"Increasing Adoption of AI as a Marketing Tool is expected to spur Market Demand Worldwide"

The global AI in social media market is poised to reach US$ 63.36 Bn by 2030, expanding at a CAGR of 25.7% during the forecast period from 2023 to 2030. Today social media is not only a place for human interaction, but has become a marketing tool. Marketers and organizations worldwide are leveraging the power of social media to thrive their businesses in terms of efficiency and productivity. In wake of the same, they are empowering facial and image recognition, chatbots, and influencer marketing schemes to increase visibility of their products or services on social websites. For instance, in 2020, few big companies such as Mercedes Benz, Microsoft Corporation, SAP SE, Loeffler Randall Inc., and Fiji Water (The Wonderful Company) among others were running influencer-marketing campaigns. These campaigns were aimed at boosting promotional strategies and improving their returns on investment. Furthermore, increasing number of users on social media at an alarming rate is assisting market growth. By 2021, the number of total social network users is projected to hit 2.77 Billion from 2.46 Billion in the year 2019. This, in turn is expected to increase the data traffic on social media and help AI technology vendors to analyze more social media content and offer more relevant insights on on-going market trends. Therefore, increasing number of social network users is poised to uplift the market demand in the near future. 

"Natural Language Processing (NLP) Segment is expected to witness Highest CAGR over the Forecast Period"

Natural Language Processing (NLP) is likely to offer sound business opportunities in the marketing segment in the coming years. NLP helps businesses make business-driven decisions by analyzing the content floating on social media platforms and consequently converting it into in-depth insights that help them understand the on-going market trends. For instance, Facebook uses a NLP tool named ‘DeepText’ that helps in analyzing the words shared in the posts by the users. Similarly, other social media platforms are also subsequently integrating NLP tool for the content creation and optimization. In addition, growing investment in the NLP startups is another prime factor contributing to the growth of the segment. For instance, in 2020, Facebook announced to acquire a UK-based AI startup, Bloomsbury AI, to leverage its NLP expertise in detecting inappropriate contents and fake news.

"Retail Segment is expected to Exhibit Significant Growth in the Coming Years"

Retail industry is anticipated to witness significant growth over the forecast period owing to shift in marketing trend from conventional TV ads to AI driven approach for personalized product recommendation. Data-driven approach and image recognition helps e-commerce and retail sectors to market appropriate product to their target customers. This approach boosts their performance and reduces their effort that is otherwise required in other traditional marketing approaches. Leading retailers like Walmart has its presence on Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, and other social media platforms powered by AI technology to track performances and fan followings. In addition to this, using the power of AI technology on social media platform, Walmart analyzes the ups and downs in the market and its competitor’s actions.

"Asia Pacific witnesses Highest Growth over the Forecast Period"

Asia Pacific is expected to register highest growth over the forecast period. The anticipated growth will be driven by the perpetual rise in  AI spending. As per the International Data Corporation (IDC), Asia Pacific accounted for around 80% rise in the AI spending over the last year, primarily driven by the retail industry and other businesses in China. In addition, increasing penetration of social media in Asia Pacific is signaling positive sign to the marketers to integrate AI in social media for brand and product promotion. In 2020, Asia Pacific registered rise of 12% in active social media users as compared to previous year. Furthermore, China and India are currently most attractive business destinations for the global AI in social media market owing to large number of active social media users along with rapid industrialization in the countries.

Key Players & Competitive Landscape:

Some of the prominent players profiled in the global AI in social media market report include Google Inc., Facebook Inc., Amazon Web Services (AWS) Inc., Adobe Inc., IBM Corporation, Baidu Inc., Twitter, Salesforce Inc., Snap Inc., Sprinklr Inc., Unmetric Inc., and ISentium LLC among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of AI in Social Media market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the AI in Social Media market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of AI in Social Media market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the AI in Social Media market?
• Which is the largest regional market for AI in Social Media market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving AI in Social Media market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the AI in Social Media market worldwide?