Brain health supplement is used to bolster brain function by to enhancing memory, attention, mood, creativity, motivation in healthy individuals. The brain health supplement market is predicted to surge with rise in aging population and to combat neurological disorder. The Brain Health Supplements Market is Expected to Grow at a CAGR of 10% from 2023 - 2030.

Brain health supplements are used to enhance memory, attention, mood, creativity, motivation in healthy individuals. Increasing awareness among college students, scientists, entrepreneurs and investment bankers are opting for memory enhancers to sharpen their minds to gain an edge on the competition. Brain health supplements are not newer, they have been used since 70s. It is anticipated that, brain health supplements industries would show significant market growth during forecast period. The key factors assisting the market growth of brain health supplements are strong desire to enhance brain function among adult population, increase in population, increasing number of self-directed consumes and high penetration of promotional activities carried out by key players.

Alpha GPC occupies the largest market share

There are several ingredients are used throughout the world to enhance brain function such as Acetyl-L-Carnitine, Ginkgo, Ginseng, Alpha GPC, BacopaMonnieri, DHA and Tryptopha. It is observed that Alpha GPC containing brain health supplements occupies the largest market share. It is followed by Acetyl –L-Carnitine precursor for acetylcholine) and DHA (omega-3 form). It is anticipated that BacopaMonnieri containing brain health supplements will be the fastest growing market among the all with CAGR of 21.4% for the forecasted period 2023- 2030.

Memory Enhancement segment is anticipated to maintain its lead during the forecast period

For the purpose of this study, the key applications of brain health supplements are memory enhancement, mood and depression, attention and focus, longevity and anti-aging, sleep recovery and dream enhancement, and anxiety. In base year 2021, memory enhancement segment was observed to be the largest segment and is anticipated to maintain its lead during the forecast period of 2023 – 2030. The key factors assisting the growth of memory enhancement segment include growing awareness regarding the benefits majorly in the college students, scientists, entrepreneurs and investment bankers are opting for memory enhancers to sharpen their minds to gain an edge on the competition.

Online stores held the largest market in the brain health supplements market globally

The online stores held the largest market in the global brain health supplements market due to availability of wide variety of products as compared to supermarkets/hypermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity online stores. Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market. The growth in the number of supermarkets and hypermarkets in developing countries, the nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses would help supermarket/hypermarket segment grow at the steady rate during the forecast period.

Asia Pacific is expected to project highest growth

North America is the largest regional market for brain health supplements accounting more than 54.8% of market share in 2021. Strong desire to enhance brain function among adult population, higher number of baby boomer population and easy availability of quality products driving market growth in North America. However, Europe is the expected to be the second largest regional market for brain health supplements, growth is mainly driven by the old and young population. Asia Pacific is expected to project highest growth throughout the forecast period owing to the populous countries, rising foreign investment in collaboration with the local players, economic development and increasing consumer awareness in upper-middle-income segment would drive.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Brain Health Supplements market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Brain Health Supplements market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Brain Health Supplements market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Brain Health Supplements market?
• Which is the largest regional market for Brain Health Supplements market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Brain Health Supplements market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Brain Health Supplements market worldwide?