The global white noise machine market is projected to expand at a CAGR of 6% during the forecast period of 2023 and 2031. A rise in disposable income, changes in lifestyle, and a surge in health and wellness awareness are some of the factors that are anticipated to drive market growth over the forecast period. Modern lifestyles and work schedules have caused a great deal of stress in the average person's life. It is anticipated that the demand for white noise machines will increase disposable income, allowing individuals to spend more on healthcare services and devices. Excessive exposure to white noise can cause a person to become dependent on it and impair their ability to fall asleep on their own. In addition, when a person is listening to white noise while sleeping, their brain is actively interpreting the signals received from the inner ear, preventing the auditory system from taking a break and regenerating, which can have long-term adverse effects on the hearing system. Excessive exposure to white noise can cause a person to become dependent on it and impair their ability to fall asleep on their own. In addition, when a person is listening to white noise while sleeping, their brain is actively interpreting the signals received from the inner ear, preventing the auditory system from taking a break and regenerating, which can have long-term adverse effects on the hearing system.

Increasing Demand for Sleeping Application Products and Innovations

It is a device that emits soothing sounds, such as those of the ocean, forests, etc., to induce sleep and aid in achieving restful sleep. Several sleepers choose white noise machines because they can block out unwanted noise in a more relaxing bedroom environment that promotes healthy, high-quality sleep and enhances focus while working or studying. A white noise machine can contribute to the creation of a more relaxing bedroom environment that promotes healthy, high-quality sleep and enhances concentration while working or studying. The growth of the white noise machine market over the forecast period is anticipated to be driven by the rising demand for white noise machines for sleeping applications and the continued development of electronic products. In addition, increasing mergers, agreements, and acquisitions by market participants, rising adoption of sleeping aids, innovations in sleeping aids, and frequent product launches are some of the factors that will drive the growth of the global white noise sleep aid market.

Increasing Prevalence of Insomnia and Tinnitus

The increasing prevalence of tinnitus and insomnia among adults is anticipated to propel the growth of the global white noise sleep aid market. According to data published in The Lancet Regional Health in January 2023, the prevalence of tinnitus in Europe ranged from 8.7% in Ireland to 28.3% in Bulgaria, with a mean prevalence of 14.7%. In 2017-2018, 1.2% of participants had severe tinnitus, ranging from 0.6% in Ireland to 4.2% in Romania.

In addition, increased stress and anxiety resulting from the COVID-19 pandemic exacerbate sleep problems. When unable to sleep, many rely on the low, steady buzz of a sleep sound machine (sleep aids) or smartphone application. Patients with COVID-19 appeared to be the group most affected by sleep problems, with a pooled rate of 74.8 percent. This is anticipated to increase the global demand for sleeping aids, thereby driving market growth.

Research Conclusions Against the Benefits of White Noise Sleep Aids

Some disadvantages of white noise machines may hinder the expansion of the global market for white noise sleep aids. According to an article published in The Guardian on October 18, 2020, Mathias Basner, a professor at the University of Pennsylvania School of Medicine in Philadelphia, conducted some research (published in the journal Sleep medicine reviews) which concluded that white noise as a sleep aid may be more detrimental than beneficial, as white noise was found to disrupt sleep. In addition, he was concerned that the white noise prevented the auditory system from resting during the night.

High Decibel Levels are Harmful

However, white noise levels that exceed safe decibel levels have the potential to be harmful, causing greater damage to babies' ears than if they were never exposed. In addition, the increasing use of white noise sleep aids and innovations in sleep aid devices are anticipated to drive the global white noise sleep aid market over the forecast period. In April 2021, for instance, Sandland Sleep, which offers a non-pharmaceutical line of holistic, vegan-friendly sleep-aid products, launched a holistic line of sleep aids that are scientifically proven to help consumers improve their sleep naturally.

Plug-in Noise Machine Dominated the Market in 2023

The segment of portable noise machines is anticipated to grow at a CAGR of 6.5% over the forecast period. Increasing traveler demand and expanding electronic device usage trends. Several market leaders are developing products in response to the rising demand and contributing to the growth of the segment. HoMedics' SoundSpa white noise machine, for instance, is extremely portable. Its small size and portability allow customers to carry it wherever they go. Consequently, the portable noise segment is anticipated to experience the highest CAGR during the forecast period.

In terms of revenue share, the Plug-in Noise Machines segment dominated the market and is projected to expand at a CAGR of 6% over the forecast period. These machines emit calming sounds that aid in relaxation and sleep. Its simple controls are user-friendly, its volume range is greater than other devices we tested, and its compact size makes it ideal for travel. Therefore, it is widely used across the globe and generated a substantial amount of revenue in 2023.

The Adult Segment Accounted for More than 60% of Revenue Share in 2023

The segment of infants and children is anticipated to grow at the fastest rate, 6.6% CAGR, over the forecast period. White noise is effective as a sleep association for infants. Included in sleep associations are bedroom, darkness, crib, a favorite blanket or toy, rocking, pacifier, and nursing, among others. White noise can be a useful tool for assisting newborns and infants in obtaining the quality sleep they require. Consequently, it is anticipated that the segment will experience the highest CAGR during the forecast period.

In 2023, adults dominated the market and generated more than 60% of the revenue share. White noise machines improve the quality of one's night's sleep by masking environmental or outside noises that cause sleep disruptions. Adults fell asleep 38% faster while listening to white noise, according to a recent study by the National Center for Biotechnology Information, which promotes science and health. According to The National Library of Medicine, Biotech Information, critically ill patients in a noisy hospital unit in India slept better after listening to white noise through headphones. In 2023, the segment generated substantial revenue.

Offline Segment Dominated the Revenue Share, while Online Segment was the Growth Leader

The online segment is anticipated to grow at the fastest rate over the forecast period, 6.5% annually. A large number of online payment platforms have also contributed to the growth of the online market by facilitating the consumer payment process. In addition, the shopping convenience provided by online retailers such as Amazon and Walmart is expected to contribute to the growth of e-commerce in kickboxing equipment. Over the forecast period, these factors will continue to bode well for the segment. The online segment is expected to grow at the fastest rate over the forecast period, 6.5% annually. A large number of online payment platforms have also contributed to the growth of the online market by facilitating the consumer payment process. In addition, the shopping convenience provided by online retailers such as Amazon and Walmart is expected to contribute to the growth of e-commerce in kickboxing equipment. Over the forecast period, these factors will continue to bode well for the segment.

The offline segment captured a significant revenue share of the market and is projected to grow at a CAGR of 6% over the forecast period. The retail store carries a variety of white noise machines from various manufacturers. These stores' knowledgeable customer service representatives provide consumers with the necessary information and assistance. Therefore, many consumers prefer to purchase kickboxing equipment from brick-and-mortar stores. Therefore, the offline segment generated a substantial amount of revenue in 2023.

North America Remains as the Global Leader

In 2023, North America held the largest market share, exceeding 45%. This is a result of the wide availability of key industry players offering white noise machine devices, rising venture capital funding, and investments in the region's electronics industry. The increased prevalence of sleep-related disorders in the region, as well as the growing awareness of the device among the general population, contributes further to the region's growth in the global market. Thus, the region generated a substantial amount of revenue in 2023.

Asia-Pacific is expected to grow at the fastest rate over the forecast period, 7.3% annually. Increased investment by major players in this region's technology sector has led to innovations that are responsible for the development of newer models, which is anticipated to drive the regional growth over the forecast period. Increasing mergers, agreements, and acquisitions by market participants are increasing the adoption of sleeping aids. Innovations in sleeping aids and frequent product launches are also factors that will drive the growth of the global white noise sleep aid market. Consequently, the region is anticipated to experience the highest CAGR over the forecast period.

Innovations remain the Key to Enhance Market Share

Manufacturers are investing in product innovation and shifting their retail strategies toward e-commerce sites, which may create lucrative opportunities for white noise machine market participants.

• Dreamegg has introduced a new sound machine that aids infants in sleeping more soundly in any environment, especially while traveling. The new Dreamegg product is small and lightweight, allowing it to fit easily inside diaper bags, and comes with a lanyard for quick attachment to all strollers and car seats.
• Hatch Ltd. is now offering the USD 39 Rest Mini sound machine. The small, white-noise-only device is intended for the nursery specifically.
  Key companies that are active in this market segment include Conair Corporation, Hatch Ltd., HoMedics USA, Sleepow LLC., Snooz, Inc., Sound+Sleep, Sweet ZZZ Mattress, Marpac, LLC, Munchkin, Inc., Graco Inc, and others. 

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of White Noise Machine market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the White Noise Machine market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of White Noise Machine market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the White Noise Machine market?
• Which is the largest regional market for White Noise Machine market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving White Noise Machine market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the White Noise Machine market worldwide?