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Report on Health Food Industry in China Proposal

Published: Jun 2015 | Published By: ASKCI Consulting Co., Ltd.
With living standard improving, the demand for health product increases as well. In general, the health food market in China demonstrates an increasing trend. It was estimated that the total sales of health food in China was nearly RMB140 billion by 2013. Based on market segment, the health food industry in China can be divided into several categories, namely, dietary supplements, weight management, children’s dietary supplements, traditional nutrition health food, etc., of which dietary supplements is the most popular one. With the release of The Food Industry Second Five Year Plan, health food industry demonstrates a promising future. It is estimated that by 2019, the sales of health food in China will reach RMB300 billion. In this report, ASKCI analyzes health food in China to provide understanding of this industry in terms of market demand, product category, key players, etc. Meanwhile, recommendations will be given at the end of the report to describe the prospect and provide forward-thinking strategies. 1)The Aim of Report ?To provide readers with comprehensive and in-depth understanding of Chinese health food industry; ?To analyze market and current development of the industry to indicate its potential; ?To analyze drivers and barriers of the industry; ?To reveal opportunities for health food industry in China. 2)Benefit from the Report ?Obtain latest information of health food industry, such as market size, product category, key players, etc.; ?Discover market opportunities in different segments; ?Find out how Chinese health food market will change and how your business can be involved in; ?Keep informed of your competitors/their activities in China; ?Learn about key market drivers and barriers; ?Share this information within your organization using free global intranet license. 2. SCOPE OF INVESTIGATION The report will investigate Chinese health food industry from the following aspects: ?Development of health food industry; ?Market analysis; ?Product category; ?Key players and related information; ?Commercial opportunity.
Part Contents Executive Summary Definition and Methodology I Introduction to Health Food in China I-1 Characteristics of Health Food Industry I-2 Health Care Spending Trend I-3 Development of Health Food Industry I-4 Current Situation of Health Food Industry II Market Analysis of Health Food Industry in China II-1 Market Size II-2 Product Structure II-3 Market Segment II-4 Brand Structure II-5 Distribution Channel III Import and Export Analysis of Health Food Industry IV Analysis of Sports Nutrition Industry in China IV-1 Development of Sports Nutrition in the Globe IV-2 Development of Sports Nutrition in China V Product Analysis of Health Food Industry in China V-1 Immune Health Support V-1.1 Product Number V-1.2 Product Category of Some Companies V-2 Reduce Blood Lipid V-3 Reduce Blood Glucose V-4 Antioxidants V-5 Improve Memory V-6 Relieve Vision Fatigue V-7 Improve Lead Release V-8 Clear Throat V-9 Reduce Blood Pressure V-10 Improve Sleep V-11 Increase Lactation V-12 …… VI Key Listed Companies of Health Food Industry in China VI-1 Dong-E-E-Jiao Co., Ltd. VI-1.1 Development Overview VI-1.2 Main Products VI-1.3 Competitive Advantage VI-1.4 Development Strategy VI-2 Shanghai Jiao Da Onlly Co., Ltd. VI-3 Shenzhen Neptunus Bioengineering Co., Ltd. VI-4 Chongqing Taiji Industry (Group) Co., Ltd. VI-5 Hainan Yedao Co., Ltd. VI-6 Joincare Pharmaceutical Industry Group Co., Ltd. VI-7 Harbin Pharmaceutical Group Co., Ltd. VII Key Non-listed Companies of Health Food Industry in China VII-1 Amway China VII-2 Nanfang Lee Kum Kee Co., Ltd. VII-3 Perfect (China) Co., Ltd. VII-4 Herbalife (China) Health Product Co., Ltd. VII-5 Yessamin (Nantong) Health Co., Ltd. VII-6 Shandong Tiandijian Biological Engineering Co., Ltd. VII-7 Zhen-Ao Group VII-8 Shenzhen Wanji Pharmaceutical Co., Ltd. VIII Prospect of Health Food Industry in China IX Conclusion and Recommendations ASKCI's Legal Disclaimer
List of Table II-2-1 Product structure of health food III-1-1 Import and export of traditional Chinese medicine health food, 2010-2013 VI-1.2-1 Product list of Dong-E-E-Jiao in 2014 …… List of Figure II-1-1 Sales trend of health food industry, 2008-2014 II-3-1 Sales trend of health food by market segment, 2010-2013 VI-1.3-1 Income and revenue of Dong-E-E-Jiao in 2014 ……
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