mobile-applications-market

Mobile Applications Market By Store (Apple App Store, Google Play Store, Others), By Applications (Games, Social Media, Music, Entertainment, Navigation, e-Commerce, News, others), By Device (Smartphones, Tablets, Smart TV’s, Others) – Growth, Future Prospects and Competitive Analysis, 2024 - 2032

01 Dec 2019 Format PDF icon PPT icon XLS icon Request Sample

"Rising Internet Penetration to Boost the Mobile Applications Market"

The mobile applications market worldwide is expected to grow with a CAGR of 15.60% during the forecast period from 2023 to 2030, starting from US$ 160.99 Bn in 2020. Mobile applications are an integral component of smart phones and other smart devices such as tablets, smart TV’s etc. Further, there are more than 5.0 Bn mobile users in the world, with global internet penetration at 57%. Introduction of 4G and other content delivery technologies such as live streaming media, downloadable objects etc., is expected to continue boosting the market. However, high security concerns over customers’ data hinder the mobile applications market. Furthermore, with growing penetration of social media, games and other entertainment applications, the mobile applications market is expected to register continued growth over the forecast period.

"Google Play Store to Continue as the Market Leader"

Google play store segment holds the highest market share in the mobile applications industry followed by Apple app store. In 2018, Google play store has more than 39% of the market revenue followed by Apple app store with more than 37%. As there are more number of Android smartphones compared with any other operating systems, Google play store remains the preferred destination for app downloads. Further, Google play store provides access to a wide range of tools and libraries, which can be used to develop applications. Due to various benefits such as less app cost, high app compatibility and more number of apps than Apple app store is driving the growth of Google play store segment.

"Asia Pacific to Emerge as the Market Leader in the Forecast Period"

In 2020, North America led the market followed by Asia Pacific. Due to rise in internet penetration in Asia Pacific, we are expecting a boom in the mobile applications market in Asia Pacific. As emerging economies such as China and India are the largest producer and consumers of cost-effective smartphones. Additionally, growing disposable income & rising internet penetration coupled with government initiatives such as ‘Digital India’ is giving boom to the market in the country. On account of these factors, we are expecting tremendous growth in the region.

Major market players emphasize on introducing new products and mergers & acquisitions. For example, in 2015, Axway acquired Appcelerator to increase its product portfolio. Some of the prominent players operating in the mobile applications market include IBM Corporation, Apple, Inc., BlackBerry Ltd., LeewayHertz Technologies Private limited, Burgan National Information Systems Co., Alphabet Inc. (Google), Microsoft Corporation,  Fueled, Adept Business Solutions, Verbat Technologies, BlackBerry Ltd., Willow Tree, Inc, Intellectsoft, Appster , Gameloft SE , Konstant Infosolutions, Adobe Systems, Inc., Appcelerator , Kony Inc, OutSystems, Inc , Verivo Software Inc., Ubisoft Entertainment SA, EA Sports, and others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Mobile Applications market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Mobile Applications market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

ATTRIBUTE DETAILS
Research Period  2022-2032
Base Year 2023
Forecast Period  2024-2032
Historical Year  2022
Unit  USD Million
Segmentation


Store
  • Apple App Store
  • Google Play Store
  • Others (Windows, Blackberry etc.)

Applications
  • Games
  • Social Media
  • Music
  • Entertainment
  • Navigation
  • E-Commerce
  • News
  • Others (Books, Education etc.)

Device
  • Smartphones
  • Tablets
  • Smart TV’s
  • Others (Smart Watches, Smart Vehicles etc.)

 Region Segment (2022-2032; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Mobile Applications market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2032.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Mobile Applications market?
  • Which is the largest regional market for Mobile Applications market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Mobile Applications market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Mobile Applications market worldwide?
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