Industry Outlook
The field of orthodontics is rapidly shifting from the traditional wire retainers and braces to clear aligners created with CAD/CAM technologies. Several new products and solutions are being introduced in the market due to the growing demand from adult patients seeking orthodontic treatments. The major market players in this industry have created their mark in the industry with their novel products, first in class introductions and new business models disrupting the dentist-patient relationship by marketing the products directly to the consumers. This has made invisible orthodontics a lucrative area for significant growth for dental companies.
Currently, facial and dental asthetics is viewed as a new model in orthodontic diagnosis, planning and treatment. Demand from patients for asthetic orthodontic treatment are transitioning from treatment models to the asthetic appliance. Efforts are being undertaken to increasing the asthetic appearance of orthodontic appliances, thus delivering invisible orthodontics in the global market. Products such as bands with attachments have evolved into bondable brackets produced in ceramics and plastic. The less visible lingual orthodontic products have also gained popularity in the recent years.
"Clear aligners is the most promising market segment"
Based on the product types, the global invisible orthodontics market is segmented into clear aligners, ceramic braces and lingual braces. Clear aligners are the most popular product type in the global market and shall retain their dominance through the forecast period. In the passing decades, lingual orthodontics attracted widespread popularity in terms of asthetic appeal. However, its use was restricted due to the complexity of treatment mechanics, bracket positioning and high costs to name a few. Thus clear aligners emerged as a viable option for cases in adult orthodontics. In the clear aligner therapy, the patients are administered customized, removable and clear aligners that shift the teeth to the desired position. The number of aligners recommended in such patients depend on the severity of malocclusion. The convenience in use paired with asthetic appeal has made clear aligners an attractive treatment option among adults. Other advantages include less chair side time, no cuts or abrasions, comfortable use as such aligners are fabricated with soft medical grade polymers, and removability during eating and brushing thus ensuring good oral hygiene.
"Teenagers segment to witness strong demand during the forecast period"
One of the most prominent problems when it comes to administering conventional braces to the teenagers is maintenance of oral hygiene. Use of brackets and wires makes it difficult for the users to maneuver toothbrush around, thus compromising the oral cleanliness. Flossing is also a challenge in teenage users with traditional braces. Furthermore, if playing sports and wind instruments is considered, many users are not recommended use due to the interference of braces. Clear aligners overcome such barriers as they are easily removable before eating. These products are to be used for 20 to 22 hours in a day therefore making space for sports and recreational activities. However, commitment for wearing aligners for such long duration, removing them every time something is eaten and need for cleaning teeth before placing aligners may create commitment challenges in teenagers. This also increases the chances of premature treatment discontinuation, thereby interfering with treatment outcomes.
"Dental and orthodontic clinics to remain the largest usage area for invisible orthodontics"
Dentistry is viewed as a separate specialization in several parts of the world where the patients approach orthodontists or dentists directly or on recommendation from the general practitioners. This ensures greater patient footfall to dental and orthodontic clinics, therefore allowing market domination. Greater awareness and skills, and direct marketing to the consumers are also benefiting this segment. Hospitals segment will remain to have lesser market share during the forecast period, yet will have a considerably prominent share in the developed markets of North America and Europe.
"North America to remain the largest regional market, yet Asia Pacific will advance at swift CAGR"
Swift growth in youth population and increasing disposable incomes are attracting more and more patients to opt for invisible orthodontics in emerging markets of Asia Pacific and Latin America market, therefore driving the market growth. Consistent growth in number of orthodontists and other dental practitioners, rapidly evolving skills, increasing prevalence of malocclusion and growing awareness in the general population. Proliferation of CAD/CAM technologies in general dentistry is also paving way for growing adoption of invisible orthodontics in Asia Pacific. Conversely, unfavorable reimbursements, restricted insurance for orthodontic treatments and high costs restrict wider adoption of invisible orthodontics.
This report also includes company profiles section that gives insights on the company overview, product portfolio, financial information and key developments of major market players. The major players profiled in this report include The 3M Company, Align Technology Inc., Dentsply Sirona, American Orthodontics, ClearPath Healthcare Services Pvt. Ltd., Straumann Group (ClearCorrect), Ormco Corporation, Ortho Organizers Inc. (Henry Schein Orthodontics), SCHEU-DENTAL GmbH, Great Lakes Dental Technologies and K Line Europe GmbH.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Invisible Orthodontics market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Key questions answered in this report
