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Next Gen TV 2020

Published: Sep 2012 | No Of Pages: 85 | Published By: IDate

Product Synopsis

In 2012, new video services account for EURO 7 billion of the world video market, which represents 3% of global video revenues. This report looks at the developments, key trends and disruptive items in the TV and video sectors, and presents IDATE's vision of what the market will look like by 2020. It presents the market assessment for 2011 and offers forecasts and statistics for future years.

1. Executive Summary

2. Methodology

3. 2020 scenarios
3.1. Major changes by 2020
3.1.1. Changes in video content consumption patterns
3.1.2. Changes in video services
3.1.3. Changes in video content distribution solutions
3.1.4. Changes in business models
3.1.5. Changes in commercial distribution: three competing strategies
3.2. Evaluation of impacts by 2020
3.2.1. The influence of new services on the video market in 2011
3.2.2. Market distortions expected in 2020

4. Disruptive and innovating items
Smartphones and tablets: growth drivers for TV/video consumption?
4.1. Smartphones mark the return of video on-the-go
4.2. Growth in use parallel to expansion of smartphone line-up
4.3. Usage at the expense of the TV?
4.4. Are smartphones about to be replaced by tablets?
4.5. A multifunctional tablet that has rapidly become popular
4.6. High adoption of video services
4.7. Tablets better suited to long-format video than other mobile devices
4.8. But mobile devices still predominate
4.9. More content being watched, rather than same content watched on a different device
4.10. How is the situation likely to evolve?

5. Disruptive and innovating items
Multi-screen and access to content: the rise of ATAWAD
5.1. Less attachment to owning content but a need for access
5.2. A rationale that is fully understood by content providers as well as telco operators
5.3. The need to develop ecosystems that enable access to content across all devices
5.4. How is the situation likely to evolve?

6. Disruptive and innovating items
Companion devices: Promoting the growth of Social TV
6.1. What is a companion device?
6.2. Equipment & usage
6.3. Companion screens are contributing to the emergence of Social TV
6.4. How is the situation likely to evolve?

7. Disruptive and innovating items
The emergence of the connected TV
7.1. The scope of connected TV
7.2. Connected TV delivery models
7.3. What ordering services are available for connected TV?
7.4. Strategies used by key players in the connected TV market
7.5. How is the situation likely to evolve?

8. Disruptive and innovating items
Release windows & cord-cutting
8.1. Release windows: a value distribution tool
8.2. The threat of cord-cutting
8.3. Cord-cutting: What's at stake for the industry?
8.4. How is the situation likely to evolve?

9. Disruptive and innovating items
The gradual containment of piracy
9.1. Different forms of piracy
9.2. P2P
9.3. Direct download and streaming
9.4. Changes in usage tied to the illegal consumption of video content
9.5. Changes brought about by the shutting down of MegaUpload
9.6. How is the situation likely to evolve?

10. Disruptive and innovating items
Community platforms: prime candidates for premium content distribution
10.1. Near-universal adoption of online video...
10.2. largely driven by UGC sites stagnation
10.4. which benefits premium video services
10.5. Integration of professional quality content with video community platforms
10.6. Competition between social networks
10.7. How is the situation likely to evolve?

Table 1: Overview of key trends
Table 2: World video services market in 2011
Table 3: Average growth of world video services market between 2011 and 2020
Table 4: Breakdown of world video services market in 2020
Table 5: Canal+ and CanalSat multi-screen offerings
Table 6: Major P2P protocols and software
Table 7: Top three video sites by number of video views, by country
Table 8: Engagement of Europ. Web users on entertainment sites between Aug. 10 and Aug. 11
Table 9: Online video consumption in France between 2009 and 2012

Figure 1: The three video distribution models in 2020
Figure 2: Breakdown of world video services market in 2011
Figure 3: Breakdown of new services market in 20114
Figure 4: Managed networks share of the on-demand services market, by country, 2011
Figure 5: Segments contribution to growth, 2011-2020
Figure 6: Breakdown of new services market, 2011-2020
Figure 7: Breakdown of pay services (VOD and SVOD), 2011-2020
Figure 8: Managed networks share of the on-demand services market, by country, 2020
Figure 9: Breakdown of the OTT services market between PC and TV, 2011-2020
Figure 10: Growth of smartphone installed base in EU-5, between 2010 and 2011
Figure 11: Plans to purchase consumer electronics in the next 12 months
Figure 12: Mobile TV/video usage in 2010
Figure 13: Video usage on smartphones in 2011
Figure 14: Tablet sales forecasts, 2010-2016
Figure 15: Leading personal uses of tablets
Figure 16: Tablets ability to replace existing devices
Figure 17: Motivations for purchasing a tablet computer
Figure 18: Daily tablet use for video viewing
Figure 19: Breakdown of time spent on the iPhone and the iPad for TV programs and movies
Figure 20: Type of content consumed depends on screen size
Figure 21: Daily video consumption on a mobile device
Figure 22: Flex View home page on PC
Figure 23: Flex View app on the iPad
Figure 24: Sky Go application in various environments
Figure 25: Home page for subscription VOD service CanalPlay Infinity from Canal+
Figure 26: BBC iPlayers multi-screen presence
Figure 27: Hulu Pluss multi-screen presence
Figure 28: NETIA content delivery model
Figure 29: Samsung TV Remote application
Figure 30: TiVo application for iPad
Figure 31: Smartphone penetration in the US, Japan and the major European countries
Figure 32: Current TV/mobile device multitasking rates in the US in Q1 2011
Figure 33: Use of tablets and smartphones while watching programs on the TV
Figure 34: Overview of services allowing TV viewers to chat about programs
Figure 35: Social media application on a Samsung Smart TV
Figure 36: Typing text with the TV Remote application
Figure 37: Image recognition with TVcheck application
Figure 38: Orange TVcheck application for the iPhone
Figure 39: Volume of interactions on Twitter and Facebook before, during and after a TV program
Figure 40: Zeebox-compatible devices
Figure 41: "Click to buy" buttons
Figure 42: Connected TV access technologies
Figure 43: YouTube on Sony Bravia Internet Video
Figure 44: Sony Bravia Internet Widgets Yahoo! News widget
Figure 45: Positioning of the offerings of connected TV players
Figure 46: New Sony touchpad remote for Google TV
Figure 47: LG Magic Motion Remote
Figure 48: Virtual keyboard displayed on the TV for entering text with the Nintendo Wii Remote
Figure 49: Microsofts Kinect voice and gesture recognition system
Figure 50: Panasonic Viera Remote app for the iPhone
Figure 51: Positioning of the key players in connected TV
Figure 52: Traditional vs. new release windows
Figure 53: Change in market value of video on physical media and VOD, France, 2004-2011
Figure 54: Positioning of main video services on managed networks and OTT in the release windows in the US
Figure 55: Promotional image for the series House of Cards
Figure 56: Trade-offs between managed and OTT services
Figure 57: Breakdown of pay-TV revenues in France
Figure 58: Breakdown of OTT VOD revenues in France
Figure 59: Xfinity app on Samsung TVs
Figure 60: Xfinity app on the iPad
Figure 61: Change in TV subscribers in the US, by platform
Figure 62: Usual consumption mode for TV series, United States
Figure 63: P2P network
Figure 64: Client-server network
Figure 65: Searching in Emule
Figure 66: The Pirate Bay home page
Figure 67: Number of unique visitors to streaming and P2P services, France, 2009 to 2011
Figure 68: Bandwidth usage in Europe, beginning of 2012
Figure 69: ACTA signatory countries
Figure 70: Change in average daily audience of catch-up TV and streaming services in Franc
Figure 71: Change in average daily audience of VOD and streaming services in France
Figure 72: Online video usage by country, 2011 and 2016
Figure 73: Proportion of Web users who watch videos, by age group, in the US
Figure 74: Video views per month per user, in the US
Figure 75: Mobile video usage by country, 2011 and 2016
Figure 76: Youku home page
Figure 77: Tudou home page
Figure 78: Change in number of video views per user in the US
Figure 79: Change in online video consumption in France, the UK and Germany
Figure 80: Number of requests made online on BBC iPlayer
Figure 81: Example of Motion Maker page: R

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