"Growing Professional Landscaping to Spur Demand for Automotive Seat Heaters Worldwide"

The global automotive seat heaters market was valued at US$ 876.6 Mn in 2017 and expected to expand at a CAGR of 5.8% during the forecast period from 2018 to 2026. Steady rise in the production of motor vehicles on the back of improving standard of living and easy availability of financing schemes is identified as the major factor driving demand for automotive accessories including seat heaters worldwide. Resurgence in the automotive industry post economic recession and increasing discretionary income has allowed consumers to spend substantial amount on different aesthetic and comfort solutions in their vehicles. As a result, the overall automotive seat heaters market is forecast to witness robust growth. The state-of-the-art seat heating solutions that offer flexibility to users for controlling warmth have become a part of add-on package offered by automotive manufacturers to promote sales. On the flip side, burns caused by prolonged heating and even incineration of car seats caused by these heaters have triggered recalls of several cars worldwide.

"Adoption of Seat Heaters in Passenger Cars to Remain Strong throughout the Forecast Period"

In 2017, the global automotive seat heaters market was led by passenger cars in terms of both units installed and value contribution. The value share of the segment stood at over two-third of the global market value in the same year. The trend is projected to extend with steady growth estimated in passenger car (including luxury cars) production across the globe during the forecast period. Improving discretionary income coupled with the easy accessibility to private financing schemes are instrumental in driving demand for passenger cars and spending on related accessories including automotive seat heaters. In addition, a notable increase in demand for premium and luxury cars that encompass multiple seat heaters installed bodes well for the market growth in the passenger cars segment.

"North America Dominates; Asia Pacific to Register Superior Growth during the Forecast Period"

In the base year 2017, North America and Europe were the two major automotive seat heaters market worldwide followed by Asia Pacific. The value contribution from North America & Europe stood around 62% of the global market in 2017. These regions are home to large number of luxury and premium car manufacturers and hence enjoy greater penetration of these cars that have multiple seat heater units installed. In addition, relatively cooler environmental conditions in major parts of these regions have commanded manufacturers to install seat-heating systems in their vehicles. The prevailing trend of consumers spending substantial amount on aftermarket accessories for enhancing in-vehicle comfort can be seen in these regions. On the other hand, Asia Pacific is projected to register maximum growth during the forecast period from 2018 to 2026. China, India, and South Korea uphold huge growth potential given the growing desire for in-vehicle comfort, growing discretionary income and resultant budding demand for high-end luxury cars.

"Standardization of Climate Control Seats to Drive Sales of Automotive Seat Heaters through OEM Channel"

In 2017, sales of automotive seat heating solutions was largest through OEM channel. The value contribution of OEM channel was over two-third of the global market value in the same year. Although aftermarket will offer huge potential for market growth, it is identified that the sale of automotive seat heaters, over the first five years of forecast period, will improve through OEM channel more than aftermarket. With standardization of climate control seats, several manufacturers have begun offering automotive seat heating solutions for their vehicles. On the other hand, continual heating results in wear and tear of heating pads, leading to repeated replacements of these units. Thus, it is identified that sales of automotive seat heating solutions through aftermarket channel will gradually gain momentum on the back of greater replacement demand.

Some of the leading manufacturers profiled in the study include Continental AG, Gentherm Incorporated, Kongsberg Automotive, Bauerhin GmbH, Panasonic Corporation, Rostra Precision Controls, Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., Seat Comfort Systems, Champion Seat Systems and II-VI Incorporated among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Automotive Seat Heaters market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Automotive Seat Heaters market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Automotive Seat Heaters market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Automotive Seat Heaters market?
• Which is the largest regional market for Automotive Seat Heaters market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Automotive Seat Heaters market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Automotive Seat Heaters market worldwide?