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Using the driver's data plan for telematics: Is it viable or not?

Published: Jul 2011 | No Of Pages: 37 | Published By: SBD

Product Synopsis

At least 24 connectivity solutions will be launched in China, Europe and USA by 2014 that rely on the use of the driver's SIM card ...

As vehicle manufacturers struggle to cover the communication costs of connected services, utilising the customer's mobile phone data plan has emerged as an attractive alternative. However, there are still unanswered questions about compatibility issues, hidden costs and the profitability. SBD’s latest report investigates the viability of using the driver's data plan for enabling connected services and provides recommendations on how to implement a solution with minimum risks.

You never have to look anywhere else for information on connectivity using data plans because this report exhaustively analyses the availability, uptake, ease of use, restrictions and policies across China, USA and Europe. Whether you are a vehicle manufacturer, supplier, telecom operator or telecom service - SBD’s recommendations based on region-wise cost to consumer and fact based evidence will ensure you have the best advice for your connectivity strategy.

1. Executive summary

2. Overview of automotive connectivity strategies
2.1 Introduction
2.2 Categorising connected car strategies
2.3 OEM trends towards different connectivity strategies
2.4 Key success factors for brought in SIM’ strategies

3. China insight
3.1 Introduction to the Telecoms industry in China
3.2 Availability and uptake of data plans
3.3 Ease of using data plans for in-car services
3.3.1 Tethering restrictions
3.3.2 SIM sharing restrictions
3.4 Cost to consumer of using data plans for in-car services
3.5 Viability of automotive tethering strategies in China

4. USA insight
4.1 Introduction to the Telecoms industry in USA
4.2 Availability and uptake of data plans
4.3 Ease of using data plans for in-car services
4.3.1 Current tethering restrictions
4.3.2 Long–term tethering policies
4.3.3 SIM sharing restrictions
4.4 Cost to consumer of using data plans for in-car services
4.5 Viability of automotive tethering strategies in USA

5. Western Europe insight
5.1 Introduction to the Telecoms industry in Western Europe
5.2 Availability and uptake of data plans
5.3 Ease of using data plans for in-car services
5.3.1 Tethering restrictions
5.3.2 SIM sharing restrictions
5.4 Cost to consumer of using data plans for in-car services
5.5 Viability of automotive tethering strategies in Western Europe

6. Recommendations to key stakeholders
6.1 Introduction
6.2 Vehicle manufacturers
6.3 Tier-one suppliers
6.4 Telecom operators
6.5 Telematics service providers

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Fig. 1. Recommendations for using the driver's data plan for in-car services
Fig. 2. Built-in vs brought-in components for connected cars
Fig. 3. SBD categories for connected car strategies
Fig. 4. Existing and planned OEM connectivity strategies - USA, EU & China
Fig. 5. Summary of the telecoms industry in China
Fig. 6. Telecom pricing plans in China
Fig. 7. Forecast growth in number of subscribers using data in China (2008-2014)
Fig. 8. Mobile data monthly consumption in China (2009-2010)
Fig. 9. Forecast of SIM vs SIMless subscribers in China (2009-2013)
Fig. 10. Additional data charges (per MB) for tariffs in Beijing
Fig. 11. Success factors for using the driver's data plan for in-car services in China
Fig. 12. Summary of the telecoms industry in USA
Fig. 13. Data plans available to US consumers
Fig. 14. Screenshots of AT&T tethering alerts
Fig. 15. SIM vs SIMless subscribers in USA (2010)
Fig. 16. Success factors for using the driver's data plan for in-car services in USA
Fig. 17. Proportion of pre-paid vs post-paid subscribers in Europe (2009)
Fig. 18. Proportion of mobile subscribers that use data services in Europe markets (2011)
Fig. 19. Forecast growth in number of mobile Internet users (2009-2015)
Fig. 20. Tethering policies for telecom operators in Europe
Fig. 21. Consumer attitudes towards data roaming fees in EU
Fig. 22. Success factors for using the driver's data plan for in-car services in Europe

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