Home / Consumer Goods / Global Industry Insight: Sports Nutrition Market Development and Demand Forecast to 2020

Global Industry Insight: Sports Nutrition Market Development and Demand Forecast to 2020

Published: May 2015 | No Of Pages: 74 | Published By: P & S Market Research

The sports nutrition market includes sports foods, drinks and pre-and post-workout supplements. Sports food are mainly rich in protein ingredients, such as whey and soy, and are usually available in a bar format. Sports drinks increases physical performance and falls into non-alcoholic product category, whereas sports supplement are used in building muscle, gaining weight and increasing metabolism.

Key findings of Sports Nutrition Market:

  • The U.S. remains the leading market for sports nutrition products globally with market size of $11,434 million in 2013
  • Germany, Italy, France and the U.K. consumer spending on sports nutrition represents almost 60% of the total European market in 2013
  • With the total market size of over $22,480 million in 2013, sports drinks remained the largest segment within the sports nutrition industry
  • Led by increasing awareness, growing urbanization and income levels, Asia-Pacific is expected to be the key market for global sports nutrition during the forecast period
  • Expansion of distribution channels and fast growth of online channel will support growth during forecast period

Available as powders, tablets, bars, ready-to-drink (RTD) beverages and gels, sports nutrition products are aimed at enhancing physical endurance, boost muscle growth and body mass or increase recovery after exercise. The global sports nutrition market has been witnessing an exceptional shift in recent years. The market is steadily turning from traditional products into specific products for mainstream customers. Sports nutrition products that were earlier intended for athletes and body builders are increasingly attracting non-athlete consumer group, especially the younger demographic profile.

Geographically, sports nutrition products market is dominated by the U.S. and European countries, whereas the emerging nations are expected to be major growth drivers for the market. Low awareness in the eastern countries compared to western markets is the main reason for less market share of eastern countries in the global sports nutrition market. However, in terms of future growth, the Asia-Pacific region is poised to expand at a faster pace, led by rising income level and gradual acceptance of health products in daily living. Rise in sports events organized in these countries is increasing the importance of exercise and sports, which is expected to support the growing demand for sports nutritional products.

The increasing health concerns, such as obesity and awareness of physical appearances among all consumers groups is driving the demand of global sports nutrition products. Emergence of new consumer base, such as recreational and lifestyle users are being increasingly targeted by sports nutrition manufacturers. Manufacturers are developing innovative products to cater to wider consumer requirements depending on their tastes and preferences. The increasing accessibility of products through conventional mass-market retail channels, including supermarkets convenience stores, and hypermarkets, to emerging new online channels are supporting easy availability of sports nutrition products.

However, negative perceptions about inclusion of questionable ingredients such as steroids and other banned substances, and availability of various health substitutes are some of the challenges faced by the industry. Additionally, fast changing consumer preferences, especially among new users, and expansion of distribution channels is leading to increased competition in the industry. New products development in order to keep pace with consumer requirements confronts the industry. The new group such as recreational and lifestyle consumers prefer good taste and flavors apart from health benefits of the products. Certain consumer groups are more inclined for natural ingredient in sports nutrition food. Meeting requirement of expanded consumer base require investment in new product development.

Major Competitors: Some of the major competitors in the market include PepsiCo, General Nutrition Corporation (GNC), Coca-Cola Company, Glanbia, MaxiNutrition (GSK), Universal Nutrition, Clif Bar & Company.

Report Coverage

  • Provides comprehensive understanding of the market with the help of informed market outlook, opportunities, challenges, trends, size and growth, competitive analysis, major competitors and Porter analysis
  • Identifies the key drivers of growth and challenges of the key industry players. Also, assesses the future impact of the propellants and restraints on the market
  • Uncovers potential demands in the market
  • Porter analysis identifies competitive forces within the market
  • Provides information on the historical and current market size and the future potential of the market
  • Provides sizes of key regional markets using yardsticks of segments
  • Highlights the competitive scenario of the market and major competitors
  • Provides profiles of major competitors of the market including details of their operations, product and services, recent developments and key financial metrics. Profiles provide better understanding of competition as well as the demands of the market.

Scope Of Report

The research offers Sports Nutrition market size and market forecast for the period 2010 to 2020. The market is breakdown as follows:

Global market breakdown

  • Sports food, Sports drinks and Sports supplements
  • North America, Europe, Asia-Pacific and Rest of World

Global market breakdown by type

  • Global sports food market breakdown by region - North America, Europe, Asia-Pacific and Rest of World
  • Global sports drink market breakdown by region - North America, Europe, Asia-Pacific and Rest of World
  • Global sports supplements market breakdown by region - North America, Europe, Asia-Pacific and Rest of World

North America market breakdown

  • North America market breakdown by product segment - Sports food, Sports drinks and Sports supplements
  • North America market breakdown by country – U.S., Canada and Rest of North America
    • The U.S. market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • Canada market breakdown by product segment - Sports food, Sports drinks, Sports supplements

Europe market breakdown

  • Europe market breakdown by product segment - Sports food, Sports drinks and Sports supplements
  • Europe market breakdown by country – Germany, France, the U.K., Italy and Rest of Europe
    • Germany market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • France market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • The U.K. market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • Italy market breakdown by product segment - Sports food, Sports drinks, Sports supplements

Asia-Pacific market breakdown

  • Asia-Pacific market breakdown by product segment - Sports food, Sports drinks and Sports supplements
  • Asia-Pacific market breakdown by country – Japan, India, Australia and China
    • Japan market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • India market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • Australia market breakdown by product segment - Sports food, Sports drinks, Sports supplements
    • China market breakdown by product segment - Sports food, Sports drinks, Sports supplements

Rest of World market breakdown

  • Rest of World market breakdown by product segment - Sports food, Sports drinks and Sports supplements

Chapter 1       Research Scope and Methodology

1.1       Market Definition

1.2       Market Scope

1.3       Research Methodology and Sources

Chapter 2       Executive Summary

2.1       Key Findings

2.2       Research Summary

Chapter 3       Market Outlook

3.1       Introduction

3.2       Trends in the Market

  3.2.1    New consumers is accelerating growth of the market

  3.2.2    Improving literacy rate changing perception towards sports nutrition

3.3       Opportunities in the Market

  3.3.1    Developing economies present immense potential for growth

  3.3.2    Promotions through sports events to improve the market growth

3.4       Factors Driving the Market and its Impact on Market Forecast

  3.4.1    Growth in fitness centres and health clubs to support the sports nutrition product demand

  3.4.2    Urbanization is adding to increased demand for sports nutrition food

  3.4.3    Rising health consciousness supporting sports nutrition products demand

  3.4.4    Impact Analysis of Drivers on Market Forecast

3.5       Factors Hindering the Market and its Impact on Market Forecast

  3.5.1    Negative perceptions over disputed ingredients

  3.5.2    Availability of multiple substitute products

  3.5.3    Increasing competition led by expansion of sales channels

  3.5.4    Evolving consumer preferences

3.6       Impact Analysis of Restraints on Market Forecast

Chapter 4       Global Market Size and Forecasts (2010 – 2020)

4.1       Global Market Breakdown by Segment

4.2       Global Market Breakdown by Region

Chapter 5       Global Market Breakdown by Type

5.1       Sports Food Market Breakdown by Region

5.2       Sports Drink Market Breakdown by Region

5.3       Sports Supplements Market Breakdown by Region

Chapter 6       Global Market Breakdown by Region

6.1       North America Market Breakdown by Product Segment

6.2       North America Market Breakdown by Country

  6.2.1    The U.S. market breakdown by product segment

  6.2.2    Canada market breakdown by product segment

6.3       Europe Market Breakdown by product segment

6.4       Europe Market Breakdown by Country

  6.4.1    Germany market breakdown by product segment

  6.4.2    France market breakdown by product segment

  6.4.3    The U.K. market breakdown by product segment

  6.4.4    Italy market breakdown by product segment

6.5       Asia-Pacific Market Breakdown by product segment

6.6       Asia-Pacific Market Breakdown by Country

  6.6.1    Japan market breakdown by product segment

  6.6.2    India market breakdown by product segment

  6.6.3    Australia market breakdown by product segment

  6.6.4    China market breakdown by product segment

6.7       Rest of the World (RoW) Market

Chapter 7       Competitive Analysis and Market Share

7.1       Porter's Five Forces of Competitive Position Analysis

  7.1.1    Bargaining Power of Buyers

  7.1.2    Bargaining Power of Suppliers

  7.1.3    Threat of New Entrants

  7.1.4    Intensity of Rivalry

  7.1.5    Threat of Substitutes

Chapter 8       Company Profiles

8.1       Glanbia Plc

  8.1.1    Business Overview

  8.1.2    Products and Services

  8.1.3    Recent Developments

  8.1.4    Key P&L Metrics

8.2       PepsiCo Inc

  8.2.1    Business Overview

  8.2.2    Products and Services

  8.2.3    Recent Developments

  8.2.4    Key P&L Metrics

8.3       GNC Holdings

  8.3.1    Business Overview

  8.3.2    Products and Services

  8.3.3    Recent Developments

  8.3.4    Key P&L Metrics

8.4       The Coca-Cola Company

  8.4.1    Business Overview

  8.4.2    Products and Services

  8.4.3    Recent Developments

  8.4.4    Key P&L Metrics

8.5       MaxiNutrition

  8.5.1    Business Overview

  8.5.2    Products and Services

  8.5.3    Recent Developments

  8.5.4    Key P&L Metrics

8.6       Clif Bar & Company

  8.6.1    Business Overview

  8.6.2    Products and Services

  8.6.3    Recent Developments

  8.6.4    Key P&L Metrics

8.7       Universal Nutrition

  8.7.1    Business Overview

  8.7.2    Products and Services

  8.7.3    Key P&L Metrics

Chapter 9       Appendix

9.1       List of Abbreviations

TABLE 1 Specific primary and secondary sources used for this publication

TABLE 2 Global sports nutrition market snapshot (2014 and 2020)

TABLE 3 Number of health clubs and fitness centers by region (2009 - 2013)

TABLE 4 Increase in global urbanization rate, in %

TABLE 5 Countries with highest obesity level

TABLE 6 Drivers for the market: Impact analysis

TABLE 7 Restraints for the market: Impact analysis

TABLE 8 Global market breakdown by segment, $m (2010 - 2013)

TABLE 9 Global market breakdown by segment, $m (2014 - 2020)

TABLE 10 Global market breakdown by region, $m (2010 - 2013)

TABLE 11 Global market breakdown by region, $m (2014 - 2020)

TABLE 12 Global sports food market breakdown by region, $m (2010 - 2013)

TABLE 13 Global sports food market breakdown by region, $m (2014 - 2020)

TABLE 14 Global sports drink market breakdown by region, $m (2010 - 2013)

TABLE 15 Global sports drink market breakdown by region, $m (2014 - 2020)

TABLE 16 Global sports supplements market breakdown, $m (2010 - 2013)

TABLE 17 Global sports supplements breakdown by region, $m (2014 - 2020)

TABLE 18 North America market breakdown by product segment, $m (2010 - 2013)

TABLE 19 North America market breakdown by product segment, $m (2014 - 2020)

TABLE 20 North America market breakdown by country, $m (2010 - 2013)

TABLE 21 North America market breakdown by country, $m (2014 - 2020)

TABLE 22 The U.S. sports nutrition market by product segment, $m (2010-2013)

TABLE 23 The U.S. sports nutrition market by product segment, $m (2014-2020)

TABLE 24 Canada sports nutrition market by product segment, $m (2010-2013)

TABLE 25 Canada sports nutrition market by product segment, $m (2014-2020)

TABLE 26 Europe market breakdown by product segment, $m (2010 - 2013)

TABLE 27 Europe market breakdown by product segment, $m (2014 - 2020)

TABLE 28 Germany sports nutrition market by product segment, $m (2010-2013)

TABLE 29 Germany sports nutrition market by product segment, $m (2014-2020)

TABLE 30 France sports nutrition market by product segment, $m (2010-2013)

TABLE 31 France sports nutrition market by product segment, $m (2014-2020)

TABLE 32 U.K. sports nutrition market by product segment, $m (2010-2013)

TABLE 33 U.K. sports nutrition market by product segment, $m (2014-2020)

TABLE 34 Italy sports nutrition market by product segment, $m (2010-2013)

TABLE 35 Italy sports nutrition market by product segment, $m (2014-2020)

TABLE 36 Asia-Pacific market breakdown by product segment, $m (2010 - 2013)

TABLE 37 Asia-Pacific market breakdown by product segment, $m (2014 - 2020)

TABLE 38 Japan sports nutrition market by product segment, $m (2010-2013)

TABLE 39 Japan sports nutrition market by product segment, $m (2014-2020)

TABLE 40 India sports nutrition market by product segment, $m (2010-2013)

TABLE 41 India sports nutrition market by product segment, $m (2014-2020)

TABLE 42 Australia sports nutrition market by product segment, $m (2010-2013)

TABLE 43 Australia sports nutrition market by product segment, $m (2014-2020)

TABLE 44 China sports nutrition market by product segment, $m (2010-2013)

TABLE 45 China sports nutrition market by product segment, $m (2014-2020)

TABLE 46 RoW market breakdown by product segment, $m (2010 - 2013)

TABLE 47 RoW market breakdown by product segment, $m (2014 - 2020)

TABLE 48 Glanbia - Key Facts

TABLE 49 Glanbia PLC - Key P&L Metrics

TABLE 50 PepsiCo - Key Facts

TABLE 51 PepsiCo - Key P&L Metrics

TABLE 52 GNC Holdings - Key Facts

TABLE 53 GNC Holdings- Key P&L Metrics

TABLE 54 The Coca-Cola Company - Key Facts

TABLE 55 Coca-Cola - Key P&L Metrics

TABLE 56 MaxiNutrition - Key Facts

TABLE 57 GSK - Key P&L Metrics

TABLE 58 Clif Bar & Company - Key Facts

TABLE 59 Universal Nutrition- Key Facts

FIG. 1  Market scope of global sports nutrition market

FIG. 2  Research methodology for global sports nutrition market

FIG. 3  Sports nutrition product segments

FIG. 4  Benefits and potential of protein as nutrition ingredient

FIG. 5  Sports nutrition major consumer segments

FIG. 6  Sports nutrition users consumption pattern

FIG. 7  Number of health clubs and fitness centres worldwide (2009-2013)

FIG. 8  Global sports nutrition market share by segment (2013)

FIG. 9  Global sports nutrition market share by region (2013)

FIG. 10  Global sports food market share by region (2013)

FIG. 11  Global sports drink market share by region (2013)

FIG. 12 Global sports supplements market share by region (2013)

FIG. 13 North America sports nutrition market share by product segment (2013)

FIG. 14 North America sports nutrition market share by country (2013)

FIG. 15 The U.S. sports nutrition market share by product segment (2013)

FIG. 16 Canada sports nutrition market share by product segment (2013)

FIG. 17 Europe sports nutrition market share by product segment (2013)

FIG. 18 Europe sports nutrition market share by country (2013)

FIG. 19 Germany sports nutrition market share by product segment (2013)

FIG. 20 France sports nutrition market share by product segment (2013)

FIG. 21 The U.K. sports nutrition market share by product segment (2013)

FIG. 22 Italy sports nutrition market share by product segment (2013)

FIG. 23 Asia-Pacific sports nutrition market by product segment (2013)

FIG. 24 Asia-Pacific sports nutrition market share by country (2013)

FIG. 25 Japan sports nutrition market share by product segment (2013)

FIG. 26 India sports nutrition market share by product segment (2013)

FIG. 27 Australia sports nutrition market share by product segment (2013)

FIG. 28 China sports nutrition market share by product segment (2013)

FIG. 29 RoW sports nutrition market share by product segment (2013)

FIG. 30 Sports nutrition market - Porter's five forces analysis

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