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World Internet Services Markets

Published: Dec 2014 | No Of Pages: 60 | Published By: IDate

This report provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2018.

  • Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming
  • The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
  • 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
  • The total telco services market is also provided as a means of comparison with the OTT services market

Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such as Alibaba with their recent IPO. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE's perspectives and outlook.

Geographic coverage

Europe

  • France
  • Germany
  • Italy
  • Spain
  • Russia
  • Switzerland
  • Turkey
  • United Kingdom

Americas

  • United States
  • Brazil

Asia/Pacific

  • China
  • Japan
  • South Korea
  • India

Africa/Middle-East

  • South Africa

Indicators by country

Access indicators

  • Internet subscribers (millions)
  • Annual growth rate
  • Internet density
  • Fixed Internet users (millions)
  • Annual growth rate
  • Fixed Internet penetration
  • Mobile subscribers (millions)
  • Annual growth rate
  • Mobile density
  • Mobile Internet users (millions)
  • Annual growth rate
  • Mobile Internet penetration

Online advertising revenues (million EUR)

  • Annual growth rate
  • Display revenues (million EUR)
  • Of which RTB revenues (million EUR)
  • Annual growth rate (%)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Annual growth rate
  • Social networks paid revenues (million EUR)
  • Annual growth rate
  • Social networks advertising revenues (million EUR)

Mobile

  • Total mobile revenues (million EUR)
  • Annual growth rate
  • Paid mobile application revenues (million EUR)
  • Annual growth rate
  • Mobile advertising revenues (million EUR)
  • Annual growth rate

OTT video

  • Total OTT video revenues (million EUR)
  • Annual growth rate
  • OTT video paid revenues (million EUR)
  • Annual growth rate
  • OTT video advertising revenues (million EUR)
  • Annual growth rate

OTT communication

  • OTT communication revenues (million EUR)
  • Annual growth rate

Cloud

  • Cloud revenues (million EUR)
  • Annual growth rate

E-commerce

  • E-commerce revenues (million EUR)
  • Annual growth rate
  • Of which M-commerce revenues (million EUR)
  • Annual growth rate
  • Share of M-commerce

Online gaming

  • Online gaming revenues (million EUR)

Population

1. Executive summary
1.1. World OTT services market to reach 475 billion in 2018
1.2. Cloud dominates the paid OTT market, RTB growing in display advertising
1.3. Whilst some OTT markets see total dominance, others see fierce competition
1.4. The telco vs OTT service market perspective reveals telcos have clear lead

2. Methodology
2.1. List of indicators by country
2.2. Sources

3. Key Internet players
3.1. The diversification of major OTTs; different assets, same goals
3.2. Acquisitions a common method used for the Internet giants to diversify
3.3. Large differences in Internet services per-user revenues for the Internet giants
3.4. More large-scale Internet IPOs are now appearing
3.5. Google: King of search also the king of advertising
3.6. Google: The strategy is to be everywhere, mainly Google branded
3.7. Facebook: Strengthening in mobile ads, as declared in IP
3.8. Facebook: The strategy is maintain dominance in all communication types
3.9. Amazon.com: Taking cash flow (reinvestment) over net income
3.10. Amazon.com: The strategy is to diverse into Amazon branded contents
3.11. Apple: Mobile device sales dominate revenues, digital content accounts for 5%
3.12. Apple: The strategy remains tight Apple branding leading to hardware sales
3.13. Microsoft: A steady revenue breakdown over the past 5 years
3.14. Microsoft: Strategy attempting to increase relevance in digital revenues

4. Online search
4.1. Online search; market at a glance
4.2. Google global leader, with other regional leaders in some markets

5. Cloud
5.1. Cloud: market at a glance
5.2. Both personal and enterprise cloud markets are competitive
5.3. Telcos can expect solid enterprise cloud revenue growth up to 2018

6. Communication
6.1. Communication: market at a glance
6.2. Communication becoming an integral part of a platform
6.3. OTT communication to continue to account for little of the market

7. E-commerce
7.1. E-commerce: market at a glance
7.2. Localisation particularly important in eCommerce
7.3. Telcos' focus is on carrier billing and in-store payment for mobile payment

8. Social networks
8.1. Social networks: market at a glance
8.2. Facebook reigns supreme, with some local variants

9. OTT video
9.1. OTT video: market at a glance
9.2. OTT video has various leaders depending on angle taken
9.3. Telcos are also diversifying into the OTT video market

10. Paid mobile applications
10.1. Paid Mobile Applications: market at a glance
10.2. Free and in-app models dominate the popular apps

11. Online advertising
11.1. Online and Mobile advertising: market at a glance
11.2. Google dominates, whilst Facebook challenges in display ads

12. RTB
12.1. RTB was the fastest growing advertising sector in 2013 (and 2012)
12.2. Different approaches from the various players

1. Executive summary
Figure 1: World OTT Services market, 2010-2018
Figure 2: Evolution of fixed and mobile Internet penetration worldwide
Figure 3: Breakdown of OTT paid service revenues, 2014 and 2018
Figure 4: Breakdown of OTT ad funded revenues, 2014 and 2018
Figure 5: Comparison of global telco and OTT service market revenues
Figure 6: Regional breakdown of telco and OTT service market revenues, 2018

3. Key Internet players
Figure 7: Major OTTs diversifying into various service domains
Figure 8: List of high-profile tech acquisitions
Figure 9: High-tech acquisitions by Facebook, Amazon, Google & Apple
Figure 10: Estimated annual per-user revenue for digital content, worldwide 2011 to 2013
Figure 11: Top 10 largest US Internet IPOs
Figure 12: Late 2014 expected to see five Internet IPOs of over one billion USD
Figure 13: Global and select countries' search engine market share, based on searches conducted, 2013
Figure 14: Google revenue breakdown 2009 to 2013
Figure 15: Google's largest acquisitions
Figure 16: Google acquisitions from end 2013 to beginning 2014
Figure 17: Facebook revenue breakdown, 2013
Figure 18: Share of advertising revenue between fixed and mobile, 2013 and 2013
Figure 19: Major Facebook acquisitions
Figure 20: Amazon's cash from operations vs net income
Figure 21: Major Amazon acquisitions
Figure 22: Breakdown of net sales of Apple products for 2011 to 2013
Figure 23: Major Apple acquisitions
Figure 24: Pandora and Spotify have the lead over Beats
Figure 25: Breakdown of Microsoft revenues for 2009 to 2013
Figure 26: Major Microsoft acquisitions

4. Online search
Figure 27: Search advertising revenues worldwide and regional breakdown, 2010-2018
Figure 28: Global online advertising revenues breakdown in terms of advertising formats (display, search, other) 2010-2018
Figure 29: Effect of national control in China on Google
Figure 30: Global and select countries' search engine market shares, based on searches conducted, 2013

5. Cloud
Figure 31: Cloud revenues worldwide and regional breakdown, 2010-2018
Figure 32: US usage of major cloud media services
Figure 33: Iaas/Paas market share 2013: USD 27B
Figure 34: Growth of enterprise cloud revenue worldwide, by type of player, 2013-2018

6. Communication
Figure 35: OTT communication revenues worldwide and regional breakdown, 2010-2018
Figure 36: Select communication OTT monthly active users
Figure 37: Communication OTT MAU and business models
Figure 38: Total communication revenue forecast, USA 2012-2020

7. E-commerce
Figure 39: ecommerce revenues worldwide and regional breakdown, 2010-2018
Figure 40: M-commerce revenues and its percentage of e-commerce, 2010 to 2018
Figure 41: Chinese B2C E-Commerce market share (2013)
Figure 42: Top 10 Online-shops in Germany
Figure 43: Japanese e-commerce market share

8. Social networks
Figure 44: Social networks revenues worldwide and regional breakdown, 2010-2018
Figure 45: Social network revenue, paid vs advertising share, 2018
Figure 46: Leading social networks worldwide as of October 2014, ranked by number of active users
Figure 47: World map of social networks
Figure 48: Leading social networks in Russia

9. OTT video
Figure 49: OTT video revenues worldwide and regional breakdown, 2010-2018
Figure 50: OTT video revenue, paid vs advertising share, 2018
Figure 51: Top US Online video content properties
Figure 52: Market share of the Top 10 Video sites
Figure 53: Online movie sales and rentals revenue shares per user, 2013
Figure 54: OTT service subscriptions (2012-2014)
Figure 55: Telco vs OTT markets for video, 2013 and 2018

10. Paid mobile applications
Figure 56: Paid mobile apps revenues worldwide and regional breakdown, 2010-2018
Figure 57: Paid mobile applications annual revenue per mobile Internet user, 2010-2018
Figure 58: Top mobile apps worldwide
Figure 59: Worldwide Mobile App Store Revenue format breakdown

11. Online advertising
Figure 60: Online advertising revenues worldwide and regional breakdown, 2010-2018
Figure 61: Mobile advertising revenues worldwide and as a share of online adverting revenues
Figure 62: Player shares of online advertising revenue, in 2013
Figure 63: Player shares of mobile advertising revenue, in 2013

12. RTB
Figure 64: RTB revenues worldwide and regional breakdown, 2010-2018
Figure 65: RTB revenues worldwide and as a share of display advertising revenues

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