Key Market Insights

“Consumer inclination towards bottled water over soft drinks supports drives the market”

The bottled water hydration market is expected to grow at a CAGR of 7.3% during the forecast period from 2023 to 2030, starting from US$ 196.3 Bn in 2021.

The demand for bottled water is rising to a great extent throughout the globe. As per the International Bottled Water Association (IBWA), most of consumers in the U.S. prefer bottled water over other packaged drinks. The reports also suggest that in the year 2018 the consumption of bottled water in the North America region accounts for around 13.8 billion bottled water hydration market gallons. Moreover, IBWA also suggested that the sales of bottled water grew by around 7.3% in 2018. The research studies suggest that the bottled water market in China has grown more than 200% over the last decade. Moreover, Consumer prefers bottled water due to rising awareness and concerns about contamination of tap water. Bottled water has become a major substitute for soft drinks. Consumers are more inclined to use bottled water over soft drinks due to no or less sugar and calorie content. According to research studies, the consumption of bottled water has increased from 16% to 22% in the year 2019. Thereby, is one of the key factors that support the growth of the market.

Rising concerns and awareness about plastic packaging and PET plastic bottle trends support the growth of the market. The research studies suggest that bottled water is packed in 59% less PET plastic as compared to other beverages. Bottled water containers are 100% recyclable additionally contain less plastic than soda or any other packaged drinks. Thereby, consumers prefer bottled water and are one of the factors contributing to the growth of the market. 

Packaging Analysis                                                                     

“Introduction of PET bottles by major manufactures supports the growth of the PET bottle segment”

The PET bottles segment dominated the bottled water hydration market in the year 2021 and expected to continue its dominance during the forecast period. Bottled water consumption single-serve PET bottle is expected to increase by over 5.1% in the year 2018. The PET bottles account for more than 50% of the overall bottled water hydration market. Moreover, the trends for bio-based PET and recycled-PET are increasing top manufacturers of bottled water are aiming to develop new technologies for the same thereby, increasing the demand for PET bottles globally. For instance, in 2017, Nestle waters, PepsiCo and Danone joint together to launched NaturALL Bottle Alliance. The NatureAll bottle alliance is aimed to develop next-generation bio-sourced PET, by using 100% sustainable and renewable resource. Besides,   Nestle Waters, in North America in February 2018, introduced Nestle Pure Life, a purified water brand, and announced to pack it in 100% r-PET bottles. 

Regional Analysis

“North America and Europe is expected to hold a major share in the overall bottled water market”

North America and Europe dominated the bottled water hydration market in 2021 and expected to continue its dominance during the forecast period. More than 25% of global bottled water production is located in Europe. Consumers in Europe consume about 52 billion liters of bottled water annually. The industry employs about 54,000 people. Thereby, it supports the market growth of the market in the region. Moreover, Europe consumes about 109.9 liters of packed water yearly followed by North America that consumes about 102.0 liters of packed water annually. Bottled water has emerged in the U.S number beverage category from the year 2016 in terms of volume. The research studies suggest that the overall volume of bottled water in the U.S. grew from around 12.8 billion to over 13.7 billion gallons from the year 2016 to 2017. Moreover, the per capita consumption of bottled water increased around 42 gallons in the year 2017. Additionally, bottled water holds more than 23% of the share in the overall beverage market. Thereby, supports the growth of the market in the region.

“Asia Pacific is expected to grow at a considerable rate during the forecast period”

The Asia Pacific is expected to grow at a noticeable rate during the forecast period. Rising demand for bottled water in countries such as India and China supports the growth of the market. As per reports by Coke, India emerges as the fourth-largest market for The Smartwater coke’s premium water brand launched in the year 2018. The country expects to be an attractive region for the company for its premium water brand. Coke aims to launch the SmartWater to the regional level in the Indian market. Moreover, the company also suggests that the Smartwater brand by coke became the second-largest premium water brand in India after the Himalayan bottled water brand. 

List of Companies Covered:

• Nestle Waters
• Hangzhou Wahaha Group Co., Ltd.
• Tata Consumer Products  
• Voss Water
• Bisleri International Pvt. Ltd.
• Danone
• Natural Waters of Viti Ltd - FIJI Water
• PepsiCo
• Alkaline88, LLC.
• The Coca-Cola Company.
• Mia Dubai
• Swiss Mineral water 

Key Industry Developments:

• In June 2019, Danone Waters's importer and distributor of Evian Natural Spring Water achieved its B Corp Certification, thereby, became a public benefit corporation (PBC). By incorporating PBC, the company aims to provide high standards regarding accountability and performance. Moreover, the company also committed to producing 100% recycled plastic bottles by the end of 2025.
• In September 2016, Bisleri International Pvt. Ltd., introduced new packaging. The new Rockstar Bottle offers 300ml of water, capable to quench thirst in a sip. The new package offers affordability, handheld packaging, and unique shape to attract customers across the market in India.
• In February 2020, Swiss mineral water brand Henniez announced to use bottles with 75% recycled plastic (rPET). The company was using 30% swiss recycled plastic since the year 2013 and now aims to use 100% locally recycled PET. By using 75% recycled plastic in products of Henniez the company aims to commit itself towards a circular economy.
• In April 2017, Mia Dubai expanded its expansion by increasing its production capacity up to 400%. Moreover, aims to increase efficiency through an opening fully automated warehouse. The company also introduced the first-ever 1km monorail in the industry used to transport goods. Additionally, the company produces around 16 million sales units and expected to increase by around 50 million by the year 2020.
• In June 2018, Tata Global Beverages expanded the geographical presence of its Natural Mineral Water brand “Himalayan”. The company aims to increase its geographical presence beyond the U.S and Singapore. Through the 0expansion, company aims to target customers across the U.S.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Bottled Water Hydration market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Bottled Water Hydration market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Bottled Water Hydration market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Bottled Water Hydration market?
• Which is the largest regional market for Bottled Water Hydration market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Bottled Water Hydration market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Bottled Water Hydration market worldwide?