Pilates equipment market is expected to grow at a CAGR of 5% during the forecast period 2023 to 2030. Pilates equipment refers to the exercise apparatus such as Cadillac, reformers, chairs, barrels & arcs, Pilates towers, and other accessories. They promote physical strength, flexibility, posture, and cognitive perception. Pilates strengthens joints and bones. It's a crucial aspect of joint or spinal injury recovery. Pilates improves breathing and circulation.

Increasing Health Consciousness and Awareness among People

Diabetes, high blood pressure, obesity, and respiratory issues are common. Increased health consciousness and obesity have boosted the pilates equipment market. Exercise is considered as the best therapy for chronic conditions such as asthma and cancer. People realise the benefits of physical exercise, which helps them make healthy and good choices about nutrition, physical activity, self-care, and health care systems. This is boosting the market for pilates equipment purchases.

Millennials Play a Significant Role in Driving Market Revenues

Millennials prefer personalized fitness, and hence boutique studios are highly sought-after for their on-demand and individualised workout routines. Personalization has encouraged boutique studios to offer more personalised offerings and smaller, more focused workouts. As millennials make up a growing share of health club memberships worldwide, tailored workouts will remain popular. Along with personalised sessions, boutique studios' 'Instagrammable' nature is spreading Pilates' popularity. The boutique studio's social atmosphere helps members get results faster, fuelling demand for Pilate’s equipment. Pilates has been used as a rehabilitation aid for decades, but demand has surged recently due to its perceived and proven advantages. Knowledge of Pilates' therapeutic effects in rehabilitation programmes, notably in addressing and reducing musculoskeletal diseases and other health concerns, has raised demand for Pilates equipment in rehabilitation clinics.

Pilates Machines to Grow the Fastest, Pricing Trends Drive Online Purchases

Pilates machines segment is expected to grow at the fastest pace in comparison to other products such as pilate mats, rings, balls and others. The pilates equipment market is segmented by commercial and personal use. Boutique studios employ commercial pilates equipment. Boutique studios drive the pilates equipment because people seek personalised fitness. Attractive prices and the growing home gym trend are driving online exercise equipment purchases. Pilates equipment manufacturers are partnering with e-commerce platforms to promote their products. Merrithew Corporation, Stamina Products, Inc., Peak Pilates, and Balanced Body have strong internet presences for branding and e-commerce.

Women are Key End User Segment in the U.S. and Canada

In the U.S. and Canada, the number of exercisers and pilates equipment sales have climbed. Women care more about exercise since it improves body form and maintains individual activities. Pilates strengthens the abs, hips, buttocks, and back. Therefore, women prefer pilates equipment. Pilates is popular in the U.S. and Canada. These countries are interested in new cultures and trends. People in the U.S. and Canada are drawn to physical activities and incorporate them into their daily lives, generating demand development. 

High Awareness Prevailing in Europe is Boosting the Market Revenues

Sales of pilates equipment are growing in Europe as people become more active. Everyone uses these facilities. Pilates is a co-curricular activity for many European school children. Many European sportsmen switched to online fitness programmes including meditation, yoga, and workouts. The online training programme gained popularity in Europe. Social media sites allow consumers to share their pilates benefits and inspire others to join a gym or buy equipment. All these considerations feed regional demand for pilates equipment.

Market Remains Fragmented and Small Players Continue to Dominate the Market

Prominent Pilates equipment market players are vertically integrating, innovating, and expanding local distribution. Tier 3 companies hold approximately 58% of the Pilates equipment market. Many small market participants supply Pilates equipment to local health clubs and fitness centres. Tier 3 enterprises use new product offers and efficient marketing methods to improve their regional and domestic market presence. Small players' success in local Pilates studios and home studios is due to their budget-friendly offers. Key players in this segment includes HF Industries Pty Ltd, Merrithew Corporation, Stamina Products, Inc., Gratz Pilates, Mad Dogg Athletics, Inc., Sivan Health and Fitness, Tone Pilates Vancouver, XtendPilates, PilatesEquip - The Joint Workshop, BoneSmart Pilates, MAD DOGG ATHLETICS, AGM Group, Tirado Pilates Apparatus, CAP Barbell, Basi Systems india, Ruiting Technology Hebei Co., Ltd.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Pilates Equipment market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Pilates Equipment market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Pilates Equipment market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Pilates Equipment market?
• Which is the largest regional market for Pilates Equipment market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Pilates Equipment market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Pilates Equipment market worldwide?