The global Carotenoids Market witnessed growth on the back of health benefits associated with carotenoids and shift in trend towards natural colorant.  However, different government guidelines in different countries and toxic effects of carotenoids if consumed in higher quantities are the factors restraining the growth of the market. But in future emerging economies and development of different technology to create higher value natural carotenoids will provide huge market potential and bring in rich gains.

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By source, synthetic carotenoids accounted for more than 70% share of the pie in 2014 and projected to maintain its dominance over the next six years. This segment dominates the market as its lesser expensive and requires less labor as compared to the natural carotenoids. However, the natural carotenoids are projected to be the fastest-growing segment and will reach USD 504.18 million by 2023.

By product type, beta carotene accounted for the largest share of the pie followed by lutein and astaxanthin. In 2014, beta carotene accounted 34% share of the pie in terms of value and projected to maintain its dominance over the next six year. Beta-Apo-8-carotenal is projected to be the fastest growing market and projected to grow at a CAGR of 6.0% from 2015 to 2023. Lutein and lycopene are the other two fastest growing market.

By application, demand for carotenoids was highest from the animal feed segment and accounted for 34% share of the market in 2014. As carotenoids is only found in plants and cannot be synthesized by livestock, animals’ requirement of this nutrient is fulfilled by their diet. However, demand for carotenoids is projected to be highest from the supplements segment which is projected to grow at a CAGR of 4.9% during the forecast period.

North America and Europe together accounted for more than 65% share of the market. Europe is the largest for carotenoids and will cross more than USD 600 million by 2023. On the other hand growth Asia Pacific is projected to be highest growing market at a CAGR of 4.9% over the next six years. India and China is not only became the major consumer of carotenoids but also major producers due to availability of abundant raw material, cheap labor and capabilities to produce carotenoids meeting the international standard and demand.

The global carotenoids market is highly consolidated with DSM and BASF accounting for than 55% share of the market. Moreover, there are many medium and small sized players present in the market but only few accounts for major share of the pie. In parallel, the number of producers of synthetic and algae derived carotenoids rose sharply, which added to the imbalance of supply and demand. In addition, major international players in carotenoids market are being threatened by cheaper imports from China and India.