The Growing Adoption of the Social Media Platform is Driving the Growth of Social TV Market

Globally, the social TV market is expected to grow with a CAGR of 11.5% during the forecast period from 2023 to 2030. The market is driven by the growing adoption of the social media platform across the globe. Over the last decade, social media platform has emerged as the most disruptive trend worldwide. It has significantly changed the way people used to communicate access information and entertain themselves. The total number of social media users are estimated to around 3.5 billion in 2021 i.e. approx 33% of the world population, and the number is further estimated to increase in the future.   

As the adoption of social media platforms is increasing, the organizations are also leveraging on the capabilities of social media to gain insights about customer behavior to provide better customer experience. Television and entertainment industry is also collaborating with social media companies to offer better customer engagement services and enhance customer experience. The integration of social media platforms into television enables the convergence of social layers into entertainment and allows user to communicate with other users while watching TV. 

500-900MW is Estimated to Grow Significantly During the Forecast Period  

The social TV market is categorized based on the technologies and platform into social EPG/content discovery, AD production, AD serving platforms, social curation & syndication, general social analytics, content detection matching, meta data supplies, social TV analytics, and sharing technologies. Social TV analytics was estimated to account for more than 25% share in the social TV market in 2020. The growth of the market is attributed to the rising need among the organization to analyze customer behavior. 

North America is Leading the Social TV Market                                              

North America led the global Social TV market in 2021 with the market share of more than 43%. The growth of the market is driven by the growing adoption of the social media platforms along with the internet penetration across the region. The increasing collaboration activities among the social media companies and entertainment channels to provide personalized viewing experience to the customer are backing the market growth.  

The major vendors in the social TV market are Apple TV, Airtime, Bluefin Labs, ConnecTV, BOXEE, DIJIT, GetGlue, Facebook, Trendrr TV, Google Inc., Ooyala, Grace Note, Roku, Snappy TV, Rovi, Social Guide, and TellyBug.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Social TV market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Social TV market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Social TV market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Social TV market?
• Which is the largest regional market for Social TV market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Social TV market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Social TV market worldwide?