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Look-alike Aftermarket Navigation In China And Counter Strategies For Oems

Published: Jan 2010 | No Of Pages: 37 | Published By: SBD

Product Synopsis

In this exclusive study by SBD, the look-alike segment of China's navigation market is dissected with information on key players, sales forecasts and future strategies as well as an additional FREE database containing over 800 aftermarket systems, their target vehicle models and photographs of all systems.

The final section in the report outlines aggressive, collaborative and passive strategies for vehicle manufacturers to counteract the effect of these products on their own navigation and telematics offerings.

This report will enable you to:

  • Learn the activities of the Chinese aftermarket navigation industry and why it is so successful
  • React faster than competitors in developing counter-strategies to China’s look-alike navigation products and services
  • Retain revenue streams and customer control over aftermarket navigation suppliers
  • Develop China-specific solutions that are more competitive in terms of features and pricing

1. Executive summary
1.1 Introduction
1.2 Explanations of terminology
1.3 60-second summary of conclusions
1.4 Summary of key points

2. Current trends for aftermarket embedded navigation
2.1 Introduction
2.2 The value chain for aftermarket navigation in China
2.3 Key players within the industry
2.3.1 Digital mapping providers for the aftermarket sector
2.4 Target vehicle trends
2.4.1 Volume brands
2.4.2 Japanese brands
2.5 Pricing trends
2.6 Retail channel trends
2.7 Future outlook and sales forecast

3. Future strategies for the aftermarket navigation suppliers
3.1 Introduction
3.2 Generation 2.0 - Shifting from copy-cats to innovators
3.2.1 New HMI - Solving the pinyin problem
3.2.2 Improved integration - Meeting high consumer expectations
3.2.3 Advanced infotainment - Quickly adapting to new demands
3.3 Generation 3.0 - Deployment of aftermarket telematics
3.3.1 Proprietary telematics services
3.3.2 Collaborative telematics services
3.4 Future outlook

4. Future strategies for vehicle manufacturers
4.1 Introduction
4.2 Understanding the threat posed by aftermarket navigation
4.3 Strategies for premium segments
4.4 Strategies for volume segments
4.4.1 Aggressive - Disrupt and compete
4.4.2 Collaborative - Develop partnerships
4.4.3 Passive - Withdraw and adapt
4.5 Future outlook


Fig. 1 Developing win-win collaborations with aftermarket suppliers
Fig. 2 Understanding the threat of aftermarket navigation and identifying OE strategies
Fig. 3 Proportion of aftermarket systems targeted at volume vs premium models
Fig. 4 Aftermarket systems for premium brands brands
Fig. 5 Percentage of aftermarket embedded systems by target brand
Fig. 6 Price difference between aftermarket and OE navigation - by brand
Fig. 7 Result of dealership interviews
Fig. 8 Aftermarket embedded navigation systems sales forecast
Fig. 9 The shift from 1st generation to 2nd and 3rd generation systems
Fig. 10 Destination entry methods in China
Fig. 11 The shift from 2-DIN to integrated systems
Fig. 12 New features being implemented by aftermarket systems
Fig. 13 The need for telematics in China
Fig. 14 Overview of aftermarket suppliers with planned telematics services
Fig. 15 Threats to OE navigation
Fig. 16 Navigation strategies available to volume vehicle manufacturers

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