Home / Baby Products / Baby Diapers Market By Product (Cloth Diapers, Disposable Diapers, Training Nappies, Swim Pants) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Baby Diapers Market By Product (Cloth Diapers, Disposable Diapers, Training Nappies, Swim Pants) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Baby diapers refer to a type of underwear, worn by babies and children, to allow the user to urinate or defecate without the need for going to the toilet. Diapers are designed to absorb the waste products so as to prevent staining/soiling of the external clothing. Baby diapers are typically made using cloth or synthetic disposable material. These can be broadly classified into cloth diapers, disposable diapers, training nappies and swim pants. Amongst these, cloth diapers and disposable diapers are the most popular products used worldwide. Cloth diapers are typically made through layers of fabric such as cotton, hemp or microfibers; and can be washed multiple times for reuse as the material used is natural fabric. On the contrary, disposable baby diapers comprise absorbent materials and need to be discarded after single use.

The most prominent factor fueling the baby diapers market growth is the steadily rising birth rate worldwide. Although the overall birth rate has witnessed significant slowdown since the past few years, the steady growth is anticipated in the coming years. In addition, the baby diapers market growth is largely driven by the rising awareness towards baby care products coupled with the rise in discretionary income. People are now more inclined towards purchasing brand-named products so as to ensure optimum quality of care for their children. Consequently, the market has been witnessing strong growth since the past few years. Developing economies are the most promising markets for baby diapers portraying the highest growth rate.

The report titled “Global Baby Diapers Market- Growth, Share, Opportunities and Competitive Analysis, 2016 – 2023” offers strategic insights into the global baby diapers market along with the market size and estimates (in revenue and volume) for the duration 2014 to 2023. The said research study covers in-depth analysis of multiple market segments based on product types and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2015 & 2023. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities.

In order to help strategic decision makers, the report also includes competitive profiling of the leading baby diaper vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Procter & Gamble (P&G) Company, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Kao Corporation, Unicharm Corporation, SCA AB, Phillips Healthcare, Drylock Technologies NV and others. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the baby care products industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2014 – 2015)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global baby diapers market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above mentioned factors.

The overall baby diapers market is led by the cloth and disposable diapers segment with the latter contributing to a market share, in terms of revenue and volume, of more than fifty percent. Disposable diapers can be used only once and need to be discarded after use. This is not only convenient for the parents but also eco-friendly due to the advent of biodegradable diapers in the market.

Amongst the aforementioned types of disposable diapers, biodegradable diapers are estimated to register the highest growth in the market during the forecast period. Apart from the overall disposable diapers segment, the swim pants diapers segment is projected to register high growth rate during the forecast period.

The overall baby diapers market is dominated, in terms of revenue and volume, by the Europe region. The market here is mainly driven by the high penetration of baby diapers and higher prices as compared to other geographical regions. Subsequently, the region is estimated to retain their dominant position in the market throughout the forecast period.

Asia Pacific is projected to portray the high growth rate during the forecast period, thereby appearing the most lucrative market for baby diapers. China and India are the largest consumer markets with strong birth rate. Due to rising discretionary income of people here along with increasing baby care awareness, the demand for baby diapers is estimated to remain strong throughout the forecast period.

Historical & Forecast Period

This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Baby Diapers market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Baby Diapers market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Research Period  2020-2030
Base Year 2021
Forecast Period  2022-2030
Historical Year  2020
Unit  USD Million
  • Cloth Diapers
    • Flat Cloth Diapers
    • Fitted Cloth Diapers
    • Pre-fold Cloth Diapers
    • Combined Cloth Diapers
    • Other Cloth Diapers
  • Disposable Baby Diapers
    • Regular Disposable Diapers
    • Superabsorbent Disposable Diapers
    • Ultra-absorbent Disposable Diapers
    • Biodegradable Disposable Diapers
  • Training Nappies
  • Swim Pants

 Region Segment (2020–2030; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa
Global Impact of Covid-19 Segment (2020-2021; US$ Million )
  • Pre Covid-19 situation
  • Post Covid-19 situation

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Baby Diapers market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2030.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Baby Diapers market?
  • Which is the largest regional market for Baby Diapers market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Baby Diapers market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Baby Diapers market worldwide?
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