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Global Industry Insight: Vitamin Supplements Market Development and Demand Forecast to 2020

Published: Apr 2015 | No Of Pages: 103 | Published By: P & S Market Research

The vitamin supplements market in the report includes vitamin supplements that are taken in different forms including capsule, pill, powder, granules, gel caps, tablet and liquid. The report includes the vitamin supplements offered by food and beverage, healthcare and personal care industry and consumed by adult women, adult men and elderly citizen.

Key findings of Vitamin Supplements Market:

  • The vitamin supplements market is driven by growing elderly population, especially in the Asia-Pacific region.
  • Vitamin supplements market is expected to witness highest growth in personal care sector.
  • Asia-Pacific is likely to dominate the market in the forecasted period owing to increasing aging population.
  • India and China are expected to generate significant demand for vitamin supplements during 2014 - 2020.

Global vitamin supplements market is increasing mainly attributed to growing consciousness among consumer about preventative healthcare. Healthcare spend is increasing with the increasing research and development (R&D) expenditure. Due to the increasing cost of healthcare, people are turning towards supplement products, including vitamin supplements, for a healthy life.

Rising urban population paired with rise in educational qualification and rising number of health conscious people, especially in the developing Asian countries such as India and China, are more willing to shift towards intake of supplement products including vitamin supplements to compensate their nutritional requirement. Recently, demand of vitamin supplements products have increased in all stage of life, including children as parents have become more conscious about their health and wellness. Asia-Pacific region is still considered as one of the promising market for the vitamin supplements due to increasing urban population paired with increasing disposable income.

Deficiency of vitamin in body at older age increases the risk of diseases such as night blindness, diminishing eyesight, fragile bones and mental disorders. More of nutrient rich food is needed at older age. It is important to maintain balance of nutrients including vitamin to keep the body functioning properly. The deficiency can be fulfilled by consuming additional supplement products. Vitamin supplement is one among the majorly consumed supplements products at later age.

With increasing educational level coupled with increasing vitamin supplements product visibility, the consumer awareness regarding vitamin supplements is increasing. Additionally, various source of information showing the positive and negative effects of vitamin supplements is helping the consumers in decision making for choosing appropriate form of vitamin supplements. Also, knowledge of diseases caused due to vitamin deficiency is propelling the consumer to shift to vitamin supplements in their busy lifestyle.

Increasing expenditure on research and development conducted by healthcare industry is expected to increase the overall healthcare cost in the global market. Due to the increasing cost of healthcare, people are turning towards supplements products including vitamin supplements, as it provides various health benefits such as proper functioning of immune system (vitamin C), strengthening bone and joints (vitamin D), improving vision power (vitamin A) and various other benefits.

The vitamin supplements market is highly fragmented with large number of multinational and regional players operating in the market.

Major Competitors: Some of the major competitors in the market include Glanbia plc, NBTY, Inc., Reckitt Benckiser Group plc, Archer Daniels Midland Company, E.I. du Pont de Nemours and Company, Royal DSM N.V., BASF SE, Integrated BioPharma Inc, Bayer AG, Pharmavite LLC, Nutraceutical International Corporation, Herbalife Ltd.

Report Coverage

  • Provides comprehensive understanding of the market with the help of informed market outlook, opportunities, challenges, trends, size and growth, competitive analysis, major competitors and Porter analysis
  • Identifies the key drivers of growth and challenges of the key industry players. Also, assesses the future impact of the propellants and restraints on the market
  • Uncovers potential demands in the market
  • Porter analysis identifies competitive forces within the market
  • Provides information on the historical and current market size and the future potential of the market
  • Provides sizes of key regional markets using yardsticks of segments, applications, and segments of applications
  • Highlights the competitive scenario of the market, major competitors, and benchmarking
  • Provides profiles of major competitors of the market including details of their operations, product and services, recent developments and key financial metrics. Profiles provide better understanding of competition as well as the demands of the market.

Chapter 1 Research Scope and Methodology

1.1 Market Definition

1.2 Market Scope

1.3 Research Methodology and Sources

Chapter 2 Executive Summary

2.1 Key Findings

2.2 Research Summary

Chapter 3 Market Outlook

3.1 Introduction

3.2 Trends in the Market

   3.2.1 Popularity of online shopping portals for purchasing nutritional products

3.3 Opportunities in the Market

   3.3.1 Rising urban population in the developing markets of Asia-Pacific provide ample growth opportunities

3.4 Factors Driving the Market and its Impact on Market Forecast

   3.4.1 Increasing use of gummies form of vitamin by younger generation is increasing the demand for vitamin supplements

   3.4.2 Rising awareness about benefits of vitamin may drive the global vitamin supplements market

   3.4.3 Rising demand of vitamin supplements at elderly age is driving the global market vitamin supplements market

   3.4.4 Rising healthcare cost is expected to increase the demand for vitamin supplements

3.5 Factors Hindering the Market and its Impact on Market Forecast

   3.5.1 Negative publicity may hamper the vitamin supplements growth

   3.5.2 Strict government regulatory scenario in developing countries may hamper the vitamin supplements market growth

Chapter 4 Global Market Size and Forecasts (2010 – 2020)

4.1 Global Market Breakdown by End-user

4.2 Global Market Breakdown by Application

4.3 Global Market Breakdown by Region

Chapter 5 Global Market Breakdown by End-User

5.1 Adult Women (Aging 18 – 59 years)

5.2 Adult Men (Aging 18 – 59 years)

5.3 Elderly Citizen (aging 60 and above)

Chapter 6 Global Market Breakdown by Application

6.1 Food and Beverage

6.2 Healthcare

6.3 Personal Care

Chapter 7 Global Market Breakdown by Region

7.1 North America Market Breakdown by Country

   7.1.1 The U.S.

      7.1.1.1 The U.S. vitamin supplements market overview

      7.1.1.2 The U.S. market share by competitors (2013)

      7.1.1.3 The U.S. market share by distribution channel (2013)

   7.1.2 Canada

      7.1.2.1 Canada vitamin supplements market overview

      7.1.2.2 Canada vitamin supplements market share by competitors (2013)

      7.1.2.3 Canada vitamin supplements market share by distribution channel (2013)

7.2 Europe Market Breakdown by Country

   7.2.1 Germany

      7.2.1.1 Germany vitamin supplement market overview

      7.2.1.2 Germany vitamin supplements market share by company (2013)

      7.2.1.3 Germany vitamin supplements market share by distribution channel (2013)

   7.2.2 France

      7.2.2.1 France vitamin supplements market overview

      7.2.2.2 France vitamin supplements market share by company (2013)

      7.2.2.3 France vitamin supplements market share by distribution channel (2013)

   7.2.3 Italy

      7.2.3.2 Italy vitamin supplements market share by company (2013)

      7.2.3.3 Italy vitamin supplements market share by distribution channel (2013)

   7.2.4 The U.K.

      7.2.4.1 Vitamin supplements market overview

      7.2.4.2 The U.K. vitamin supplements market share by company (2013)

      7.2.4.3 The U.K. vitamin supplements market share by distribution channel (2013)

   7.2.5 Spain

      7.2.5.1 Spain vitamin supplements market overview

      7.2.5.2 Spain vitamin supplements market share by company (2013)

      7.2.5.3 Spain vitamin supplements market share by distribution channel (2013)

7.3 Asia-Pacific Market Breakdown by Country

   7.3.1 India

      7.3.1.1 India vitamin supplements market overview

      7.3.1.2 India vitamin supplements market share by company (2013)

      7.3.1.3 India vitamin supplements market share by distribution channel (2013)

   7.3.2 China

      7.3.2.1 China vitamin supplements market overview

      7.3.2.2 China vitamin supplements market share by company (2013)

      7.3.2.3 China vitamin supplements market share by distribution channel (2013)

   7.3.3 Japan

      7.3.3.1 Japan vitamin supplements market overview

      7.3.3.2 Japan vitamin supplements market share by company (2013)

      7.3.3.3 Japan vitamin supplements market share by distribution channel (2013)

   7.3.4 Australia

      7.3.4.1 Australia vitamin supplements market overview

      7.3.4.2 Australia vitamin supplements market share by company (2013)

      7.3.4.3 Australia vitamin supplements market share by distribution channel (2013)

Chapter 8 Competitive Analysis and Market Share

8.1 Porter's Five Forces of Competitive Position Analysis

   8.1.1 Bargaining Power of Buyers

   8.1.2 Bargaining Power of Suppliers

   8.1.3 Threat of New Entrants

   8.1.4 Intensity of Rivalry

   8.1.5 Threat of Substitutes

8.2 Competitive Positioning of Key Competitors and Market Share Analysis

Chapter 9 Company Profiles

9.1 Glanbia plc

   9.1.1 Business Overview

   9.1.2 Product and Services Offerings

   9.1.3 Recent Developments

9.2 NBTY, Inc.

   9.2.1 Company Overview

   9.2.2 Products and Services Offerings

   9.2.3 Recent Developments

9.3 Reckitt Benckiser Group plc

   9.3.1 Company Overview

   9.3.2 Products and Services Offerings

   9.3.3 Recent Developments

9.4 Archer Daniels Midland Company

   9.4.1 Company Overview

   9.4.2 Products and Services Offerings

   9.4.3 Recent Developments

9.5 E.I. du Pont de Nemours and Company

   9.5.1 Company Overview

   9.5.2 Products and Services Offerings

   9.5.3 Recent Developments

9.6 Royal DSM N.V.

   9.6.1 Company Overview

   9.6.2 Products and Services Offerings

   9.6.3 Recent Developments

9.7 BASF SE

   9.7.1 Company Overview

   9.7.2 Products and Services Offerings

   9.7.3 Recent Developments

9.8 Integrated BioPharma, Inc

   9.8.1 Company Overview

   9.8.2 Products and Services Offerings

   9.8.3 Recent Developments

9.9 Bayer AG

   9.9.1 Company Overview

   9.9.2 Products and Services Offerings

   9.9.3 Recent Developments

9.10 Pharmavite LLC

   9.10.1 Company Overview

   9.10.2 Products and Services Offerings

   9.10.3 Recent Developments

9.11 Nutraceutical International Corporation

   9.11.1 Company Overview

   9.11.2 Products and Services Offerings

   9.11.3 Recent Developments

9.12 Herbalife Ltd.

   9.12.1 Company Overview

   9.12.2 Products and Services Offerings

   9.12.3 Recent Developments

Chapter 10 Appendix

TABLE 1 Specific primary and secondary sources used for this publication

TABLE 2 Global vitamin supplements market snapshot (2014 and 2020)

TABLE 3 Various vitamin supplements and their benefits

TABLE 4 Drivers for the market: Impact analysis

TABLE 5 Restraints for the market: Impact analysis

TABLE 6 Global market breakdown by end-user, $m (2010 – 2013)

TABLE 7 Global market breakdown by end-user, $m (2014 – 2020)

TABLE 8 Global market breakdown by application, $m (2010 – 2013)

TABLE 9 Global market breakdown by application, $m (2014 – 2020)

TABLE 10 Global market breakdown by region, $m (2010 – 2013)

TABLE 11 Global market breakdown by region, $m (2014 - 2020)

TABLE 12 North American market breakdown by country, $m (2010 – 2013)

TABLE 13 North American market breakdown by country, $m (2014 – 2020)

TABLE 14 The North American market breakdown by end-user, $m (2010 – 2013)

TABLE 15 The North American market breakdown by end-user, $m (2014 – 2020)

TABLE 16 The North American market breakdown by application, $m (2010–2013)

TABLE 17 The North American market breakdown by application, $m (2014–2020)

TABLE 18 The U.S. market breakdown by end-user, $m (2010 – 2013)

TABLE 19 The U.S. market breakdown by end-user, $m (2014 – 2020)

TABLE 20 The U.S. market breakdown by application, $m (2010–2013)

TABLE 21 The U.S. market breakdown by application, $m (2014–2020)

TABLE 22 Canada market breakdown by end-user, $m (2010 – 2013)

TABLE 23 Canada market breakdown by end-user, $m (2014 – 2020)

TABLE 24 Canada market breakdown by application, $m (2010–2013)

TABLE 25 Canada market breakdown by application, $m (2014–2020)

TABLE 26 Europe market breakdown by country, $m (2010 – 2013)

TABLE 27 Europe market breakdown by country, $m (2014 – 2020)

TABLE 28 Europe market breakdown by end-user, $m (2010 – 2013)

TABLE 29 Europe market breakdown by end-user, $m (2014 – 2020)

TABLE 30 Europe market breakdown by application, $m (2010–2013)

TABLE 31 Europe market breakdown by application, $m (2014–2020)

TABLE 32 Germany market breakdown by end-user, $m (2010 – 2013)

TABLE 33 Germany market breakdown by end-user, $m (2014 – 2020)

TABLE 34 Germany market breakdown by application, $m (2010–2013)

TABLE 35 Germany market breakdown by application, $m (2014–2020)

TABLE 36 France market breakdown by end-user, $m (2010 – 2013)

TABLE 37 France market breakdown by end-user, $m (2014 – 2020)

TABLE 38 France market breakdown by application, $m (2010–2013)

TABLE 39 France market breakdown by application, $m (2014–2020)

TABLE 40 Italy market breakdown by end-user, $m (2010 – 2013)

TABLE 41 Italy market breakdown by end-user, $m (2014 – 2020)

TABLE 42 Italy market breakdown by application, $m (2010–2013)

TABLE 43 Italy market breakdown by application, $m (2014–2020)

TABLE 44 The U.K. market breakdown by end-user, $m (2010 – 2013)

TABLE 45 The U.K. market breakdown by end-user, $m (2014 – 2020)

TABLE 46 The U.K. market breakdown by application, $m (2010–2013)

TABLE 47 The U.K. market breakdown by application, $m (2014–2020)

TABLE 48 Spain market breakdown by end-user, $m (2010 – 2013)

TABLE 49 Spain market breakdown by end-user, $m (2014 – 2020)

TABLE 50 Spain market breakdown by application, $m (2010–2013)

TABLE 51 Spain market breakdown by application, $m (2014–2020)

TABLE 52 Asia-Pacific market breakdown by country, $m (2010 – 2013)

TABLE 53 Asia-Pacific market breakdown by country, $m (2014 – 2020)

TABLE 54 Asia-Pacific market breakdown by end-user, $m (2010 – 2013)

TABLE 55 Asia-Pacific market breakdown by end-user, $m (2014 – 2020)

TABLE 56 Asia-Pacific market breakdown by application, $m (2010–2013)

TABLE 57 Asia-Pacific market breakdown by application, $m (2014–2020)

TABLE 58 India market breakdown by end-user, $m (2010 – 2013)

TABLE 59 India market breakdown by end-user, $m (2014 – 2020)

TABLE 60 India market breakdown by application, $m (2010–2013)

TABLE 61 India market breakdown by application, $m (2014–2020)

TABLE 62 China market breakdown by end-user, $m (2010 – 2013)

TABLE 63 China market breakdown by end-user, $m (2014 – 2020)

TABLE 64 China market breakdown by application, $m (2010–2013)

TABLE 65 China market breakdown by application, $m (2014–2020)

TABLE 66 Japan market breakdown by end-user, $m (2010 – 2013)

TABLE 67 Japan market breakdown by end-user, $m (2014 – 2020)

TABLE 68 Japan market breakdown by application, $m (2010–2013)

TABLE 69 Japan market breakdown by application, $m (2014–2020)

TABLE 70 Australia market breakdown by end-user, $m (2010 – 2013)

TABLE 71 Australia market breakdown by end-user, $m (2014 – 2020)

TABLE 72 Australia market breakdown by application, $m (2010–2013)

TABLE 73 Australia market breakdown by application, $m (2014–2020)

TABLE 74 Key P&L Metrics of Glanbia plc

TABLE 75 Product Segment of NBTY, Inc.

TABLE 76 Key P&L Metrics of NBTY, Inc.

TABLE 77 Product segment of Reckitt Benckiser Group plc

TABLE 78 Key P&L Metrics of Reckitt Benckiser Group plc

TABLE 79 Product categories of Archer Daniels Midland Company

TABLE 80 Key P&L Metrics of Archer Daniels Midland Company

TABLE 81 Key P&L Metrics of E.I. du Pont de Nemours and Company

TABLE 82 Key P&L Metrics of Koninklijke DSM N.V.

TABLE 83 Product segment of BASF SE

TABLE 84 Key P&L Metrics of BASF SE

TABLE 85 Key P&L Metrics of Integrated BioPharma, Inc.

TABLE 86 Key P&L Metrics of Bayer AG

TABLE 87 Key P&L Metrics of Otsuka Holdings Co., Ltd.

TABLE 88 Key P&L Metrics of Nutraceutical International Corporation

TABLE 89 Product segment of Herbalife Ltd.

TABLE 90 Key P&L Metrics Herbalife Ltd.

TABLE 91 Lists of Abbreviations

FIG. 1 Vitamin Supplements Market- Market Scope

FIG. 2 Research Methodology For Vitamin Supplements Market

FIG. 3 Asia-Pacific urban population growth, 2000 – 2050 (Billion)

FIG. 4 Healthcare R&D expenditures, 2010 – 2012 ($b)

FIG. 5 Global adult women consumption of vitamin supplements, $m (2010 – 2020)

FIG. 6 Global adult men consumption of vitamin supplements, $m (2010 – 2020)

FIG. 7 Global elderly citizen consumption of vitamin supplements, $m (2010 – 2020)

FIG. 8 Global vitamin supplements market in food and beverage industry, $m (2010 – 2020)

FIG. 9 Global vitamin supplements market in healthcare industry, $m (2010 – 2020)

FIG. 10 Global vitamin supplements market in personal care industry, $m (2010 – 2020)

FIG. 11 The U.S. vitamin supplements market share by competitors (2013)

FIG. 12 The U.S. vitamin supplements market share by distribution channel (2013)

FIG. 13 Canada vitamin supplements market share by competitors (2013)

FIG. 14 Canada vitamin supplements market share by distribution channel (2013)

FIG. 15 Germany vitamin supplements market share by competitors (2013)

FIG. 16 Germany vitamin supplements market share by distribution channel (2013)

FIG. 17 France vitamin supplements market share by competitors (2013)

FIG. 18 France vitamin supplements market share by distribution channel (2013)

FIG. 19 Italy vitamin supplements market share by competitors (2013)

FIG. 20 Italy vitamin supplements market share by distribution channel (2013)

FIG. 21 The U.K. vitamin supplements market share by competitors (2013)

FIG. 22 The U.K. vitamin supplements market share by distribution channel (2013)

FIG. 23 Spain vitamin supplements market share by competitors (2013)

FIG. 24 Spain vitamin supplements market share by distribution channel (2013)

FIG. 25 India vitamin supplements market share by competitors (2013)

FIG. 26 India vitamin supplements market share by distribution channel (2013)

FIG. 27 China vitamin supplements market share by competitors (2013)

FIG. 28 Chinese vitamin supplements market share by distribution channel (2013)

FIG. 29 Japan vitamin supplements market share by competitors (2013)

FIG. 30 Japan vitamin supplements market share by distribution channel (2013)

FIG. 31 Australia vitamin supplements market share by competitors (2013)

FIG. 32 Australia vitamin supplements market share by distribution channel (2013)

FIG. 33 Porter’s five forces of competitive position analysis

FIG. 34 Global vitamin supplements market share by competitors (2013)

FIG. 35 Global vitamin supplements market share by distribution channel (2013)

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