1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Programmatic Advertising Market
2.2. Global Programmatic Advertising Market, By Operating Device, 2023 (US$ Million)
2.3. Global Programmatic Advertising Market, By Advertising Media, 2023 (US$ Million)
2.4. Global Programmatic Advertising Market, By Trading Platform, 2023 (US$ Million)
2.5. Global Programmatic Advertising Market, By Geography, 2023 (US$ Million)
2.6. Attractive Investment Proposition by Geography, 2023

3. Programmatic Advertising Market: Competitive Analysis
3.1. Market Positioning of Key Programmatic Advertising Market Vendors
3.2. Strategies Adopted by Programmatic Advertising Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2023 Versus 2032

4. Programmatic Advertising Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Programmatic Advertising Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape

5. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Mobile
5.3.2. Desktop

6. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Digital Display
6.3.2. Mobile Display
6.3.3. Video
6.3.4. Social
6.3.5. Search
6.3.6. Television

7. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2023 Versus 2032
7.3. Market Segmentation
7.3.1. Real Time Bidding (RTB)
7.3.2. Private Marketplace Guaranteed
7.3.3. Automated Guaranteed
7.3.4. Unreserved Fixed-rate


8. North America Programmatic Advertising Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
8.3. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
8.4. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
8.5.Programmatic Advertising Market: By Region, 2022-2032, USD (Million)
8.5.1.North America
8.5.1.1. U.S.
8.5.1.1.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
8.5.1.1.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
8.5.1.1.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
8.5.1.2. Canada
8.5.1.2.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
8.5.1.2.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
8.5.1.2.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
8.5.1.3. Rest of North America
8.5.1.3.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
8.5.1.3.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
8.5.1.3.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)

9. UK and European Union Programmatic Advertising Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.3. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.4. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.Programmatic Advertising Market: By Region, 2022-2032, USD (Million)
9.5.1.UK and European Union
9.5.1.1. UK
9.5.1.1.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.1.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.1.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.1.2. Germany
9.5.1.2.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.2.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.2.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.1.3. Spain
9.5.1.3.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.3.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.3.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.1.4. Italy
9.5.1.4.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.4.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.4.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.1.5. France
9.5.1.5.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.5.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.5.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
9.5.1.6. Rest of Europe
9.5.1.6.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
9.5.1.6.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
9.5.1.6.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)

10. Asia Pacific Programmatic Advertising Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.3. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.4. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.Programmatic Advertising Market: By Region, 2022-2032, USD (Million)
10.5.1.Asia Pacific
10.5.1.1. China
10.5.1.1.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.1.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.1.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.1.2. Japan
10.5.1.2.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.2.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.2.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.1.3. India
10.5.1.3.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.3.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.3.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.1.4. Australia
10.5.1.4.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.4.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.4.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.1.5. South Korea
10.5.1.5.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.5.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.5.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
10.5.1.6. Rest of Asia Pacific
10.5.1.6.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
10.5.1.6.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
10.5.1.6.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)

11. Latin America Programmatic Advertising Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
11.3. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
11.4. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
11.5.Programmatic Advertising Market: By Region, 2022-2032, USD (Million)
11.5.1.Latin America
11.5.1.1. Brazil
11.5.1.1.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
11.5.1.1.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
11.5.1.1.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
11.5.1.2. Mexico
11.5.1.2.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
11.5.1.2.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
11.5.1.2.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
11.5.1.3. Rest of Latin America
11.5.1.3.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
11.5.1.3.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
11.5.1.3.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)

12. Middle East and Africa Programmatic Advertising Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
12.3. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
12.4. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
12.5.Programmatic Advertising Market: By Region, 2022-2032, USD (Million)
12.5.1.Middle East and Africa
12.5.1.1. GCC
12.5.1.1.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
12.5.1.1.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
12.5.1.1.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
12.5.1.2. Africa
12.5.1.2.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
12.5.1.2.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
12.5.1.2.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)
12.5.1.3. Rest of Middle East and Africa
12.5.1.3.1. Programmatic Advertising Market: By Operating Device, 2022-2032, USD (Million)
12.5.1.3.2. Programmatic Advertising Market: By Advertising Media, 2022-2032, USD (Million)
12.5.1.3.3. Programmatic Advertising Market: By Trading Platform, 2022-2032, USD (Million)

13. Company Profile
13.1. AOL Advertising, Inc.
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Product Portfolio
13.1.4. Strategic Initiatives
13.2. AppNexus, Inc.
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Product Portfolio
13.2.4. Strategic Initiatives
13.3. AdRoll, Inc.
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Product Portfolio
13.3.4. Strategic Initiatives
13.4. Adobe Systems Inc.
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Product Portfolio
13.4.4. Strategic Initiatives
13.5. Adingo, Inc.
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Product Portfolio
13.5.4. Strategic Initiatives
13.6. Beeswax, Inc.
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Product Portfolio
13.6.4. Strategic Initiatives
13.7. Connexity, Inc.
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Product Portfolio
13.7.4. Strategic Initiatives
13.8. DataXu, Inc.
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Product Portfolio
13.8.4. Strategic Initiatives
13.9. DoubleClick Inc.
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Product Portfolio
13.9.4. Strategic Initiatives
13.10. Flurry, Inc.
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Product Portfolio
13.10.4. Strategic Initiatives
13.11. MediaMath, Inc.
13.11.1. Company Overview
13.11.2. Financial Performance
13.11.3. Product Portfolio
13.11.4. Strategic Initiatives
13.12. Rubicon Project, Inc.
13.12.1. Company Overview
13.12.2. Financial Performance
13.12.3. Product Portfolio
13.12.4. Strategic Initiatives
13.13. Rocket Fuel Inc.
13.13.1. Company Overview
13.13.2. Financial Performance
13.13.3. Product Portfolio
13.13.4. Strategic Initiatives
13.14. RadiumOne, Inc.
13.14.1. Company Overview
13.14.2. Financial Performance
13.14.3. Product Portfolio
13.14.4. Strategic Initiatives
13.15. The Trade Desk, Inc.
13.15.1. Company Overview
13.15.2. Financial Performance
13.15.3. Product Portfolio
13.15.4. Strategic Initiatives
13.16. Turn, Inc.
13.16.1. Company Overview
13.16.2. Financial Performance
13.16.3. Product Portfolio
13.16.4. Strategic Initiatives