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Benchmarking The Navigation Markets In The Us & Eu

Published: Jan 2010 | No Of Pages: 25 | Published By: SBD

Product Synopsis

Historically, innovation within the navigation industry came primarily from Japanese or European vehicle manufacturers. But according to recent research from SBD, the US navigation industry is better positioned to make the shift towards connected and upgradeable navigation systems. In the longer term, the automotive industries of both Europe and the US will need closer collaboration in order to avoid developing solutions that are not future proof.

SBD’s report outlines the current differences between OE navigation systems offered in Europe and the US along with analysis on whether future evolutions will increase the differences or bring the two markets closer together.

This report will help you to:

  • Learn how the US navigation market has evolved to become a leader in innovation
  • Compare key features like HMI and traffic information trends between European and the US OE navigation systems
  • Develop short term and long term strategies for offering connected and flexible navigation
  • Understand the differences in business models, technology and partnerships used for connected navigation in the EU and US

1. Executive summary
1.1 Introduction
1.2 60-second summary of conclusions
1.3 Summary of key points

2. Understanding the differences between US and EU navigation
2.1 Introduction
2.2 Map storage trends 9
2.3 HMI trends
2.4 Destination search trends
2.5 Platform updateability trends
2.6 Traffic information trends
2.7 Non-traffic information trends
2.8 Availability trends ~ Industry-as-a-whole
2.9 Availability trends ~ Brand-specific
2.10 Fitment strategy
2.11 Pricing strategy

3. Understanding the future direction of US & EU navigation
3.1 Introduction
3.2 Short-term objective ~ Connected navigation
3.2.1. Technology differences
3.2.2. Partnership differences
3.2.3. Business model differences
3.3 Longer-term future ~ Flexibility


Figure 1. US strengths for deploying flexible and connected navigation
Figure 2. Short-term innovation vs long-term collaborations
Figure 3. Understanding current and future differences of navigation in US and EU
Figure 4. Availability of cellular-connected navigation services by brand
Figure 5. Connectivity solutions for offering connected navigation services
Figure 6. In-house vs partnerships in Europe and USA
Figure 7. Differences in business models used for connected navigation in US and EU

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