Baby related products have been considered as second largest category in total beauty and personal care market. Due to large number of new born babies and rising personal disposable income, the baby personal care market has showcased an upliftment in its overall growth.
Baby hygiene products are generally referred as wipes, disposable diapers and other related products. The enhancement in lifestyle and significance of child safety as the core growth drivers is anticipated to expand the growth of baby hygiene products market in the next few years.
Luxury products consist of footwear, clothes, watches and other related accessories available either in physical stores or in online stores which are generally quite expensive and are targeted on premium class. It has been noticed that, mothers all across the globe are spending significant amount on clothing and other accessories for their children as they believe that the way a kid is dressed is usually a reflection of parents’ dressing sense. Proper channel of distributing the products, various promotion techniques and influential marketing are some of the factors impacting the demand for luxury products all over the world.
The rise in ratio of females in the overall workforce of India and China has led to increased demand for convenient baby care products that save time and fulfil the nutritional needs of infants. Women are now increasingly relying upon brand-named baby care products in order to provide adequate care/nutrition to their children. Due to substantial rise in discretionary income of the people in India and China, consumers are now willing to pay more for convenient and reliable baby care products. In addition, factors such as word-of-mouth and attractive marketing are largely responsible for adoption of baby food products in the countries. As a result, these factors are estimated to continue leading the market growth in India and China in the coming years.
Infant formula refers to manufactured food, typically designed to be similar to that of human mother’s milk. These products are designed for babies of upto three years of age. The formula is available in powder, concentrated liquid or ready-to-feed forms. This makes infant formula convenient and easy to feed for both mother as well as baby. Infant formula can be used in various cases including inability of baby to breastfeed, mother’s health, undernourished baby and also personal preferences.
With the overall rising expenditure over various baby care products, the baby food and formula market is estimated to witness strong growth in the coming years. Baby food refer to soft and easily consumable food made specifically for babies. Baby food and formula is made for babies of age ranging from six months upto two years. Popular baby food and formula products include infant formula, baby cereals, bottled food, snacks & meals, nutritional supplements and frozen baby food.
Due to rising discretionary income and health awareness in India and China, the baby diapers market here has witnessed substantial growth in the past few years. People are now increasingly turning towards disposable baby diapers so as to eliminate the hassle in traditional cloth-based nappies. Baby diapers are available in both types; open as well as pants. This makes convenient to use and preferable over traditional nappies. Baby diapers are typically made using cloth or synthetic disposable material. These can be broadly classified into cloth diapers, disposable diapers, training nappies and swim pants.
Baby diapers refer to a type of underwear, worn by babies and children, to allow the user to urinate or defecate without the need for going to the toilet. Diapers are designed to absorb the waste products so as to prevent staining/soiling of the external clothing. Baby diapers are typically made using cloth or synthetic disposable material. These can be broadly classified into cloth diapers, disposable diapers, training nappies and swim pants. Amongst these, cloth diapers and disposable diapers are the most popular products used worldwide.
Strollers or push chairs/buggies are used to carry infants and small children, typically up to three years old. Strollers are designed to enable easy traveling for babies, making it convenient for the parents. In the past few years, companies are manufacturing baby strollers according to the perpetually changing lifestyle and parenting attributes.