

The wearables technology is evolving:  better data gathering, better reliability, better navigation, better ability, better analytics to turn data into information are provided.  Wearables are useful for measuring the effect of different activities on performance.  Devices are useful for measuring different levels of personal effort, swing a bat, running a mile, carrying a football, enduring a hit to the head.    Affordable, useful wrist wearables are available with a increasing number of data collection functions.   The study has 565 pages and 228 tables and figures.  

In sports and fitness  technology, it is not about what data can be shown, it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness.  Wearables have become fitness and sports personal devices.  They bring big data, enough data that it can be turned into actionable information.  

Devices are being used by athletes and coaches to make team members better players.  Fitness devices are being used to increase the levels and qualities of exercise. Whether it is an UP band or Zepp, vendors have been forced to realize that people need interpretation of data,  they need to know the meaning of data collected by the wearable.  

Wearable technology is poised to affect the way any game is played by professionals, shifting sports more than anything has ever done before.   Sports and smart technology are poised to give teams that are early adopters significant competitive advantage.  Professional sports teams and professional athletes are early adopters of wearable sensors, driving market growth.  

The professional athletes have the money to spend of development products.  They have the most to gain from athletic performance improvements.  Within the wearables industry, there seems to be a big market for professional athletes who need that edge over their competitors to stay in the game.

Sports wearables consist of sensors, tracking devices, and software apps that implement sports analytics Sports Analytics:  Performance Devices, Watches, Sensors, And Wearable Apparel Technology Brings Wearable Technology for Sports.  This Revolutionizes Athlete Performance Analysis Leading To Training and On Field Play Improvement And Presages Changes In Team Composition.

Performance watches, sensors, and wearable apparel technology are bringing massive changes in sports, changes in how the game is played, how the the teams and athletes are managed.   Wearable Technology for sports revolutionizes athlete performance analysis and ultimately brings on field play improvement.  

Recreational fitness consumers and corporate wellness programs are also target markets.  Wearable technology and analytical software revolutionize sports and fitness training, implementing performance improvement and injury prevention 

Sports analytics: is evolving beyond on field ply analysis to biometrics analysis.  The ability to analyze joint, muscle, heart, respiratory, cadence, and endurance parameters of the athlete or ordinary user is significant.  In addition, the swing of the bat or the racket can be analyzed.    

According to Susan Eustis, leader of the team that prepared the study, “Wearables represent a multi-billion dollar industry.  Within the wearables sports and fitness analytics industry, growth comes from professional athletes and teams that need to achieve an edge over their competitors and from consumers wishing to gain performance advantage in their routines by imitating what the professionals do.  Performance can be improved, coaching can be improved using wearable tracking devices.”

Smart wearables for fitness and sports forecasts indicate that the evolution of smart devices is in the context of smart phone adoption going to 9.5 billion by the end of the forecast period.  The ability to offer sophisticated analytics for the wearable devices is what provides sophisticated application capabilities.  Apps are further evolving to provide tracking of motion and help provide mastery of various techniques for mastering some aspect of sport or fitness.  

And with professional athlete adoption of wearables, comes semi professional and amateur use of the devices.  Fitness adoption is from all these categories of users.  Fitness devices are used to promote exercise in hopes of improving overall health.

Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021.  Market growth comes as wearables technology further evolves.  The sports and fitness portion of the wearables segment is just part of a larger market.  With technology maturity, price points will decline rapidly and affordability will drive market growth. 

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software.  The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, electronics.ca, and Thompson Financial.  WinterGreen Research is positioned to help customers facing challenges that define the modern enterprises. The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise.  Customers trust wintergreen research to work alongside them to ensure the success of the participation in a particular market segment.

WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments.  It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally.  These are all vital market research support solutions requiring trust and integrity.

Companies Profiled

Market Leaders
Apple
Samsung
Garmin
Catapult
Sony
Pebble
adidas AG / Reebok
Babolat
Stats
Nike
Zepp
Performance Sports Group
StretchSense

Market Participants
Adidas
Basis
Blast Motion
Casio
Crossmatch
Diamond Kinetics
Epson
Fitbit
FlexTech Alliance
GoPro
Made in Sense Happic
Heddoko
Huawei
iHealth
Immersion TouchSense
GN Store Nord / Jabra
Jawbone
LG
LifeTrak
Lumo
Major League Baseball (MLB) Teams
Martian
MC10
MioGlobal
Misfit
Motus
Myontec
MYOVOLT
National Football League (NFL)
Netatmo
Notch
Pivothead
Polar
Pivotal
StretchSense
Stonecrysus
Speedo
TCL Communications / Alcatel ONETOUCH
Thalmic Labs
Vicis
Vista Equity Partners / STSTS
Withings
Xensr
Xiaomi
Zepp

SPORTS WEARABLES: EXECUTIVE SUMMARY 41
Sports Performance Wearables and Sensor Devices: Market Driving Forces 41
Wearable Technology Uses Biometric Sensors 44
Wearables: Fitness & Sport Tech 46
Wearables Market Shares 47
Sports Performance Wearables: Market Forecasts 48

1.SPORTS WEARABLES: MARKET DESCRIPTION AND MARKET DYNAMICS 50
1.1 Professional Sports Teams Using Wearables 50
1.1.1 Fabric Sensors 50
1.2 Wearable Sport And Fitness-Related Monitoring Devices 51
1.3 Wearables Impact Coaching at the Professional Level 52
1.4 Catapult NBA Sports Player Movement Data Example 53
1.5 Wearables: Intersection of Personal Technology With Health, Fitness, And
Sport 55
1.6 Sports Apparel Business Constraints 55
1.7 World Economy 59

2. SPORTS WEARABLES: MARKET SHARES AND MARKET FORECASTS 60
2.1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 60
2.1.1 Wearable Technology Uses Biometric Sensors 63
2.1.2 Wearables: Fitness & Sport Tech 65
2.2 Wearables Market Shares 66
2.2.1 Samsung 68
2.2.2 Catapult 68
2.2.3 Catapult OptimEye S5 Sensor 69
2.2.4 Apple Watch 69
2.2.5 Nike 70
2.2.6 Garmin 71
2.2.7 Sony 71
2.2.8 Polar Loop 2 72
2.2.9 Zepp 72
2.2.10 Jawbone 73
2.2.11 Fitbit 73
2.2.12 Babolat 74
2.2.13 Fatigue Science Readiband Electronic Wristband 74
2.2.14 Microsoft 74
2.2.15 Performance Sports Group 75
2.2.16 Performance Sports Group Tracking Devices 75
2.2.17 StretchSense Wearable Sensors Measure Muscle Strains 76
2.2.18 Xiaomi 76
2.3 Sports Performance Wearables: Market Forecasts 77
2.3.1 Sports Performance Wearables: Market Unit Forecasts 79
2.4 Sports Performance Wearables: Market Segment Forecasts 81
2.4.1 Wearable Trends to Watch through 2021 83
2.5 Wearables Sports and Fitness Tracker and Analytics Segments: Market
Shares and Market Forecasts 87
2.5.1 Major League Baseball (MLB) Wearable Market Shares and Market
Forecasts 90
2.5.2 National Basketball Association (NBA) Wearable Market Shares and
Market Forecasts 93
2.5.3 NBA Wearables Market Shares and Market Forecasts 93
2.5.4 Football Wearables Market Shares and Market Forecasts 97
2.5.5 Soccer 102
2.5.6 Tennis Wearable Market Shares and Market Forecasts 105
2.5.7 Smart Bicycling Wearable Electronics 106
2.5.8 Golf Wearable Market Shares and Market Forecasts 108
2.5.9 Hockey 110
2.5.10 Wearable Smart Bands Market Shares and Market Forecasts 113
2.5.11 Wearable Tracking Bands Market Shares and Market Forecasts 116
2.6 Sports Wearables: Prices 120
2.6.1 Apple Watch 121
2.7 Sports Wearables: Venture Capital and Grant Contract Funding 122
2.7.1 FlexTech Alliance Wearable Tech 122
2.8 Sports and Fitness Wearables Regional Market Segments 122
2.9 Sports Apparel Market Segments 124

3. SPORTS WEARABLES: MARKET OPPORTUNITY AND PRODUCT DESCRIPTION 127
3.1 Baseball Wearable Technology 127
3.2 Zepp 129
3.2.1 Zepp Partnerships 130
3.3 Blast Motion Baseball 130
3.4 Diamond Kinetics SwingTracker 131
3.5 Motus Global Pitching Sleeve 134
3.5.1 Motus Smart-Sleeve 135
3.5.2 Motus Technology For Football, Basketball, Tennis, Lacrosse, And Golf:
Tailored Analytics 142
3.6 NBA US Basketball 145
3.6.1 NBA Teams 146
3.6.2 NBA Healthy in LA And Big Markets 146
3.7 US Football NFL 147
3.8 Catapult Trackers 149
3.8.1 Catapult Biomechanical Athlete Performance Analysis Sensors 150
3.9 VICIS Football Helmet 154
3.10 Zephyr Technology 155
3.11 Catapult OptimEye S5 Sensors 158
3.11.1 Catapult OptimEye G5 for Goalies 161
3.12 Adidas miCoach Smart B 162
3.13 GoPro 163
3.14 Reebok CheckLight / MC 10 165
3.15 Zebra Shoulder Pad Sensors 166
3.16 MC10 Biostamp 167
3.17 Google Glass 168
3.18 Microsoft Surface Pro 170
3.19 Stat Sports Viperpod Tracking 171
3.19.1 Stat Sports ViperPod 172
3.19.2 Gaming Companies Take Interest in Stats Information 172
3.20 Soccer 173
3.21 Adidas Wearables 174
3.22 Tennis Wearable and Embedded Sensor Biometric Technology 174
3.23 Babolat Play Pure Drive Tennis Racquet 175
3.23.1 Babolat Tour Pros 178
3.24 Zepp Tennis Racket Sensor 186
3.25 Smart Bicycling Wearable Electronics 187
3.26 Garmin Bike Sensors 187
3.27 Golf Wearable Sensors 188
3.28 Zepp Wearable Golf Sensors 189
3.29 Olympian Sports Wearable Technology 191
3.30 Fatigue Science Readiband Electronic Wristband Sleep Monitoring 192
3.30.1 Fatigue Science Readiband Electronic Wristband 194
3.31 Myontec Mbody Pro 196
3.32 BSX Insight 198
3.32.1 BSX Insight Near-Infrared Spectroscopy 198
3.33 Stonecrysus 200
3.34 Thalmic Labs 202
3.34.1 Thalmic Labs Myo Armband Wirelessly Control Technology With
Gestures And Motion 202
3.35 Xensr 204
3.36 Hockey 205
3.36.1 Ice Hockey Participation Rates and Demographics 205
3.36.2 Ice Hockey Equipment and Apparel Industry Market 206
3.36.3 Roller Hockey 207
3.37 Performance Sports Group 209
3.37.1 Performance Sports Group Tracking Devices 209
3.37.2 Performance Sports Group Bauer Hockey 209
3.38 Wearable Motion Capture Interfaces 214
3.39 StretchSense 215
3.39.1 StretchSense Wearable Sensors Measure Muscle Strains 216
3.39.2 StretchSense Smart Garments 218
3.40 Heddoko 220
3.40.1 Heddoko Smart Garment 220
3.41 Notch 224
3.42 MYOVOLT Muscle Stimulation 224
3.42.1 MYOVOLT™ Vibration Frequency Range 225
3.43 FlexTech Alliance Including Apple, Boeing, and Pentagon Team to Develop
Wearable Technology 229
3.43.1 FlexTech Alliance 229
3.44 Apple Watch 230
3.44.1 Apple Watch Precise Stopwatch Used for Timing Sprints 232
3.44.2 Apple Watch Health & Fitness 233
3.44.3 Digital Crown Makes Apple Watch Personal Device 234
3.44.4 Apple Watch Single Crystal of Sapphire Display 236
3.44.5 Apple Watch Recognizes Touch, Senses Force 237
3.44.6 Apple Watch Based Around Life And Schedule 237
3.44.7 Apple Watch Infrared And Visible-Light LEDs and Photodiodes To
Detect Heart Rate 240
3.44.8 Apple Watch Speaker and Magnifier 241
3.44.9 Apple Watch Customization 241
3.45 FlexTech Alliance Wearable Tech 245
3.46 IBM Cloud Computing for Wearable Sports and Health Products 246
3.46.1 IBM Cloud / Arm 246
3.47 Fitbit Zip 247
3.47.1 Fitbit One 249
3.47.2 Fitbit Flex 251
3.47.3 Fitbit Charge 253
3.47.4 Fitbit Charge HR 255
3.47.5 Fitbit Surge 257
3.48 Nike 259
3.49 Pebble Time 259
3.49.1 Pebble Time Steel 262
3.50 Jawbone UP2 Tracker 263
3.50.1 Jawbone UP3 Tracker 265
3.50.2 Jawbone UP4 Tracker 266
3.50.3 Jawbone UP Move 268
3.51 Withings Activité 269
3.51.1 Withings Activité Pop 270
3.51.2 Withings Pulse Ox 272
3.52 LG Watch Urbane 274
3.52.1 LG Classic Design & Customization 275
3.52.2 LG Lifeband Touch* Activity Tracker – Medium 275
3.52.3 LG Fitness Band (FB84-BM) 276
3.52.4 Bright OLED Touch Screen 276
3.53 Misfit Shine 277
3.53.1 Misfit Flash 280
3.53.2 Misfit Beddit 284
3.54 Garmin Forerunner® 620 Running Monitor 286
3.54.1 Garmin Forerunner 620 VO2 Max Calculation Parameters 289
3.54.2 Garmin Supports Training and Racing 290
3.54.3 Garmin Rest Day or Run Day 291
3.54.4 Garmin Forerunner® 225 294
3.54.5 Garmin Forerunner® 25 296
3.54.6 Garmin Forerunner® 920XT 297
3.54.7 Garmin Forerunner® 310XT 299
3.54.8 Garmin Swim wearable 301
3.55 Epson Pulsense™Fitness Watch & Band 303
3.55.1 Epson Runsense™GPS Sports Watches 307
3.55.2 Epson Runsense WatchSF-110 307
3.55.3 Epson Runsense WatchSF-110 Stride Measurement & Accelerometer
309
3.55.4 Epson Runsense WatchSF-110 Heart Rate Monitoring 311
3.56 Huawei TalkBand B1: Hiking And Surfing 312
3.56.1 Huawei TalkBand B2 314
3.57 Sony SmartBand Talk SWR30 317
3.57.1 Sony SmartWatch 3 SWR50 319
3.58 TCL / Alcatel ONETOUCH Watch™ - Small/medium Band (Black) 320
3.59 Zephyr Technology 326
3.60 Pivotal Living Tracker 329
3.61 Xiaomi Mi Band 331
3.62 MioGlobal 332
3.62.1 Mio FUSE 337
3.63 Polar M400 GPS Running Watch 337
3.63.1 Polar V650 Smart Bicycle Computer 340
3.63.2 Polar V800GPS Sports Watch 342
3.63.3 Polar Loop 344
3.63.4 Polar Loop 2 345
3.64 Samsung Activity Tracker 347
3.64.1 Samsung Gear S 348
3.65 Netatmo June 350
3.66 Basis Peak 351
3.67 Lumo Lift 353
3.68 LifeTrak Core C200 355
3.68.1 LifeTrak Core C210 357
3.68.2 LifeTrak Core C300 360
3.68.3 LifeTrak Brite R450 362
3.69 Martian Notifier 370
3.70 Runtastic Moment 377
3.71 iHealth Wave Swim Tracker 377
3.72 Made in Sense Limited Happic Smart Band 379
3.73 Misfit Speedo Shine 380
3.74 Vector Luna 380
3.75 Jabra Sport Coach 382

4. SPORTS WEARABLES TECHNOLOGY AND RESEARCH 384
4.1 Ear-Based Biometric Wearable Devices 384
4.2 Performance Sports Group Illustrates Research and Development
Positioning 384
4.3 Apple Watch Single Chip Module 387
4.3.1 Apple Watch GPS and Accelerometer 388
4.4 Jawbone UP3 Heart Rate Bio impedance Technology Features 388
4.5 Mio Heart Rate Technology 389
4.6 Huawei TalkBand B1 NFC Fast Pairing 390
4.7 Xiaomi Mi Band Aluminum Alloy Sensor Surface 390
4.7.1 Xiaomi Mi Hypoallergenic Band 390
4.8 Biometric Sensors 391
4.9 Zepp Technology 391

5. SPORTS AND FITNESS WEARABLES: COMPANY PROFILES 392
5.1 Adidas 392
5.2 Apple 393
5.2.1 Apple Watch 395
5.2.2 Apple Business Strategy 396
5.2.3 Apple Product Introductions 397
5.2.4 Apple Second Quarter 2015 Revenue 398
5.2.5 Apple iPhone 398
5.2.6 Apple HomeKit 399
5.3 Babolat 400
5.4 Basis 401
5.5 Blast Motion 401
5.6 Casio 402
5.7 Catapult: NHL Technology Reduces Injuries 404
5.7.1 Catapult Focused on US College Sports System 406
5.7.2 Catapult Data Collection 406
5.7.3 Catapult Revenue 406
5.7.4 Catapult Regional Revenue 407
5.7.5 Catapult Total Revenue 408
5.7.6 Catapult US: 408
5.7.7 Catapult EU 408
5.7.8 Catapult ROW 408
5.7.9 Catapult Total Units Ordered 408
5.7.10 Catapult Player Tracking in Australian Rules Football 410
5.7.11 Catapult Hockey Player Tracking 410
5.7.12 Catapult Device 411
5.7.13 Catapult in the NFL 413
5.7.14 Catapult Can Help Trainers Understand How Much Stress Of The Game
414
5.7.15 Catapult Measuring Intense Play 416
5.7.16 Big Wave Surfers Use Catapult to Ready for Event 417
5.8 Crossmatch 418
5.9 Diamond Kinetics 419
5.10 Epson 420
5.10.1 Epson Industrial Robots 420
5.10.2 Epson Company Profile 421
5.10.3 Epson Automation on Assembly Lines Using Robots 427
5.11 Fitbit 427
5.12 FlexTech Alliance 428
5.13 Garmin 429
5.13.1 Garmin Fitness Revenue 2014 431
5.14 GoPro 432
5.14.1 GoPro Second Quarter 2015 Highlights 433
5.14.2 GoPro Opular Mount 436
5.14.3 GoPro Revenue Surges 54% As It Gains Popularity Abroad 437
5.14.4 GoPro Acquires Kolor, A Virtual Reality Company 438
5.15 Made in Sense Happic 438
5.16 Heddoko 438
5.17 Huawei 442
5.18 iHealth 444
5.19 Immersion TouchSense 444
5.20 GN Store Nord / Jabra 446
5.21 Jawbone 448
5.22 LG 449
5.22.1 LG Strategic Alliances 454
5.22.2 LG Electronics Premium-Market Strategy 456
5.22.3 LG Branding 458
5.23 LifeTrak 460
5.23.1 LifeTrak Standalone Company 461
5.24 Lumo 461
5.25 Major League Baseball (MLB) Teams 462
5.25.1 MLB.com Digital Academy Instructional Center 463
5.25.2 MLB Coaches Corner 464
5.25.3 Youth Baseball Leagues 464
5.25.4 MLB my Hits® 465
5.25.5 MLB myPitch 465
5.26 Martian 467
5.27 MC10 468
5.27.1 MC10 Redefines The Interface Between Electronics And The Human
Body 469
5.28 MioGlobal 469
5.29 Misfit 470
5.30 Motus 470
5.31 Myontec 473
5.32 MYOVOLT 474
5.33 National Football League (NFL) 475
5.33.1 AFC-North 475
5.33.2 AFC-South 475
5.33.3 AFC-East 476
5.33.4 AFC-West 477
5.33.5 NFC-North 477
5.33.6 NFC-South 478
5.33.7 NFC-East 479
5.33.8 NFC-West 479
5.33.9 NFL Stats 481
5.34 Netatmo 481
5.35 Nike 481
5.35.1 Nike Revenue 483
5.35.2 Nike Digital Sport Hardware Moves to Apple 484
5.36 Notch 485
5.37 Pebble 486
5.38 Performance Sports Group 487
5.38.1 Performance Sports Group Research and Development 487
5.38.2 Performance Sports Group Strong and Authentic Brands in Attractive
Markets 490
5.38.3 Leading Players Utilize Performance Sports Group Products 491
5.38.4 Performance Sports Group Integrated Performance Sports Platform492
5.38.5 Performance Sports Group Industry-Leading R&D and Innovation 494
5.38.6 Performance Sports Group Diversified and Balanced Business Model
495
5.38.7 Performance Sports Group Revenue 495
5.38.8 Performance Sports Group Fiscal 2015 Has 51% Increase in Revenues
497
5.38.9 Factors Affecting Performance Sports Group Market Performance 498
5.38.10 Performance Sports Group Hockey 501
5.38.11 Performance Sports Group Baseball/Softball 501
5.38.12 Performance Sports Group Business Strategy 501
5.38.13 Performance Sports Group Easton Baseball/Softball 502
5.38.14 Performance Sports Group Seeks to Continue to Grow in Hockey 503
5.38.15 Performance Sports Group Bauer Hockey Intercorporate
Relationships 504
5.39 Pivothead 508
5.40 Polar 509
5.40.1 Polar Healthy Lifestyle Choices With MyFitnessPal 509
5.41 Pivotal 509
5.42 Samsung Electronics 510
5.42.1 Samsung Finds Talent And Adapts Technology To Create Products 512
5.42.2 Samsung Adapts to Change, Samsung Embraces Integrity 513
5.42.3 Samsung Telecom Equipment Group 514
5.42.4 Samsung Memory Over Logic 515
5.43 StretchSense 517
5.43.1 StretchSense Over 100 Customers in 20 Countries 518
5.44 Stonecrysus 519
5.45 Sony 519
5.45.1 Sony Segments 520
5.45.2 Sony 521
5.45.3 Sony PLAYSTATION Eye Webcam - USB 2.0 525
5.45.4 Sony SNC-EP520 36x Day/Night IP PTZ Camera 526
5.46 Speedo 527
5.47 TCL Communications / Alcatel ONETOUCH 528
5.48 Thalmic Labs 530
5.49 Vicis 530
5.50 Vista Equity Partners 531
5.46.1 STATS 531
5.50.2 Stats Was Part of News Corporation (the parent of FOXSports.com) and
the Associated Press 532
5.50.3 Stats Customers 535
5.50.4 STATS / Prozone 537
5.50.5 Prozone Software Tracks In-Game Player Performance 540
5.50.6 Stats Revenue 541
5.50.7 Stats Locations Worldwide 541
5.50.8 STATS Sports Public Relations 542
5.50.9 STATS Data And Content Company 543
5.50.10 Stats Data Centers 544
5.50.11 Stats Acquisitions 545
5.50.12 STATS / Sportz Interactive 545
5.50.13 STATS Projections for Daily Fantasy Sports 546
5.50.14 Vista Equity Partners And STATS Acquire Automated Insights 546
5.50.15 STATS Acquires The Sports Network 546
5.50.16 STATS Acquires TVTI 547
5.50.17 STATS Acquires Bloomberg Sports 547
5.50.18 STATS / Automated Insights 548
5.51 Withings 548
5.52 Xensr 549
5.53 Xiaomi 550
5.54 Zepp 552
5.54.1 Zepp Labs Wearable Sports Technology. 553
5.55 List of Selected Sports Wearable Technology Companies 556

Table ES-1 42
Sports Performance Wearables and Sensor Devices: Market Driving Forces 42
Table ES-2 43
Sports Performance Wearables and Sensor Devices: Channel Market Driving
Forces 43
Table ES-3 45
Wearable Technology Uses Biometric Sensors 45
Figure ES-4 47
Wearables: Sports and Fitness Market Shares, Dollars, 2014 47
Figure ES-5 49
Smart Wearables for Fitness and Sports, Forecasts, Dollars, Worldwide, 2015-
2021 49
Figure 1-1 54
Catapult NBA Sports Player Movement Data Example. 54
Table 1-2 56
Sports And Fitness Apparel Design Solution Parameters 56
Table 1-3 57
Athletic Apparel Clothing Vendor Competitive Advantage Aspects 57
Table 2-1 61
Sports Performance Wearables and Sensor Devices: Market Driving Forces 61
Table 2-2 62
Sports Performance Wearables and Sensor Devices: Channel Market Driving
Forces 62
Table 2-3 64
Wearable Technology Uses Biometric Sensors 64
Figure 2-4 66
Wearables: Sports and Fitness Market Shares, Dollars, 2014 66
Table 2-5 67
Wearables: Sports and Fitness Market Shares, Dollars, 2014 67
Figure 2-6 78
Smart Wearables for Fitness and Sports, Forecasts, Dollars, Worldwide, 2015-
2021 78
Table 2-7 79
Smart Wearable Device Markets Dollars, Worldwide, 2015-2021 79
Table 2-8 79
Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands,
Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football
Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Units, Worldwide,
2015-2021 79
page following 79
Table 2-9 82
Wearable Sports and Fitness Tracking Devices Market Segment Sport Specific
Market Drivers 82
Table 2-10 83
Wearable Sports and Fitness Tracking Devices Market Segment Sport Specific
Market Challenges 83
Table 2-11 84
Wearable Sports and Fitness Trends 84
Table 2-12 87
Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands,
Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football
Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Dollars,
Worldwide, 2015-2021 87
Table 2-13 87
Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands,
Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football
Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Percent,
Worldwide, 2015-2021 87
Table 2-14 91
Smart Baseball Wearable Sensor Systems Market Shares, Dollars, Worldwide,
2014 91
Figure 2-15 92
Smart Wearables Baseball, Forecasts, Dollars, Worldwide, 2015-2021 92
Table 2-16 94
Smart Basketball Wearables, Trackers, and Sensors, Market Shares, Dollars,
Worldwide, 2014 94
Figure 2-17 96
Smart Wearables for Basketball, Forecasts, Dollars, Worldwide, 2015-2021 96
Table 2-18 99
Smart Football Wearables, Trackers, and Sensors Market Shares, Dollars,
Worldwide, 2014 99
Figure 2-19 101
Smart Wearables for Football, Forecasts, Dollars, Worldwide, 2015-2021 101
Table 2-20 103
Smart Soccer Wearables, Trackers, and Sensors Market Shares, Dollars,
Worldwide, 2014 103
Figure 2-21 104
Smart Wearables for Soccer, Forecasts, Dollars, Worldwide, 2015-2021 104
Table 2-22 105
Smart Tennis Wearables, Trackers, and Sensors Market Shares, Dollars,
Worldwide, 2014 105
Table 2-23 106
Smart Bicycling Wearables, Trackers, and Sensors Market Shares, Dollars,
Worldwide, 2014 106
Figure 2-24 107
Smart Wearables for Bicycling, Forecasts, Dollars, Worldwide, 2015-2021 107
Table 2-25 108
Smart Golf Wearable Systems, Market Shares, Units and Dollars, Worldwide,
2014 108
Figure 2-26 109
Smart Wearables for Golf, Forecasts, Dollars, Worldwide, 2015-2021 109
Table 2-27 111
Smart Hockey Wearables, Trackers, and Sensors Market Shares, Dollars,
Worldwide, 2014 111
Figure 2-28 112
Smart Wearables for Hockey, Forecasts, Dollars, Worldwide, 2015-2021 112
Table 2-29 113
Smart Wearable Personal Bands, Low End, Mid Range, and High End By Vendor
Market Shares, Dollars, Number of Units, Worldwide, 2014 113
Table 2-30 114
Smart Wearable Personal Bands, Low End, Mid Range, and High End By Vendor
Market Shares, Percent of Dollars, Number of Units, Worldwide, 2014 114
Figure 2-31 115
Smart Band Wearables , Forecasts, Dollars, Worldwide, 2015-2021 115
Table 2-32 116
Smart Wearable Fitness Tracking Bands, Low End, Mid Range, and High End By
Vendor Market Shares, Dollars, Number of Units, Worldwide, 2014 116
Table 2-33 117
Smart Wearable Fitness Tracking Bands, Low End, Mid Range, and High End By
Vendor Market Shares, Percent of Dollars, Millions of Dollars by Segment,
Worldwide, 2014 117
Figure 2-34 119
Smart Fitness Wearable Bands, Forecasts, Dollars, Worldwide, 2015-2021 119
Table 2-35 123
Smart Wearables Sport and Fitness Device and Analytics Regional Market
Segments, Dollars, 2014 123
Table 2-36 124
Smart Wearable Sports and Fitness Device and Analytics Regional Market
Segments, 2014 124
Figure 3-1 132
Diamond Kinetics Measure Proven Swing Metrics 132
Figure 3-2 135
Motus Smart-Sleeve 135
Figure 3-3 136
Motus Smart-Sleeve 136
Figure 3-4 137
Motus Smart-Sleeve Collection of Real-Time Biomechanical Data 137
Figure 3-5 138
Motus Smart-Sleeve Collection of Real-Time Elbow Biomechanical Data 138
Table 3-6 140
Motus Baseball Professional Motion And Performance Tracking Early Adopters140
Table 3-7 141
Motus Compression Sleeve Biometrics Technology 141
Figure 3-8 143
Motus Compression Sleeve With Sensors 143
Table 3-9 151
Catapult is Biomechanical Performance Analysis Sensor Features 151
Figure 3-10 154
VICIS Football Helmet 154
Table 3-11 156
Zephyr Technology Workout Tracking 156
Table 3-12 159
OptimEye S5 Sensor Functions 159
Table 3-13 160
OptimEye S5 Sensor Components 160
Figure 3-14 161
Catapult OptimEye G5 161
Figure 3-15 167
MC10 Biostamp 167
Figure 3-16 169
Google Glass View of Football Wearable Tech Information 169
Figure 3-17 171
Microsoft Surface Pro 171
Table 3-18 176
Babolat Play Pure Drive Sensor Driven Racket Wearable Functions 176
Figure 3-19 189
Zepp Wearable Golf Sensors 189
Figure 3-20 193
Readiband Electronic Wristband Measures Sleep Quality And Quantity Wrist
Sports Wearable Technology 193
Figure 3-21 195
Fatigue Science Readiband Sleep System 195
Figure 3-21 197
Myontec Mbody Pro 197
Figure 3-22 201
Stonecrysus Measurements 201
Figure 3-23 203
Myo Gesture Control Armband 203
Figure 3-24 210
Performance Sports Group Bauer Hockey 210
Figure 3-25 216
StretchSense Wearable Sensors Designed To Measure Large And Small Strains216
Table 3-26 217
StretchSense Wearable Motion Capture Sensor Measurements 217
Figure 3-27 218
StretchSense Flexible Miniature Electronics 218
Table 3-28 219
StretchSense Solution Components 219
Figure 3-29 221
Heddoko Full Body Metrics 221
Figure 3-30 222
Heddoko Weight Lifting Body Metrics 222
Figure 3-31 223
Heddoko Body Intensity and Difficulty Metrics 223
Figure 3-32 227
MYOVOLT Fabric Sensors 227
Figure 3-33 228
MYOVOLT Thigh Wrap 228
Figure 3-34 230
Apple Watch 230
Figure 3-35 231
Apple Watch Menu 231
Table 3-36 235
Apple Watch Digital Crown Makes Personal Device 235
Figure 3-37 239
Apple Watch Taptic Engine 239
Table 3-38 242
Apple Watch Face Choices 242
Table 3-39 243
Apple Watch Face Customization Benefits 243
Figure 3-40 247
Fitbit Zip Daily Sports Tracking Module 247
Table 3-41 248
Fitbit Zip Features 248
Figure 3-42 249
Fitbit One 249
Table 3-43 250
Fitbit One Features 250
Figure 3-44 251
Fitbit Flex 251
Table 3-45 252
Fitbit Flex Features 252
Figure 3-46 253
Fitbit Charge 253
Table 3-47 254
Fitbit Charge Features 254
Figure 3-48 255
Fitbit Charge HR 255
Table 3-49 256
Fitbit Charge Heart Rate HR Features 256
Figure 3-50 257
Fitbit Surge 257
Table 3-51 258
Fitbit Surge Features 258
Figure 3-52 259
Pebble Time 259
Figure 3-53 262
Pebble Time Steel 262
Figure 3-54 263
Jawbone UP2 Tracker 263
Table 3-55 264
Jawbone UP2 Features 264
Figure 3-56 265
Jawbone UP3 Tracker 265
Table 3-57 266
Jawbone UP3 Heart Rate Features 266
Figure 3-58 266
Jawbone UP4 Tracker 266
Table 3- 59 267
Jawbone UP4 Features 267
Figure 3-60 268
Jawbone UP Move 268
Table 3-61 269
Jawbone UP Move Features 269
Figure 3-62 269
Withings Activité 269
Table 3-63 271
Withings Activité Pop Functions 271
Table 3-64 272
Withings Pulse Ox 272
Figure 3-65 274
LG Watch Urbane 274
Figure 3-66 275
Lifeband Touch* Activity Tracker – Medium 275
Table 3-67 276
LG FITNESS BAND (FB84-BM) 276
Figure 3-68 277
Misfit Shine 277
Figure 3-69 278
Misfit Shine Attachable Points 278
Table 3-70 279
Misfit Shine Fitness Module Specifications 279
Table 3-71 281
Misfit Flash Tracks 281
Table 3-72 282
Misfit App, Flash Specifications 282
Figure 3-73 284
Misfit Beddit 284
Figure 3-74 286
Garmin Forerunner® 620 286
Table 3-75 287
Garmin Advanced Running Watch with Recovery Advisor Functions 287
Figure 3-76 288
Garmin Fitness Advanced Running Watch 288
Table 3-77 289
Garmin Forerunner 620 VO2 Max Calculation Key Benefits 289
Table 3-78 290
Garmin Forerunner 620 VO2 Max Calculation Parameters 290
Table 3-79 292
Garmin 620 GPS Based Running Watch Functions 292
Table 3-80 293
Garmin 620 GPS Based Running Watch Features 293
Figure 3-81 294
Garmin Forerunner® 225 294
Table 3-82 295
Garmin GPS Running Watch With Wrist- Based Heart Rate Features 295
Figure 3-83 296
Garmin Forerunner® 25 296
Figure 3-84 297
Garmin Forerunner® 920XT 297
Figure 3-85 299
Garmin Forerunner® 310XT 299
Table 3-86 300
Garmin Multisport GPS Tracking For Land and Water Functions 300
Table 3-87 301
Garmin Multisport GPS Tracking For Land and Water Features 301
Table 3-88 302
Garmin Swim Wearable Metrics 302
Figure 3-89 303
Garmin Swim Wearable 303
Figure 3-90 304
Epson Pulsense™ Fitness Watch & Band 304
Table 3-91 305
Epson Pulsense™ Fitness Watch Functions 305
Table 3-92 306
Epson Pulsense™ Fitness Watch Features 306
Figure 3-93 307
Epson Runsense WatchSF-110 307
Table 3-94 308
Epson Runsense WatchSF-110 308
Figure 3-95 309
Epson Runsense WatchSF-110 Stride Measurement & Accelerometer 309
Figure 3- 96 310
Epson Epson Runsense WatchSF-110 Programmable Laps Capabilities 310
Figure 3-97 311
Epson Runsense WatchSF-110 Heart Rate Monitoring 311
Figure 3-98 312
Huawei TalkBand B1 312
Figure 3-99 314
Huawei TalkBand B2 314
Table 3-100 316
Huawei TalkBand B2 Features 316
Figure 3-101 317
Sony SmartBand Talk SWR30 317
Table 3-102 318
Sony SmartBand Talk SWR30 Functions 318
Figure 3-103 319
Sony Smartwatch 3 SWR50 319
Figure 3-104 320
TCL / Alcatel ONETOUCH Watch™ - Small/medium Band (Black) 320
Table 3-105 323
Alcatel Onetouch Watch Modules 323
Table 3-106 324
Alcatel Onetouch Watch Technical Specifications 324
Table 3-106 (Continued) 325
Alcatel Onetouch Watch Technical Specifications 325
Table 3-107 326
Zephyr Technology Fitness tracking 326
Figure 3-108 329
Pivotal Living Tracker 329
Table 3-109 330
Pivotal Living Tracker Features 330
Figure 3-110 331
Xiaomi Mi Band 331
Table 3-111 333
MioMio FUSE Wristband Tracking Metrics 333
Table 3-112 334
MioMio FUSE Athlete Tracking Metrics 334
Figure 3-113 337
Polar M400 GPS Running Watch 337
Table 3-114 338
Polar Flow Web Service 338
Table 3-115 339
Polar Flow Mobile App Features 339
Figure 3-116 340
Polar V650 Bicycle Computer 340
Table 3-117 341
Polar V650 Smart Bicycle Computer Functions 341
Figure 3-118 342
Polar V800GPS Sports Smart Coaching Watch 342
Table 3-119 343
Polar V800GPS Sports Watch Smart Coaching and GPS Functions 343
Figure 3-120 344
Polar Loop 344
Figure 3-121 345
Polar Loop 2 345
Figure 3-122 347
Samsung Activity Tracker 347
Figure 3-123 348
Samsung Gear S 348
Figure 3-124 350
Netatmo June 350
Figure 3-125 351
Basis Peak 351
Table 3-126 352
Peak Automatic Tracking: 352
Figure 3-127 353
Lumo Lift 353
Table 3-128 354
Lumo Lift Posture & Activity Coach 354
Figure 3-129 355
LifeTrak Core C200 355
Table 3-130 356
LifeTrak Core C200 ECG Accurate Heart Rate 356
Figure 3-131 357
LifeTrak Core C210 357
Table 3-132 358
LifeTrak Core C210 ECG Accurate Heart Rate 358
Figure 3-133 360
LifeTrak Core C300 360
Table 3-134 361
LifeTrak Core C300 ECG Accurate Heart Rate 361
Figure 3-135 362
LifeTrak Brite R450 362
Table 3-136 363
LifeTrak Brite R450 Health And Fitness Device Modules 363
Table 3-137 364
LifeTrak Brite R450 Health And Fitness Device Functions 364
Table 3-138 365
LifeTrak Brite R450 Health And Fitness Device Charging and Water Resistance 365
Table 3-139 366
LifeTrak Brite R450 ECG Accurate Heart Rate Functions 366
Table 3-140 367
LifeTrak Brite R450 Health And Fitness Functions 367
Figure 3-141 370
Martian Notifier 370
Figure 3-142 371
Martian Notifier 371
Table 3-143 372
Martian Notifier Size And
Weight372
Table 3-144 373
Martian Notifier
Features 373
Table 3-145 374
Martian Notifier In The
Box 374
Table 3-146 375
Martian Notifier
Wireless 375
Table 3-147 375
Martian Notifier Power And
Battery375
Table 3-148 376
Martian Notifier
Compatibility 376
Figure 3-149 378
iHealth Wave Swim Tracker 378
Figure 3-150 380
Misfit Speedo Shine 380
Figure 3-151 381
Vector Luna Wearable Technology Smartwatch 381
Figure 3-152 383
Jabra Sport Coach 383
Table 4-1 385
Driving Forces in Branding Sports Wearables 385
Table 4-2 386
Driving Forces in Sports Wearables Research and Development 386
Figure 4-3 389
Mio Continuous Technology Chip 389
Figure 5-1 400
Babolat Tennis Endorsees 400
Table 5-2 411
Catapult System Device Description and Components 411
Table 5-3 412
Catapult System Device Positioning 412
Table 5-4 412
Catapult System Device Functions 412
Figure 5-5 413
Catapult Trending on The Daily Cut 413
Figure 5-6 414
Catapult Trending on The MLB Stress 414
Figure 5-7 435
GoPro Cameras 435
Figure 5-8 439
Heddoko Full Body Metrics 439
Figure 5-9 440
Heddoko Weight Lifting Body Metrics 440
Figure 5-10 441
Heddoko Body Intensity and Difficulty Metrics 441
Figure 5-11 457
LG Global Locations 457
Figure 5-12 471
Motus Sports Specialties 471
Figure 5-13 471
Motus Clients 471
Figure 5-14 472
Motus Corporate Metrics 472
Figure 5-15 485
Notch Electronic Tracking for Surfers 485
Figure 5-16 486
Pebble Tracking Watch 486
Figure 5-17 496
Performance Sports Group Fiscal 2015 Revenue by Quarter 496
Table 5-18 502
Performance Sports Group Business Strategy 502
Table 5-19 503
Performance Sports Group Bauer Hockey Company Profile 503
Figure 5-20 505
Performance Sports Group Bauer Hockey Intercorporate Relationships 505
Figure 5-21 518
StretchSense Data Collection Points 518
Table 5-22 520
Sony Segments 520
Figure 5-23 525
Sony PLAYSTATION Eye Webcam - USB 2.0 525
Figure 5-24 533
Stats Companies 533
Table 5-25 534
STATS Sports Technology Target Markets 534
Figure 5-26 535
Stats Customers 535
Figure 5-27 538
Prozone Cameras 538
Table 5-28 539
Prozone Optical Player Tracking 539
Table 5-29 555
Zepp Sports Target Markets 555
Fitness and Wellness Devices 556

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