The global market for rainwear is projected to expand at a CAGR of 5% during the forecast period of 2023 and 2031. The market is primarily driven by the rising popularity of rainwear as a fashion trend, as well as the increasing use of rainwear by the global working population. As a fashion statement, rainwear has become increasingly significant among millennials. The color-blocking street fashion trend is expanding and gaining market dominance. In addition, translucent lace raincoats and water-repellent trench coats are gaining popularity due to their innovative designs. Consequently, the market is anticipated to grow substantially over the next few years. The rainwear industry has been impacted negatively by COVID-19. Due to store closures resulting from quarantine and lockdown regulations, sales during the COVID-19 pandemic were drastically reduced. Due to social exclusion and stay-at-home policies, the pandemic affected the production and offline sales of rainwear in numerous infected nations, including China and India, among others.
Increasing Workforce and Outdoor Consumers
In addition, the epidemic scenario has motivated individuals to spend more prudently and avoid making unnecessary purchases. In addition, the growing demand for raincoats among working women around the world is anticipated to create numerous opportunities for market expansion. In 2021, according to World Bank data, women will comprise 39.3% of the global labor force. In addition, the increasing popularity of fashionable rainwear among women and men is anticipated to contribute to the market's growth over the forecast period. In addition, expanding outdoor recreational activities such as hiking, camping, and running, among others, will increase the demand for rainwear during the forecast period. 53% of Americans aged 6 and older participated in outdoor recreation at least once in 2020, the highest participation rate ever recorded, according to the 2021 Outdoor Participation Trends report. 160,7 million Americans aged 6 and older participated in at least one outdoor activity in 2020. In 2020, approximately 7.1 million more Americans participated in outdoor recreation than in 2019. According to a study conducted by ISPO on outdoor consumers in 2021, approximately 81% of Europeans participated in outdoor activities in 2020. The outdoor activity with the greatest number of participants was hiking, followed by running, cycling, trekking, and mountaineering. Moreover, according to the ISPO report, the most popular outdoor activities in Europe in 2020 will be hiking and running (39% and 33% of all respondents, respectively), followed by cycling tours.
Unpredictable Weather Conditions to Drive Demand for Rainwear
Increasing numbers of millennials are engaging in outdoor and recreational activities such as trekking, mountain biking, and mountaineering. This has resulted in a rise in demand for rainwear. Developed nations and regions, such as the United States and Europe, have a long history of outdoor recreation. According to the Outdoor Industry Association (OIA), approximately 53% (160.7 million) of the U.S. population aged six and older participated in at least one outdoor activity in 2020. In 2020, approximately 7.1 million more Americans will participate in outdoor recreation compared to the previous year. As a result of erratic weather patterns, several countries around the world have experienced excessive rainfall and flooding in recent years. This is anticipated to increase demand for raincoats and suits over the forecast period.
The Launch of Innovative and Eco-Friendly Designs Will Stimulate the Global Rainwear Market
Increased demand for fashionable, modern rainwear that is waterproof, lightweight, warm in extreme temperatures, and long-lasting is anticipated to drive the rainwear market over the forecast period. Due to a worldwide increase in environmental consciousness, the demand for rainwear made from recycled PET plastic or nylon is on the rise. Consistent growth in the number of commuters, including workers, office bearers, students, and businessmen, is also expected to drive demand for rainwear over the forecast period.
Commuters in urban areas view public transportation as time-consuming. This motivates them to commute to work using privately owned vehicles such as cars, bikes, and bicycles. In turn, this has prompted them to purchase clothing to protect them from external elements such as heat, wind, dust or pollution, cold, and precipitation while driving in heavy traffic. Consequently, the global adoption of rainwear, such as motorcycle rainwear, has increased among commuters. Customers select various types of rainwear for varying weather conditions. This is likely to encourage manufacturers to create new rainwear styles and patterns.
Increasing Demand for Waterproof and Breathable Rain Jackets Will Drive the Global Rainwear Market
The global market for rainwear is segmented by product type into rain jackets, rain pants, and rain suits. During the forecast period, the segment of raincoats is expected to hold a significant market share. It is anticipated to grow at a significant rate during the forecast period. Rain suit popularity is primarily attributable to the introduction of innovative jackets that are waterproof, breathable, water-resistant, and wind-resistant by leading raincoat manufacturers. Increasing demand for 3-in-1 jackets with multiple layers, shells, and materials is also driving the market growth. People who use bicycles for commuting, camping & hiking, and other outdoor activities are also likely to increase demand for rainwear such as rain suits and rain pants.
Launch of Multiple-Layer Designs with Material Composites to Boost Blended Fabric Market
The global market for rainwear has been segmented by material into polyester fabric, nylon, vinyl, Gore-Tex, blended fabric, and others. During the forecast period, the blended fabric segment is projected to grow at a significant CAGR. In all seasons and climates, blended-fabric rainwear offers a variety of advantages to end-users. To increase revenue, manufacturers are focusing on increasing the production of rainwear made from blended fabrics. Multiple-layer designs comprised of composites of materials such as wool, cotton, silk, and down and coated with waterproof or water-resistant fabric have been introduced by key players. During the forecast period, polyester and nylon fabric segments are also anticipated to grow at a significant CAGR.
Jackets Category Dominated the Market by Product
In 2023, the jackets category dominated the market and accounted for 53% of the global revenue. The market is primarily driven by the high demand for jackets among working professionals, athletes, young people, and motorcyclists. As a result of advancements in product design and availability, the demand for raincoats is growing. In addition, the increasing demand for rain jackets and coats among the global working class is a significant factor driving the industry. The segment of suits is anticipated to have the highest CAGR between 2023 and 2031, at 17.5%. The increasing demand for rain suits among cyclists, working professionals, and others contributes to the expansion of the market. Shortly, its affordability and convenience will motivate cyclists to utilize it. It is expected that the increasing popularity of outdoor activities will accelerate the growth of the rain suit market. Flexibility and affordability are two additional factors that are anticipated to create opportunities for this market segment during the projection period.
Male Remain the Dominant End Users
In 2023, the male end-user segment dominated the market and accounted for 45% of the global revenue. The market is primarily driven by the large number of men who participate in recreational activities and the large number of men who use rainwear in the workplace around the world. In addition, the availability of a variety of product designs and categories in the primary segment of rainwear contributed to its commanding market share. From 2024 to 2032, the women's segment is anticipated to grow at a CAGR of 6%, making it the segment with the fastest growth. One of the major factors contributing to the growth of the market is the rising demand for rain suits among women working professionals and the increasing fashion trend of rainwear among the female population. Moreover, the kids’ segment is projected to grow significantly over the forecast period due to the increasing number of product launches by kids’ segment manufacturers.
Offline Distribution Dominated the Market by Distribution Channel
In 2023, offline distribution channels dominated the market and represented 65% of the global revenue. The most common method of distribution for rainwear is through stores that carry a variety of brands and designs. Before making a purchase, consumers can choose from a variety of brands at these establishments. Typically, supermarkets offer discounts and similar incentives to attract consumers and increase product sales. They serve as distribution centers for their parent companies and provide a vast selection of brands in one location. Due to the availability of a wide variety of products and the convenience of offline distribution, offline distribution held the largest market share.
Over the forecast period, the online distribution channel is expected to experience the greatest growth. Due to a broader distribution network and greater product availability, the increasing popularity of e-commerce channels is likely to result in substantial market growth prospects. In addition, manufacturers of rainwear are collaborating with e-commerce companies to sell their products through online channels, which will provide significant growth opportunities for the segment shortly.
APAC Remains as the Global Leader
In 2023, Asia Pacific dominated the market for rainwear, accounting for 40% of global revenue. The presence of a large working population in China and India contributed to the region's market growth. In addition, the increasing popularity of outdoor activities increases the demand for rainwear in the region. According to Sports Australia's Emerging Sports Participation Trends Report of 2021, 62.1% of Australians aged 15 to 55 participated in outdoor sports in 2020. Walking, running, and jogging are the most popular outdoor activities in Australia, followed by cycling, fishing, and mountain biking. The North American economy is anticipated to grow at a CAGR of 5% during the forecast period. The market is primarily driven by the rising demand for rainwear in outdoor activities such as hiking, motorcycling, and running. The Outdoor Foundation commissioned the 2021 Outdoor Participation Trends Report, which revealed the highest participation rate ever among Americans aged 6 and older who participated in at least one outdoor activity in 2020. According to the report, the most popular sports in the United States are running, jogging, trail running, and hiking, followed by fishing, road biking, and cycling.
Expansion of Customer Base Remains the Key Market Strategy
Due to the rapidly expanding customer base, prominent market players are likely to concentrate on expanding their operations internationally. In this regard, key market participants are anticipated to invest in research and development over the forecast period to maintain competitiveness. Some major players in the global rainwear market are Patagonia, Inc., Columbia Sportswear Company, The North Face (VF Outdoor LLC), Wildcraft India Private Limited, NZ Seasonalwear Pty Ltd, and Stutterheim, Ducktail Rainwear, Marmot Mountain, LLC, Marmot Mountain, LLC, Outdoor Research (Amer Sports Corporation), Arc'teryx (Amer Sports Corporation) and other notable players.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Rainwear market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
