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New TV Platforms

Published: Nov 2014 | No Of Pages: 35 | Published By: IDate

Product Synopsis

Competition or cooperation between the Internet, TV and CE worlds?

Over the last few years, video offerings have become richer, more fragmented and more interactive.

Control of the service consumption platform has become a major issue of managing the link with consumers and monetising services.

Three major industries are now teaming up or competing in the connected TV platforms market: Internet giants, Broadcasters and distributors of television services, Consumer electronics equipment manufacturers.

This report details the features, services, potential partners and types of devices that provide
access to the platforms of the major players.

It highlights issues related to controlling the platform for the three sectors and the differences between strategies adopted.

It identifies several trends common to the various sectors for the future of connected TV platforms.
Finally, it looks at potential competition and cooperation between the different industries.

1. Executive Summary

2. Methodology & definitions

3. Evolution of the connected TV environment

4. The Internet players
4.1. The Web and software giants
4.1.1. Amazon
4.1.2. Apple
4.1.3. Google
4.1.4. Microsoft
4.2. Viral platforms
4.2.1. Dailymotion
4.2.2. Facebook
4.2.3. YouTube
4.3. Can Internet players establish their platforms?

5. Players linked to the TV sector
5.1. Initiatives related to FTA television
5.1.1. HbbTV
5.1.2. Hybridcast
5.1.3. YouView
5.2. Solutions related to pay-TV
5.2.1. Cisco MediaHighway
5.2.2. Mediaroom/MediaFirst
5.2.3. OpenTV 5 Connectware 21
5.2.4. RDK
5.2.5. TiVo
5.2.6. Wyplay
5.3. Where do traditional channels and software solutions fit in?

6. CE equipment manufacturers
6.1. TV and streaming device manufacturers
6.1.1. LG
6.1.2. Samsung
6.1.3. Roku
6.1.4. Sony
6.2. Alliances
6.2.1. Huan TV
6.2.2. Smart TV alliance
6.3. Renewed focus on hardware for TV manufacturers?

7. A shift towards a new TV ecosystem
7.1. A certain streamlining of the market
7.2. Competition or cooperation between the Internet, TV and CE worlds?

Table1: Overview of Amazon Fire TV
Table2: Key features of Apple TV
Table3: Overview of Google's Chromecast
Table4: Overview of Google's TV platform
Table5: Overview of the Xbox ecosystem
Table6: Overview of Dailymotion
Table7: Overview of Facebook's video ecosystem
Table8: Overview of YouTube
Table9: Overview of HbbTV
Table10: Overview of Hybridcast
Table11: Overview of YouView
Table12: Overview of MediaHighway
Table13: Overview of Mediaroom/MediaFirst
Table14: Overview of OpenTV 5
Table15: Overview of RDK
Table16: Overview of Wyplay
Table17: Overview of LG's webOS platform
Table18: Overview of Samsung's main platform
Table19: Overview of the PlayStation ecosystem
Table20: Overview of Huan TV
Table21: Overview of the Smart TV Alliance

Figure 1: Market share for smartphones platforms, 2009–2012
Figure 2: The Amazon Fire TV interface
Figure 3: The Apple TV interface
Figure 4: The Android TV interface
Figure 5: The Nexus Player running Android TV
Figure 6: The Xbox One interface
Figure 7: Example of paid content offered on Dailymotion by OpenVOD
Figure 8: The YouTube Movies VOD service interface
Figure 9: HbbTV deployment in Europe
Figure 10: The Hybridcast service concept
Figure 11: The YouView interface
Figure 12: The 'Snowflake' interface, offered by Cisco's Videoscape division
Figure 13: The MediaFirst interface
Figure 14: OpenTV Connectware
Figure 15: The 'Gravity' interface, offered by the Kudelski Group for OpenTV 5
Figure 16: The RDK architecture
Figure 17: The TiVo interface
Figure 18: The concept behind 'Frog By Wyplay'
Figure 19: Growth in global sales (retail) of connectable televisions, 2010 2018
Figure 20: The webOS interface from LG
Figure 21: The Evolution Kit for Samsung Smart TVs
Figure 22: The Smart Hub interface
Figure 23: Comparison of the Roku TV interface for TCL and Hisense
Figure 24: The PlayStation 4 interface
Figure 25: Example of an e-commerce service available for the Huan TV platform
Figure 26: Smart TV alliance
Figure 27: Example of migrating to an architecture based on HTML 5.0
Figure 28: Overview of positionings

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