The pet blood pressure monitoring devices market is projected to grow at a Compound Annual Growth Rate (CAGR) of 6.7% from 2025 to 2033. The growing awareness of pet health and a surge in veterinary visits are driving increased adoption of advanced diagnostic devices. Blood pressure monitoring is a critical tool for early detection of cardiovascular diseases, kidney dysfunction, and endocrine disorders in companion animals. Furthermore, the market is supported by higher pet healthcare expenditures, the proliferation of specialized veterinary clinics, and innovations in device miniaturization and wireless technologies. Improved device usability and data integration features will continue to encourage adoption across veterinary settings ranging from primary care clinics to specialty hospitals.
Market Drivers
Growing Awareness of Preventive Health and Wellness
Pet owners across developed and developing countries are becoming increasingly conscious of the importance of preventive health care for their animals. Rising pet insurance coverage and veterinary wellness plans drive routine checkups that often include cardiovascular screenings and vital-sign monitoring. This heightened awareness is generating a steady demand for accurate, portable, and easy-to-use blood pressure monitoring devices that can detect subclinical hypertension and support long-term treatment plans.
Increase in Age-Related and Chronic Diseases in Pets
With the aging of pets and increased diagnosis of chronic conditions like heart failure, kidney insufficiency, and diabetes, regular monitoring of blood pressure is becoming a standard of care. Veterinarians recognize that early diagnosis and continuous tracking can prevent costly complications and improve pets’ quality of life, encouraging further demand for advanced monitoring solutions that integrate into broader diagnostics and care protocols.
Technological Advancements and Ease of Device Integration
Continuous innovations in device design, such as cuff-less technologies, wireless data transmission, and intuitive user interfaces, improve accessibility and reduce operator errors. Portable, durable machines that enable quick readings and seamless data sharing with veterinary practice management software enhance clinician workflow and efficiency, thereby further boosting adoption rates.
Market Restraint
High Device and Training Costs
Despite growing awareness, the adoption of veterinary-specific blood pressure monitoring tools is constrained by relatively high device prices and the ongoing need for operator training. Smaller veterinary practices may be especially price-sensitive, and veterinarians often require specialized instruction for proper device use and accurate interpretation of results. These cost and skill barriers can slow uptake, especially in cost-conscious markets and smaller clinics with limited capital budgets.
Market Segmentation by Animal Type
Dogs represented the most significant share in 2024 due to their widespread ownership and common breed-specific health screenings. The large canine population across North America and Europe also supports a strong demand for routine blood pressure measurements. The feline segment is expected to witness substantial growth over the forecast period owing to an increase in awareness of feline-specific cardiovascular and renal issues, where regular blood pressure monitoring can improve clinical outcomes and pet longevity. Exotic pets, rabbits, ferrets, and small mammals account for a smaller proportion of the market. However, they present incremental opportunities as more veterinarians specialize in exotic pet care and owners become more invested in advanced diagnostics. The availability of multi-species compatible devices will support this segment’s expansion in future years.
Market Segmentation by Monitoring Technique
Direct blood pressure measurement is highly accurate and offers continuous monitoring capabilities, making it a preferred choice during surgical procedures, critical care, and anesthesia monitoring. However, this invasive technique requires specialized skill and setup, restricting its use to specialty veterinary hospitals and research centers. The indirect segment is projected to dominate through 2033 owing to its noninvasive, simple, and cost-effective nature. Indirect monitors including Doppler ultrasound and oscillometric cuffs are increasingly accurate and user-friendly, making them ideal for general practice and routine screenings across diverse veterinary clinics.
Geographic Trends
North America accounted for the largest revenue share in 2024 owing to its robust veterinary infrastructure, high rates of pet adoption, advanced healthcare spending, and insurance coverage encouraging proactive diagnostics. The United States and Canada support a large base of specialty practices equipped with advanced diagnostic tools, including BP monitors, bolstered by regular educational programs and continuous innovations from leading suppliers. Europe followed with steady growth, driven by increasing demand for pet wellness screenings, strong veterinary networks, and strict adherence to best practices in animal health management. Veterinary chains in the United Kingdom, Germany, and France often include blood pressure monitoring as a standard practice, further supporting regional growth. Asia Pacific is projected to register the fastest CAGR from 2025 to 2033. Rapid urbanization, increasing disposable incomes, expanding pet populations, and a surge in veterinary care standards across countries like China, India, Japan, and South Korea will fuel substantial demand. Government-led campaigns and awareness programs for pet health are also expected to catalyze this rapid expansion. Latin America and Middle East & Africa offer significant long-term opportunities due to increased pet healthcare awareness, veterinary service upgrades, and urbanization. Countries like Brazil, Mexico, the GCC states, and South Africa are expanding their veterinary infrastructure, allowing local veterinarians to gradually incorporate specialized diagnostic tools like blood pressure monitoring devices into everyday practice. However, price sensitivity and uneven distribution of veterinary care may moderate adoption rates compared to developed regions.
Competitive Trends
The competitive landscape is populated by a diverse set of established players and emerging companies, all striving to enhance device portability, durability, and ease of use. Leading companies such as AD Instruments, BerryMedical, Burtons Medical Equipment, GF Health Products, and KeeboVet Veterinary Ultrasound Equipment have strong portfolios that cater to diverse veterinary settings. Kent Scientific, Med-Linket, Midmark, and Shenzhen Mindray Animal Medical Technology focus on expanding device accuracy, user-friendly features, and interoperability with veterinary practice software. Meanwhile, companies including New Gen Medical Systems, Panlab, Ramsey Medical, Stoelting, SunTech Medical, Tootoo Meditech, and Vetland Medical are leveraging cost-effective designs and local service networks to compete in emerging markets. Going forward, companies will likely continue to differentiate themselves through partnerships with veterinary hospitals, device customization options, and long-term service and training programs to build loyalty. Rising investments into product R&D and emphasis on data integration will enable key players to align with evolving veterinary practice standards and enhance their competitive positioning across all major regions through 2033.
Historical & Forecast Period
This study report represents analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Pet Blood Pressure Monitoring Devices market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2023-2033 |
| Base Year | 2024 |
| Forecast Period | 2025-2033 |
| Historical Year | 2023 |
| Unit | USD Million |
| Segmentation | |
Animal Type
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Product
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Monitoring Technique
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End Use
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Region Segment (2023-2033; US$ Million)
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Key questions answered in this report
