On March 2018, U.S. based consumer goods company Graco; a part of Newell Brands launched a new Graco Uno2Duo stroller for the growing families in order to create an accommodation for a second child. These strollers can carry one child and has extended 5-inches to add room for a standing platform or a second seat that allows another toddler to ride. The product has three or five point harness that adjusts with the child and a canopy shaped shade that protects the child for the sun. Additionally the product offers room for diaper bags, purses and an extra-large storage basket.

Graco has a major strength on research and development and makes a complete range of baby products that offers solution to the parents to make smart choices for their child. The company offers products such as strollers, safety seats, high chairs and other nursery care products. Moreover, the company focuses upon child safety and follows all the safety standards in United States in order to manufacture the products. The product costs US$ 449.9 and is a good investment for a growing family. The product serves the role of strollers as well as safety seats and is beneficial especially for the parents who seek to buy combination of a stroller and a safety seat in cars to avoid further expenses.

Analyst View

This will help Graco to meeting the needs of growing families. This move will not only increase its brand value but also expand the company’s product portfolio of baby strollers. Company has good product visibility on third party e-retailers such as Amazon, which is helping company to create a strong customer base in the United States. Promotion of the products through online marketing and stating the beneficial features of the concerned product will increase product sale and market penetration.