Home / Food / Natural Food Colors Market By Product Type (Natural Food Colors, Carotenoids, Anthocyanin, Chlorophyll, Spirulina Extract, Annatto, Curcumin, Paprika), By Application (Food & Beverages, Pet Food, Carbonated Soft Drinks & Non-Alcoholic Beverages, Alcoholic Beverages) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Natural Food Colors Market By Product Type (Natural Food Colors, Carotenoids, Anthocyanin, Chlorophyll, Spirulina Extract, Annatto, Curcumin, Paprika), By Application (Food & Beverages, Pet Food, Carbonated Soft Drinks & Non-Alcoholic Beverages, Alcoholic Beverages) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

The global market for natural food colors is witnessing rapid growth due to rise in demand for clean label and natural ingredients products. The market is witnessing tremendous growth in North America and European region on the other hand Asia Pacific and RoW regions offers huge market potential.

The natural food colors are extracted from natural sources therefore safe for human consumption moreover the clean-label declaration are the major advantages of natural food colors. Brand image also plays a vital role in the market as organizations are more concerned about the quality and brand of the product.

Purpose of the Report

The purpose of this strategic research study titled “Global Natural Food Color Market” is to provide company executives, industry investors, and industry participants with in-depth insights to enable them make informed strategic decisions regarding the opportunities in the global natural food colors market.

Target Audience

  • Industry investors
  • Raw material suppliers
  • Distributors
  • Manufacturers
  • Retailers

Companies who want to enter the market and companies who want to diversify their product portfolio

USP and Key Offerings

This report analyses the worldwide markets for natural food colors in USD million by the following application types – food, pet food, carbonated drinks and non-alcoholic beverages and alcoholic beverages. This study also provide market analysis by product types for carotenoids, anthocyanin, chlorophyll, spirulina, annatto, curcumin, paprika and others terms of revenue. The report provides separate comprehensive analytics for the North America, Europe, Asia-Pacific and Rest of World (RoW). Annual estimates and forecasts are provided for the period 2014 through 2022 and market growth rate is calculated from 2015 to 2022. Market data and analytics are derived from primary and secondary research. We have considered demand side approach of the market. Competitive analysis is primarily based on public domain information including company URLs and company annual report.

Other in-depth analyses provided in the report include:

  • Current and future market trends to justify the forthcoming attractive markets within natural food colors market
  • Market drivers, market restraints, and their impact on the market growth
  • In-depth competitive analysis of players present in the market
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global natural food colors market, of growth offering market size and estimates for the period from 2014 to 2022, keeping in mind the above mentioned factors.

Product Segment Analysis

On the basis of type, the carotenoids market is classified into carotenoids, anthocyanin, chlorophyll, spirulina extract, annatto, curcumin, paprika extracts, and others. The market was dominated by carotenoids segment and this trend is projected to remain the same from 2014 to 2022.

There is high demand for carotenoids across the globe. Carotenoids are more than just pretty colors, it also has various health benefits associated with it therefore it is widely used in various end use applications. Spirulina Extract followed by Chlorophyll is projected to be the fastest-growing market owing to its increasing end-use applications.

Application Segment Analysis

By applications type, natural food colors market is segmented by food, pet food, carbonated soft drinks & non-alcoholic beverages and alcoholic beverages. Food segment accounted for 52% share of the pie in terms of revenue in 2014 and is projected to maintain their dominance during the forecast period.

Growth is projected to be highest from the pet food segment which is projected to grow at a CAGR of 7.3% in terms of revenue from 2015 to 2022 owing to rising health concerns, increasing awareness about the benefits of natural food colors and busy life style. Beverages segment is another major application which will witness potential growth during the forecast period.

In 2014, by region, Europe and North America together accounted for more than 60% share of the pie in terms of revenue. Europe is the largest market globally and is projected to grow at a second highest rate in terms of revenue from 2015 to 2022. The U.S. is the largest market in North America for Natural Food Colors and is projected to grow at a CAGR of 7.4% in terms of revenue from 2015 to 2022. 

Asia Pacific region is projected to witness fastest growth rate in terms of revenue during the forecast period. In, Asia Pacific, Japan accounted for the largest share but growth is projected to be highest from India and China.  RoW is also projected to witness moderate growth rate.  Economies such as Brazil and Saudi Arabia offers huge untapped market opportunities.

Hismation – Natural Food Colors Market

The global food color market comprises of synthetic, natural, natural-identical and caramel. Colors which are extracted from natural sources such as beetroot, carrot, blueberries and turmeric which is a spice etc are known as natural colors. Colors which are prepared using chemicals are known as synthetic food colors. The basic ingredients used in synthetic food colors are propylparaben, propylene glycol and water. Natural identical colors are developed to match their natural counterparts in nature and color which is produced by the control heating of carbohydrates and for specific applications are known as caramel colors. Food colorants are monitored and regulated by FDA in U.S and REACH in the European Union.

Varieties of natural food colors are used in various industries such as bakery, confectionery, dairy and ice-cream, medicines, beverages, pharmaceuticals, cosmetic and toiletries, meat and savouries, pet food and sea food for the purposes of enhancing the overall appearance, to improve and maintain nutritional value of the food, to enhance the taste, added in food or drink to change its color, protecting flavors and vitamins from damage by light, used in decorative or artistic purposes such as masking natural variations in color, cake icing, offsetting color loss due to air, light, moisture, extremes of temperature, and storage conditions and providing identity to foods.

Natural food colors market is accelerating due to increasing concerns of improving overall health and awareness about the harmful effects of usage of synthetic colors and the chemicals used in manufacturing them. Moreover improved technology and more affordability are factors contributing towards the market growth. Natural food colors products secure an excellent and huge market for dyes. Due to environmental erosions and pollution problems, synthetic dyes are projected to be soon out of use at least in food preparations. In addition, ban in trading of synthetic colors in countries such as Japan and all European countries has made products and its manufacturing very selective.

Natural colorants are very difficult to work with as they are extracted from natural sources, the actual raw materials are very critical as they are likely to be more expensive than the artificial ones and which can also lack color intensity. On the other hand, people use natural colors to obtain a color shade which is not achieved by another ingredient. Natural colors sometimes do not possess vibrant colors as their synthetic counterparts and manufacturing processes might have to be adjusted for certain products.

Natural food colors is a very competitive market with many players fighting for the same market share. The market is dominated by few global players; however on regional level they face intense competition in the market. The product differentiation is the key factor which helps in providing competitive advantage in the industry. Kalsec Inc, DDW, ADM, Naturex, and Sensient are some of the major players in this market. The market for natural colors will likely to become intense as manufacturers begin using natural colors in more products and begin to see highly stable natural colors and explore new natural extracts.

Historical & Forecast Period

This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Natural Food Colors market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Natural Food Colors market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Research Period  2020-2030
Base Year 2021
Forecast Period  2022-2030
Historical Year  2020
Unit  USD Million
Product Type
  • Carotenoids
  • Anthocyanin
  • Spirulina Extract
  • Annatto
  • Curcumin
  • Paprika
  • Others

  • Food & beverages
  • Pet Food
  • Carbonated Soft Drinks & non-alcoholic beverages
  • Alcoholic Beverages

 Region Segment (2020–2030; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa
Global Impact of Covid-19 Segment (2020-2021; US$ Million )
  • Pre Covid-19 situation
  • Post Covid-19 situation

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Natural Food Colors market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2030.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Natural Food Colors market?
  • Which is the largest regional market for Natural Food Colors market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Natural Food Colors market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Natural Food Colors market worldwide?
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