Sporting goods market is anticipated to record noteworthy growth in the next five to six years. This is majorly attributed to increased number of health-conscious consumers, who are incorporating playing sports as a part of their daily routine. Of different segments in the overall sports industry such as sports tourism, sports apparel, sports sponsorship, sporting goods and others, sporting goods is anticipated to gain significant share in the overall sporting industry. This has led to increased competition among sporting goods manufacturers ensuring improved distribution channels, prices, quality, efficient supply chain management, in order to maintain sustainability in the market. Among different regions, North America holds largest share in terms of value and is anticipated to maintain its dominance in the near future. Growth prospects for sporting goods market are favorable in the Asia Pacific region.
Few other factors bolstering the sporting goods market growth include growing retail industry, increasing disposable income of consumers, government inclination and support for sport activities in many countries, rising consumer awareness for health and fitness. In addition, with increasing awareness of health and fitness through encouragement of sports by governments of various countries along with consumer inclination for sports such as ICC Cricket World Cup, Commonwealth Games, Olympics have led to increased sales of varied sporting goods worldwide. However, availability of counterfeit products along with high prices of few products might restrict the market growth. Sporting goods manufacturers are performing extensive research and development related to raw material used, such as use of carbon fiber for manufacturing sporting goods, as it offers advantages such as light-weight, high-strength and better performance of the product.
The global sporting goods market is segmented on the following bases:
Key Players Identified for sporting goods Market Include but are Not Limited to:
The sporting goods market is fragmented in nature with numerous players at both international and national level. Few key players identified include Nike Inc., Reebok, Adidas AG, Puma SE, Amer Sports Corporation, VF Corporation, Asics Corporation, Under Armour Inc., Brooks Sports Inc., The North Face, Inc., YONEX Co. Ltd., MIZUNO Corporation, Skechers USA, Inc. and Converse Inc.
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