Home / ICT / Digital Out-Of-Home Market By Type (Billboard, Transit, Street Furniture, Others), By Application (Indoor, Outdoor) By Industry Vertical (Telecom, Automotive, Personal Care & Household, Food & Beverages, Retail, Media & Entertainment, Others) - Growth, Future Prospects, And Competitive Landscape, 2019 -2027

Digital Out-Of-Home Market By Type (Billboard, Transit, Street Furniture, Others), By Application (Indoor, Outdoor) By Industry Vertical (Telecom, Automotive, Personal Care & Household, Food & Beverages, Retail, Media & Entertainment, Others) - Growth, Future Prospects, And Competitive Landscape, 2019 -2027

Published: Oct 2019 | Published By: Acute Market Reports

Growing Digitization and Changing Dynamics of the Advertising Industry Is Driving the Digital Out-Of-Home Market

Globally, the digital out-of-home market is expected to grow with a CAGR of 14.0% during the forecast period from 2019 to 2027, starting from US$4.15 Bn in 2018. Changing dynamics of the advertising industry, and increasing digitization are the key factors attributed to the growth in digital out-of-home market. Globally, the ways of marketing and advertisement are changing based on recent technologies. Increasing need for real time tracking and being in touch with the advanced technologies is enabling the key players to be digitally sane and find ways that can help them reach a major chunk of the customer. This drives the adoption of digital out-of-home medium, worldwide.

Since past few years, the sales of advanced engagement devices and various other appliances has skyrocketed which has opened new avenues of the marketing and advertising industry. Digital out-of-home enables to cater the consumer needs and interests by using live data feeds. In addition, digital out-of-home market is positively affected by its cost-effectiveness and scope for continuous innovation. However, stringent regulations, and volatility of advertising budget, and lack of actual and thorough consumption data are some factors restraining the market growth during the forecast period.

Outdoor Application Segment Dominated the Global Market

In 2018, the digital out-of-home market was led by outdoor applications that held a market share of more than 70% of the total revenue generated. The adoption of outdoor displays is high across the globe as it is easy to display large advertisements in busy areas to attract attention of the people. Mainly in transportation sector, the outdoor digital displays have a prominent role to play. Furthermore, outdoor displays or billboards can help reach a large customer base, which as a result can enhance the existing market size of the digital out-of-home market.

North America to Dominate the Market by Region

In the global digital out-of-home market, North America held a largest market share of more than 35% in 2018. Countries such as US and Canada are technologically sound, large number of companies are opting advanced marketing techniques that will enable them enhance their customer base and ultimately increase the sales revenue. However, increasing penetration of digitization, and growing awareness of advanced advertising techniques in Asia-Pacific and Middle East and Africa are driving the growth of digital out-of-home market in these regions.

Some of the prominent players operating in the digital out-of-home market include JCDecaux, Lama Advertising Company, Daktronics, OUTFRONT Media, Prismview LLC NEC Display Solutions Ltd., Broadsign International LLC, Oohmedia! Ltd., Ayuda Media System, Mvix, Inc., and Deepsky Corporation Ltd.

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The digital out-of-home market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global digital out-of-home market based on type, end user, and geography. Key segments covered in the report are as follows:

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion
Segmentation

 Type Segment (2017–2027; US$ Bn)
 • Billboard
 • Transit
 • Street Furniture
 • Others

 Application Segment (2017–2027; US$ Bn)
 • Indoor
 • Outdoor

 End User (2017–2027; US$ Bn)
 • Automotive
 • Personal Care & Household
 • Entertainment
 • Retail
 • Food & Beverages
 • Telecom
 • BFSI
 • Others

 Geography Segment (2017–2027; US$ Bn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
 • Rest of the World (Middle East & Africa, Latin America)

Key questions answered in this report

  • What was the market size of digital out-of-home in 2018 and forecast up to 2027?
  • Which is the largest regional market for types of digital out-of-home medium?
  • What are the major trends followed in digital out-of-home market across different regions?
  • Who is the key digital out-of-home companies leading the market?
  • What are the key strategies adopted by the leading digital out-of-home companies in market?

Unique data points of this report

  • Statistics on digital out-of-home penetration and spending worldwide
  • Recent trends across different regions in terms of adoption of digital out-of-home for various end users.
  • Notable developments going on in digital out-of-home market
  • Attractive investment proposition for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

TABLE 1 Market Snapshot: Global Digital Out-of-Home (DOH) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 5 North America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 6 North America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 7 North America DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 8 U.S. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 9 U.S. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 10 U.S. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 11 Rest of North America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 12 Rest of North America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 13 Rest of North America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 14 Europe DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 15 Europe DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 16 Europe DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 17 Europe DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 18 U.K. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 19 U.K. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 20 U.K. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 21 Germany DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 22 Germany DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 23 Germany DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 24 France DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 25 France DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 26 France DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 27 Rest of Europe DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 28 Rest of Europe DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 29 Rest of Europe DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 30 Asia Pacific DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 31 Asia Pacific DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 32 Asia Pacific DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 33 Asia Pacific DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 34 China DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 35 China DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 36 China DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 37 Japan DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 38 Japan DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 39 Japan DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 40 India DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 41 India DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 42 India DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 43 Rest of Asia Pacific DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 44 Rest of Asia Pacific DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 45 Rest of Asia Pacific DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 46 RoW DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 47 RoW DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 48 RoW DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 49 RoW DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 50 MEA DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 51 MEA DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 52 MEA DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 53 Latin America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 54 Latin America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 55 Latin America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 56 JCDecaux : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 57 Lama Advertising Company: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 58 Daktronics : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 59 OUTFRONT Media : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 60 Prismview LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 61 Broadsign International LLC : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 62 Oohmedia! Ltd. : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 63 Ayuda Media System : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 64 Mvix, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 65 Deepsky Corporation Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

Choose License Type
 
Contact Information
24/7 Research Support
Phone: +1-855-455-8662
sales@acutemarketreports.com
Get in Touch with us
join us on Facebook
Follow us on Twitter
Follow us on LinkedIn
Add us on Google +