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Study to assess the beverage and food storage market in Vietnam

Published: May 2012 | No Of Pages: 40 | Published By: VBI Solution

Product Synopsis

VBI conducted a market analysis study of the beverage and food storage industry in Vietnam
The key objectives of the study were:
To determine the total retail market size of the beverage and food storage segments
To investigate segmentation of total retail market size by type of storage material
To estimate market shares of key players in the beverage and food storage
To identify the key products sold by the leading five players in the storage market and provide their retail prices

For the purpose of this study, food and beverage containers were defined as any storage containers which fulfill all the following criteria:
Used predominantly for storage of either food or beverage (and not for product preparation)
Aimed at long-term usage (disposable containers are excluded in this study)
Sold to end consumers through retail channels or direct sales

1. Project objectives and background
- Project objectives and background
- Notes and caveats
- Project methodology

2. Executive summary

3. Food storage container market
- Market structure
- Market size (retail sales) by types of materials

4. Beverage storage container market
- Market structure
- Market size (retail sales) by types of materials

5. Competitor analysis
- Competition in the food container market

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