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Wearables and its verticals - Reality check and market outlook

Published: Dec 2014 | No Of Pages: 43 | Published By: IDate

This report describes the wearables ecosystem, in terms of applications and related business models.

It analyses the wearables strategies of all types of players along the value chain.

It describes the main drivers and barriers for wearables market take-off. It also provides forecasts in volume and in value for the main wearables categories.

List of players studied

  • Adidas
  • Apple
  • AT&T
  • Axa
  • Bitgym
  • Casio
  • Discovery
  • Endomendo
  • Fitbit
  • Garmin
  • Google
  • GoPro
  • JawboneMicrosoft (Nokia)
  • Motorola
  • Nike
  • Pebble
  • Polar
  • Samsung
  • Sony
  • Suunto
  • RunKeeper
  • Runtastic
  • Philips
  • Timex
  • Withings

Slideshow contents

  • Internet of things: many different concepts and markets under one umbrella
  • Scope and applications
  • Applications
  • Ecosystem
  • Market adoption
  • Business model evolution
  • Data monetisation
  • Market drivers and barriers
  • Market estimates

1. Executive Summary

2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Scope and definition
2.2.1. Scope
2.2.2. Applications

3. Underlying technologies
3.1. General architecture
3.2. Sensors
3.2.1. Integrated sensors
3.2.2. External mobile sensors
3.3. Communication technologies
3.3.1. Wifi
3.3.2. Wireless Personal Area Network (WPAN)
3.4. API & SDK

4. Market development
4.1. Verticals and applications
4.1.1. Fitness/sport
4.1.2. Wellness and lifestyle
4.1.3. Mobile health
4.1.4. Dedicated verticals for industrial applications
4.2. Ecosystem
4.2.1. Sensor providers
4.2.2. Wearables manufacturers
4.2.3. Connectivity players
4.2.4. Platform providers
4.2.5. Service providers
4.3. Market adoption
4.3.1. Reality check
4.3.2. Is price the main drawback?
4.4. Major business models and their evolution
4.4.1. Current business models
4.4.2. Future expected business models

5. Market analysis
5.1. Drivers and barriers
5.1.1. Drivers
5.1.2. Barriers
5.2. Market estimates
5.2.1. Volume
5.2.2. Value

Table 1: Concepts' description
Table 2: Features of main short-range technologies
Table 3: Worldwide shipments in 2013
Table 4: Summary of key elements for wearables development

Figure 1: Launch history of the wearable
Figure 2: Common architecture for most wearables devices
Figure 3: Breakdown of wearable technology revenues
Figure 4: Different sensors embedded into mobile devices
Figure 5: Block diagram of a sensor node
Figure 6: Different sensors on the human body
Figure 7: Overview of a personal area network ecosystem
Figure 8: Main technologies in use according to bandwidth (in Mbps) and reach
Figure 9: Different consumption levels for different states
Figure 10: Technical comparison between the two versions of Bluetooth
Figure 11: Google Fit SDK principle
Figure 12: Wearables tech market insights
Figure 13: Connected textile
Figure 14: Involvement of Samsung in the mobile healthcare market
Figure 15: Google Glass use in automotive sector
Figure 16: Industrial roadmap
Figure 17: Wearables technical value chain
Figure 18: Smart wearable bands, worldwide, units (%) by vendor, Q1 2014
Figure 19: Desired features of smart watch
Figure 20: Hero4, the Wifi/Bluetooth connected camera, by GoPro
Figure 21: Runtastic wristband
Figure 22: Share plan including connected wearable
Figure 23: List of partners for Google Fit
Figure 24: Social features
Figure 25: Number of apps available by device, as of June 2014
Figure 26: Garmin Connect
Figure 27: Immersive services
Figure 28: Price comparison between non-connected and connected wearables
Figure 29: Business model for fitness objects
Figure 30: Business model for smart wearable
Figure 31: Virtuous circle for high adoption level
Figure 32: Model implying a wearables product subsidy
Figure 33: Business model implying a connectivity subsidy
Figure 34: Timex model
Figure 35: Timex business model evolution
Figure 36: Data resale business model
Figure 37: Estimated annual per-user revenue for digital content, worldwide 2011 to 2013 (EUR)
Figure 38: Benefits and rewards
Figure 39: Several partnerships with fitness wearables
Figure 40: Transforming data into cash
Figure 41: Share of smartphone shipments of total mobile phones, in different regions
Figure 42: Internet of Things top challenges
Figure 43: Annual sales of wearables by type
Figure 44: Annual sales of wearables by type

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